Category Archives: The Blogcademy

The Blogcademy New York & Washington DC

the blogcademy dc 2014_18

So many things have changed about The Blogcademy since our first class in October 2012. The in-person syllabus has been improved and refined, we’ve added our Home School offerings and we’ve launched a Level 2 workshop!

Despite all these additions and changes, there’s always been one thing that’s remained a constant: our attendees are just as wonderful now as they were in that very first class.

The thing I love the most about teaching The Blogcademy, as clichéd as it sounds, is meeting our ‘blogcadettes’. Each person has their own path, their own unique story, and their very specific goals for their blog and businesses. They’re passionate. They’re individual. They’re weird and they’re wonderful in equal (glorious!) measure. I’m so grateful that this venture has pushed me out of my comfort zone, got me travelling the world and meeting so many phenomenal people along the way.

the blogcademy nyc 2014_2 the blogcademy nyc 2014_6

Continue reading

The Blogcademy 2015

Blogcademy-Berlin-061

If you’ve been wondering when The Blogcademy‘s 2015 dates were going to be announced, then wonder no longer because I’m pleased as punch to be able to spill the beans today!

To find out more about the class, including what topics we’ll be covering, how much the classes cost, payment options, and answers to your most commonly asked questions, head to The Blogcademy FAQ page. If you still have queries after reading all that, feel free to drop us an email.

 

The Dates

So here’s where Team Blogcademy is jetting off to next year. To book into any of these classes simply visit our Shop page! 

Continue reading

Party Time, Excellent! The Blogcademy Mixer in London

Blogcademy Mixer-Lisa Jane Photography-017

I’ve been in love with The Roost for years. I’ve featured many super cool weddings that have been held there, but I was yet to have the pleasure to actually visit it myself. Every time I’d get submitted an event in the former Victorian pub in Dalston, I’d pore over the photos, eagerly eyeing up the gorgeous furniture, the quirky décor and the eclectic mix of art work and props that are littered around the space,

I was desperate to find an excuse to go there, so when my Blogcademy babes and I came up with the idea of hosting a party in London, The Roost was first on my list of places to contact.

I mean, look at this place…

Blogcademy Mixer-Lisa Jane Photography-006
Blogcademy Mixer-Lisa Jane Photography-014
Continue reading

Taking Over Europe, One Workshop at a Time!

europe goodie bags

In July, my fellow Blogcademy headmistresses and I embarked on one of our most ambitious trips to date: three weeks, three countries, four classes and about 18 hours spent in airports!

From London to Berlin to Amsterdam and back again, we hardly had any time to catch our breath. But it was an incredible ride, and I’m so excited to share the behind the scenes sneaks of the workshops with you today.

London

Blogcademy-London-HollyBooth-6 Blogcademy-London-HollyBooth-90 Blogcademy-London-HollyBooth-97

Our first stop was London, where we kicked off with two sold out classes. Hosted in our favourite venue, Curtain Road Studios (is it bad to have favourites?! Oh well!), we had the place decked out with giant paper flowers, fans and banners supplied by Strange Case Collective. They are a 3D design studio based up in Liverpool.

Blogcademy-London-HollyBooth-114BC CharlotteThomsonMorley4

We also were joined by the supremely talented Charlotte Thompson, who sat at the back, live sketching our teachings and creating these gorgeous pieces of art! It was so amazing to see her work, and the results have left us with a really unique and fun reminder of the class. The portrait she did of me is now proudly hanging on my office wall. I love it so much!

Blogcademy-London-HollyBooth-109 Blogcademy-London-HollyBooth-113 Blogcademy-London-HollyBooth-118

Continue reading

Building Your Audience, Setting Your Rates, Taking Great Still Life Shots & Dealing with Haters: Brand New The Blogcademy Home School Modules!

BLOGCADEMY_HS_650px_2

While we were together in Europe last month, Gala, Shauna and I decided to film some brand new modules for The Blogcademy Home School. We now have four new modules available for your viewing pleasure; How to Build Your Audience, Setting Your Rates, Still Life 101 and Dealing with Negativity Online.

Each video comes with a downloadable overview, listing everything that’s covered in the lesson, and two activity worksheets to help you apply the teachings to your own blog or business.

Exactly how to built an audience for your blog is something we get asked about at every single in-person workshop. So we though it was only right that we put together a module on this very hot topic! There are so many things you can do to engage readers and make sure your content is reaching the right people, and in this video, you’ll learn all about the techniques that we used when we started our blogs. In fact, we still implement most of them every single day!

Knowing what to charge for your services can be tricky at the best of times, which is why Shauna and I sat down to talk through exactly how to set your rates. We cover this topic from the perspective of both a blogger figuring out how much to charge for sponsored posts, advertising or collaborations, and as a creative using your blog to sell your services.

Shauna is the master of taking the perfect still life photo. In this module she lets you in on all her secrets to nailing that perfect composition every time. Whether you’re a professional photographer wanting to know how to style those crucial detail photos better, or you simply want to take more beautiful Instagrams, this video is for you!

Another thing that we always get asked about is how to deal with negativity, trolls and ‘haters’. We think it’s really sad that the possibility of getting nasty comments or feedback stops a lot of people from sharing their true selves online, which is why we wanted to confront this head on! The three of us openly discuss some of the experiences we’ve had, how we deal with it and share some strategies for you to do the same!

