Category Archives: The Blogcademy

The Blogcademy, San Francisco

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The night before our first Blogcademy workshop of the year I turned to Gala and squealed “I AM SO EXCITED!” It had been nearly six months since our last class in Auckland and I was dying to get cracking again.

… And I wasn’t disappointed. I think this actually might have been one of the best classes ever!!

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The reason being that every single gorgeous creature that came along was enthusastic, driven, with a unique story to tell. Esme was a writer with some damn good style, Mariah passionately ran her organic skin care spa line (and had treats for everyone!), Erin was a sewing champion and Hannah paints her face everyday and posts photos on her blog!

Paula holds the world record for drawing Fred Flintstone (!) and blogs about fashion for the over 40s and Angela is a pastry connoisseur. I mean, goodness, what a diverse bunch ‘o babes!

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Goodbye San Francisco, Hello Chicago!

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Hello beautiful! This update comes to you from a very chilly Chicago, where I’m sat in my Air B&B digs with Gala and Shauna, hiding from the weather and planning our adventures in this brand new city.

Last weekend we taught out first Blogcademy workshop of the year in San Francisco. We had such an awesome time and I loved every single one of these girls who came to spend their weekend with us. Full report heading your way soon of course!

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Is The Blogcademy Coming to a Town Near You?

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I can hardly believe it, but in less than three short weeks I’ll be hopping back on a plane and heading over to the US to kick off the next leg of The Blogcademy‘s 2014 world tour!

I really can not wait to get back on the road and to be teaching again. It’s such a thrill to meet so many new people and to be doing it with two of my very best friends.

Our last class was almost six months ago (!!) which in retrospect was definitely too long of a break. I’ve missed it all so much. Here’s a little reminder about where and when The Blogcademy jet will be landing this year.

San Francisco
May 10th & 11th
Makeshift Society
SOLD OUT!

Chicago
May 17th & 18th
Enerspace Chicago

Vancouver
June 7th & 8th
Soundhouse Studios

Calgary
June 14th & 15th
The Commons Event Space

London
July 19th & 20rd
Curtain Road Studios
Almost sold out! 

London
July 22nd & 23rd
Curtain Road Studios
SOLD OUT!

Berlin
July 26th & 27th
Agora Collective

Amsterdam
August 2nd & 3rd
The Thinking Hut

New York
September 27th & 28th
RePopRoom

Washington DC
October 4th & 5th
Studio 52

Sydney
November 29th & 30th
Studio 2204
Almost sold out!  

Melbourne
December 3rd & 4th
The Establishment Studios
Almost sold out!  

Auckland
December 6th & 7th
BizDojo

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The Blogcademy Live from Palm Springs… Right Now!

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I’ve been harping on about it for weeks and it’s finally here! Join me and my fellow Blogcademy headmistresses at our Palm Springs party-pad where we’ll be answering your questions on blogging and running your own business – LIVE!

To join in the fun simply click play on the video below.

To watch a recording of the livestream, simply click play on the video below!

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How to Host a Workshop or Live Event

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Last year I attended, spoke at and organised more live events than ever before. While hard work, they are also incredibly rewarding and so much fun to do. I’m thrilled that doing them is such a huge part of my business now. The Blogcademy, in particular, has changed my life so much!

The first live events I hosted were parties for blog readers and people in the wedding industry, I then moved on to doing small afternoon-long, in-person blogging workshops before launching The Blogcademy, with Gala and Shauna, in 2012. Needless to say I’ve learnt a lot of lessons about what does and does not work when putting on events.

You need an assistant

When we first started doing The Blogcademy we didn’t have assistants for every class, but oh boy I wish we did! Having someone to help you prep for the event, set up the space, break it down afterwards and make sure you get from A to B is so vital and makes the whole thing so much less stressful!

If, like us, you are hosting an event in a city you don’t live in it’s also great to have someone that knows the area who can drive you around and take delivery of and bring along any supplies (like goodie bags) with them.

Our assistant at the Melbourne class in November was a professional events organiser and she gave us some great advice. Since speaking to her we’ve created a document that we now email to our assistants before each class that lets them know what is expected from them. It also includes the timings of the day, our contact details and anything else they might need to know. Doing this makes all the pre-preparation and communication so much smoother and means we don’t have to repeat ourselves each time!

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Refunds and cancellations

Whatever your event, you need to have a solid refunds and cancellations policy. This must be clearly explained on your registration and FAQ pages. Include things like if you offer refunds, if there is any cancellation fee, by what date cancellations will be accepted and if tickets can be transferred. You should also include information about what happens if you need to cancel the event.

Over-communicate

I am a massive over-communicator and like to keep everyone in the loop at all times. As soon as someone signs up to your event, be sure to email them letting them know that you have received their payment and what, if anything, they have to do next. We have a document which we email to our Blogcademy sign ups with more information about the class and private forum.

