
How can I possibly even begin to describe Mark Niemierko? Well, he’s a high-end wedding planner based in London and a force to be reckoned with! But more than that he’s one hell of a character, and one I’m honoured to call a friend. We met a few years ago when he invited me for drinks at The Charlotte Hotel (read: a fancy hotel that I couldn’t afford to even step foot in) and I was super nervous. I wondered why the hell he wanted to meet me. After all, from the outside we appeared to be very different people and to have very different tastes and ideas about what made a great wedding. However let me tell you, I was wrong…it’s not only nonconformists like me that get judged by the way they look!
Mark and I got on like a house of fire from the moment we met and I can, in all honestly, say he’s rated high in my internal list of favourite people.
Despite his recognition and reputation, Mark is actually quite a private person. You won’t find him spilling his guts on Twitter or wanting to tell people every idiosyncrasy of his life or his business. In actual fact, I haven’t seen that many interviews or articles about him online that really peel back those designer suit layers and get right inside his head. Which is why, dear Green-Roomers, I’m utterly thrilled to be the one to share his secrets right here!
If you dont learn a thing or two about running your own sucessful business from Mr Niemierko then I dont know where you will. It doesnt matter what kind of weddings or which market you want to attract; Mark is a genius marketeer, and the perfect representation of his brand.

Photography Credit: Segerius Bruce Photography
So Mark, what’s the ‘Niemierko’ story? How did you start your company and what’s happened between then and now?
I started in weddings 7 years ago. Prior to that I worked in Film and TV Production as Head of Operations. However I also dabbled in PR and Events within Film. I really enjoyed the events side of my role and wanted to start my own events company. I was 23. I had a grand plan of an events company which would also have a small wedding planning arm to it. There weren’t many planners in London – well not tasteful ones – 7 years ago, and most event companies wouldn’t touch weddings due to the effort and time involved in them, they didn’t see them as profit making. So I spotted a gap in the market and a niche that I could cater for. Bizarrely and pretty instantly, through having a nicely designed website and a bit of google advertising the enquiries started to come in!
You learn from the start. I did day management for some of my friends weddings to get an idea (which by the way is a service we don’t offer any more), attended wedding fairs up and down the country (not just the high-end ones! I saw some shocking tacky things!) 6 months before launching I researched the market in great detail – was I going to do a few high-end events or lots of mass market weddings? My initial aim was to plan 15 weddings a year earning around £6k per wedding. It took me two years to realise that a) that wasn’t enough to charge for my time and b) I couldn’t really afford to live and grow my company on this fee.
So I then decided in 2008, around the start of the recession, to focus just on the top end. I put my fees up (our fee now starts at £25,000 + VAT and I cap the weddings that I plan and design to only 8 per year). 2007 was also the time I brought in a full time assistant. I now have 3 of them.
Your company is now a globally recognised brand within the wedding industry. How have you progressed from simply being ‘yet another wedding planner’ to being ‘Mark Niemierko’?
I don’t think Niemierko is quite where I’d like it to be just yet. It’s still growing and always will… I certainly do believe in myself and my company however. It’s not just any other wedding planning firm. We offer the best service, a seriously personal touch. More to the point what makes us so unique is the Niemierko couples. They are the best Brides and Grooms, no drama, totally chilled, excited and at the forefront what’s most important to them is ensuring they celebrate their love and marriage. They leave the creation and detail of a memorable event to me.
I do believe you have to remember that working within the wedding industry, and especially for planners, that couples buy into you. I was 23 when I started planning – I used to wear t-shirt, jeans and converse all the time. I quickly changed my look to reflect the brand I wanted to be. I took to only wearing suits and ties straight away to look older – you have to dress the part. The suits and ties are totally me now, as well as a reflection of my company!
The honest truth to building up a good reputation and brand, aside from delivering great work, is being yourself. Everyone can spot a false personality straight away. Plus you mustn’t have an ego. Remember you are working in the service industry – you are here to serve and the Brides and Grooms are the stars. I got to know everyone from small suppliers to the big names, and have always focused on keeping good relationships with all suppliers. I also focused on brand associations… so associating my new young company with established luxury brands like Claridge’s and Van Cleef and Arpels early on gave me respect within my industry.

Photography Credit: Xander Casey Photography
You get a lot of press coverage in wedding magazines and on wedding blogs, both here and in The States. How did you do this, and have you got any advice for others wanting to do the same?
Simply introduce yourself to everyone but don’t spam or nag anyone. When I launched I brought every Bridal magazine. I looked at the masthead of every story to see who wrote the features I could be credited in. I worked out who was the best editor to approach (don’t always assume the Editor in Chief is the best person – they get inundated – so you could end up under a lot of other paper!) I wrote a launch press release, gave myself a different spin on what was unique about me. I focused on the fact that we offered a styling and fashion service – i.e helping the Bride find her perfect dress. Once I’d hand delivered the press releases I then followed up with a call or email.
Read the rest of this entry »