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The Blogcademy: New Dates in London & DC and a Palm Springs Live Broadcast!

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It’s official, The Blogcademy is a whirlwind. A giant, turquoise, glitter infused whirlwind! I am so pumped today because I have some news that I’ve been struggling to keep in for weeks. I’m glad I finally get to let rip and share it with you today!

So the big news is that our London class this year has already sold out… and it’s not until July! Insane. So, we’ve decided to add a second date, the weekend before, on July 19th and 20th. Again, it’ll be taking place at the beautiful Curtain Road Studios (I know we shouldn’t have favourites but…) Just click here to register.

After many cries from our Facebook page for another East Coast date, we’ve also added Washington DC to the mix. We’ll be there on October 4th and 5th. None of us have ever been to the city before so we’re super excited to explore! Again, you can register here.

And finally, because it seems like FOREVER until we’re teaching next, we’ve decided to do a FREE live broadcast from Palm Springs on Sunday 9th February at 11am PST/ 2pm EST/ 7pm GMT!

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The Blogcademy Down Under: Auckland

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You might think that teaching three workshops in three weeks would be enough, but not for The Blogcademy! In between our two Melbourne classes, Gala, Shauna and I flew to New Zealand for our final location of the year. Our venue was Generator, a super rad event space in downtown Auckland.

Having mini films of each city on this trip made was so awesome. I’ve loved reliving these moments since!

This might have been one of the smiliest classes so far…

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…and the best dressed!

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“I read numerous comments stating ‘you can find everything you want to know about blogging/monetizing by simply googling it, or you can just ask fellow bloggers, as some have been doing this for ages’. The truth is, I’ve done a tonne of research on all these things (all the not-so-basic blogging questions), and have been blogging for years myself, and I’ve never found the information I needed (not the super-important stuff anyway) from Google or from just asking around … At Blogcademy all your questions are answered, and nothing is taboo – this for me was golden!! I guess what I’m saying here is if you are thinking about attending Blogcademy and are told that you can just get that info anywhere – my personal opinion is that you can’t and the wisdom I gained, made Blogcademy totally worth attending!” – Angie Fredatovich

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The Blogcademy Down Under: Melbourne

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When we launched our 2013 Blogcademy world tour last March, we were blown away by how quickly the tickets started to sell, but no city was as fast as Melbourne. Within only a few days the class had sold out and so we made the executive decision to extend our trip down under and add a second date to the mix – and I’m so glad we did, Melbourne was one of my favourite cities to teach in all year!

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The classes were held at the beautiful Lightdrop Studios. Alex and Bernice who own it were a dream to work with and made our time with them stress-free, nothing was too much trouble. And when, a few days before the class, we were contacted by ABC News wanting to interview us (you can watch it online here!) Bernice, a trained make up artist, even offered to do our faces – what a babe!

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“Everything you’ve ever read about The Blogcademy is true. It does change your life. You do walk away feeling overwhelmed with excitement and inspiration. It is totally fucking fabulous. Gala, Kat and Shauna are just as magical as you think they are. And they have the capability and drive to match the exceedingly gorgeous sparkle that seems to trail behind them wherever they go.” MJ Valentine 

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The Blogcademy Down Under: Brisbane

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With winter just beginning to rear its ugly head over the Northern Hemisphere I was pleased as punch to be heading to the other side of the planet to teach our final four Blogcademy classes of the year, our first of which took place in sunny Brisbane.

Australia welcomed us with open arms and as soon as we landed we were told that we’d been featured in Sunday Style magazine which is distributed all over the country. With temperatures in Queensland topping out at 32 degrees some days that was a doubly warm welcome!

Our first class was held at Bleeding Heart Gallery, right in the middle of Brisbane’s CBD (central business district). The high ceilings and all-white walls were right up our alley.

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Put simply, the workshop was a game changer for me and it cannot be summed up in one post! I learnt so much; not just about blogging but about myself and where I truly see myself going with regards to my creative pursuits: it wasn’t just a two-day workshop on blogging but a weekend of empowerment. Laura – The Cup Thief

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The Blogcademy World Tour 2014!

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I think I can safely speak for my fellow headmistresses when I say that this year has been a non-stop whirlwind of epic proportions! Since last October we’ve taught ten classes, with three still to come before the year is out. When we launched The Blogcademy in August last year we didn’t know if anyone would actually want to come, so the fact that today we’re announcing our SECOND world tour is pretty damn exciting indeed!

If you have no idea what I’m harping on about, here’s a little reminder. The Blogcademy is a two-day workshop for bloggers and small business owners that I host with the amazing Gala Darling and supremely talented Shauna Haider. Hop over to theblogcademy.com where you can find out all about our curriculum and what we teach, get answers to your frequently asked questions and read some testimonials.

THE TOUR

The wait is over and here we have it, our workshop locations and dates for the whole of 2014 are… (deep breath)

San Francisco
May 10th & 11th
Makeshift Society

Chicago
May 17th & 18th
We are the Barkers

Vancouver
June 7th & 8th
Soundhouse Studios

Calgary
Proudly presented by Calgary Fashion
June 14th & 15th
Hotel Le Germain

London
July 22nd & 23rd
Curtain Road Studios

Berlin
July 26th & 27th
Agora Collective

Amsterdam
August 2nd & 3rd
The Thinking Hut

New York
September 27th & 28th
Venue TBC

Miami
October 5th & 6th
Venue TBC

Sydney
November 29th & 30th
Studio 2204

Melbourne
December 3rd & 4th
The Establishment Studios

Auckland
December 6th & 7th
Venue TBC

OMG.

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Sixty Students, Four Days & Three Very Tired But Happy Headmistresses Later…

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It’s hard to believe that in just under a year The Blogcademy has taught over 300 women (and a few token men!) about blogging and how they can conquer their corner of the internet. When we first launched the workshop we thought we’d meet some people, teach them some stuff and that would be about it. Never in our wildest dreams did we imagine just what an impact attending this two day class would have on the attendees lives… and ours!

“I had spoken to past attendees who raved about it BUT nothing quite prepared me how amazing the classes would be, the epic people I would meet, the rush of euphoria I would feel afterwards (it’s still going) and the self-belief it would instil in me that ANYTHING is possible!!!” Helen, Gwen’s Bridal Bazaar

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It sounds cheesy as hell but I mean it when I say The Blogcademy is so much more than just a workshop. We spend two days together, laughing and learning as we go, but it’s what happens after class that is really amazing. Bursting out of each class comes an army of passionate, driven bloggers who help and support each other way past those two short days. The secret graduates forum is something we created just in case students would like to connect with each other outside the classroom, but’s it’s become a life unto itself – a bustling place of love, support, advice and sharing. Many of our students continue to meet up with each other regularly and it’s so thrilling to see what they’re all achieving – together.

“Hanging out with so many other creative women in a positive and encouraging environment was really inspiring. I wish I could bottle the feeling and open whenever I need a boost – it was magic. That feeling is probably one of the main things I will take away from The Blogcademy. One of the quotes that I noted at the time was ‘surround yourself with talented people you trust’ – and it still stands out to me as one of the most valuable snippets from the event and very reflective of The Blogcademy in general.” Lynsay, Miss West End Girl

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Who the Hell Goes to Austin in August? The Blogcademy of Course!

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When I suggested the idea of doing a Blogcademy in Austin in August Gala and Shauna looked at me like I’d gone totally mad. ” You know it will be utterly boiling down there then? It’s practically on the Equator!” they replied. “Ahh ya wimps, how hot can it really be?” I responded. Well more fool me because when we stepped off the plane last week and were greeted with 40°C+ temperatures, I’m finally understood what living on the sun must feel like.

OK, so I’m exaggerating… but give me a break, I define porcelain. I’m so pale my skin is practically see-through and I wear factor 50 when there’s even a hint of sunshine! The intense heat was totally worth it though, and I would have stayed all summer long to spend more time with the amazing girls (and token dude) who came to the workshop last weekend. Is it bad to have favourites? Maybe… but this class was totally up there as one of the most enjoyable so far. As our last US date for 2013 we certainly went out with a bang!

The workshop was held at VUKA, a giant co-working space near where we were staying. Although there was no natural light inside (something I wish we’d known before but oh well!) and the service from the staff was less than wonderful, the food trucks over the road and juice bar two blocks away made it the perfect spot for us. It was also huge and it was really great to have the option of using tables this time too – like a proper classroom!

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As usual, the custom city totes that each Blogcadette received were packed with useful and glittery things! We like to go from the sublime to the ridiculous with our goodie bag gifts, I mean who doesn’t need a glittery pineapple to wear in their hair? This also might be my favourite tote design so far. What do you think?

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Get Ready Austin, The Blogcademy is Coming!

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Today I’m off to Austin for the final US Blogcademy of 2013 – can you believe that? We’ve done a bunch of American dates this year which has been such an adventure, but I am really looking forward to hitting London after this – it’ll be nice not to have to get on a plane for once!

It’s my first time in Austin, although I have been to Texas before… well I had a layover in Fort Worth Airport once, nah it’s not really the same is it? The one thing I remember about it though was the HEAT. Waaah, Texas in August – are we mental?! I bloomin’ hope everywhere has air con. I’ve packed lashings of factor 50, my giant Kate Spade floppy hat and the lightest, airiest clothes I can get away with.

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