Continue reading

Oh Canada!

blogcademy-calgary-2014-sarah-pukin-photography-27

There’s so much I love about teaching The Blogcademy; meeting so many inspiring babes, travelling the world, talking about my favourite subject and getting paid for it… it’s a pretty sweet gig.

Now something you may or may not know about me is that I am frightfully organised – when it comes to my work at least! Gala and Shauna actually nicknamed me “The Secretary” because I’m the one who does all the email, speadsheets and admin for the business. I also organise all the photographers, venues and sponsors. It might sound like a sucky job but that’s seriously my idea of a good time!

BlogcademyWEB-141
BlogcademyWEB-059

As well as furious bongo playing of course

Continue reading

Win a Free Ticket to The Blogcademy Mixer in London!

blogcademy Alexa Loy-216

On Thursday 24th July I’m hosting a networking party for those that hate networking parties. My fellow Blogcademy headmistresses and 75 eager blogger babes will be swapping business cards, making friends, sipping cocktails, nibbling on macaroons and dominating the photo booth all night long! Gala, Shauna and I will also be doing a live Q&A session where we’ll answer as many blogging and business questions as we can live on stage. Finally, you’ll leave at the end of the night with an army of new blogging BFFs and a bulging goodie bag full of treats!

Now what could be better that that?!

The mixer is being held at the glorious The Roost in Dalston, London and goes from 6.30 – 9.30pm. This event is only open to those over 18. Tickets to this one-time extravaganza are priced at $100 (around £60) but today I’m giving you the chance to win a pair of tickets for you and a friend!

blogcademy Alexa Loy-3

Continue reading

Wanna Be A Superblogger? I’ll Tell You How!

Alexa Loy

My least favourite part of school was any kind of public speaking. I’d do anything I could possibly think of to avoid it. So no one is more surprised than me that talking to a room of people full of people is now my idea of a damn good time. It makes it a whole lot easier when I’m taking about the subject I love the most though: blogging!

At The Blogcademy we teach our attendees everything (and I mean everything!) we know about social media, branding, creating amazing content, writing a killer about page, networking and so much more! If you run a blog or a business, as a side project, a hobby or as your full time gig, then this workshop is for you.

The Workshop

In the next few months The Blogcademy will be jetting off to the following locations – and I want to see YOU there! I’m particularly excited about our first mainland Europe classes. I can’t wait to explore Berlin and Amsterdam!

LONDON July 19-20 & 22-23
Less than five tickets remaining

BERLIN July 26-27

 AMSTERDAM August 2-3

NEW YORK CITY September 27-28
Less than five tickets remaining

 WASHINGTON DC October 4-5

SYDNEY November 29-30
Less than five tickets remaining 

MELBOURNE December 3-4

 AUCKLAND December 6-7

Tickets cost $750US. For more information and to book your spot, simply head on over to our website.

blogcademy Alexa Loy-3

The Mixer

If the investment of the two-day workshop is a little too much right now but you still want to get your questions answered then you have to check out our mixer events! The first of which is hitting The Roost in London on July 24th.

Continue reading

The Blogcademy: Live from Vancouver!

made u look blogcademy

This morning I hosted an hour long Q&A livestream with my Blogcademy babes from our Vancouver apartment. We recorded the whole thing, so if you want to re-watch it in your own time, or you weren’t able to tune in live, you can right now!

If you’ve ever wondered how to grow your blog readership, what our favourite Photoshop tools are, or what the best ways to keep your social media active are, then press play on the video below. We answered all these questions – and way more!

Continue reading

Thursday Treats: Watch The Blogcademy Live from Vancouver!

shelldemar-claires-shoot-075x

Shell de Mar Photography

Greetings from Heathrow airport! Terminal 3 does feel like it’s become a home away from home for me recently. I actually quite like being here, especially as I have my airport routine down. I know which security line is likely to be the quickest (always wait with the single people with briefcases, even if the queue is slightly longer – never get stuck behind a family!) where to get the best deal on currency and who does the most delicious breakfasts (it’s Rhubarb by the way…)

I’m off to Canada for just over a week to teach two more Blogcademy workshops. The first is in Vancouver on 7th and 8th and the second in Calgary on 14th and 15th. We still have a few spaces left for both classes, so if you’d like to come along, we’d love you have you! (Just a gentle word of warning, this is likely to be the only time we ever teach in Canada, so miss out at your peril!)

Now when Gala, Shauna and I get together, most of our conversations inevitably revolve around our favourite subjects – business, blogging and the internet! Which is why we really love hosting our FREE livestreams and inviting you in on the discussion.

We will be broadcasting a LIVE Q&A session from our Vancouver apartment on Tuesday 10th at 11am PST (that’s 2pm EST and 7pm GMT). If you can’t tune in at the time, don’t worry, we’ll record it and put it online afterwards. If there’s something you’d like to know, go through to the event page and submit a question by clicking the Q&A button.

LIVESTREAM_vancouver

Maybe you have some general questions about your blog or business that you’d like us to help with? Or you’ve been wondering something about Home School or our Mixer event? Maybe you just want to know what shampoo Gala uses to get her hair so damn shiny, who Shauna’s musical heroes are or why I’m so obsessed with tea!?

We’ll do our best to answer as many as physically possible in an hour, and we promise, nothing is off limits!

OK, that’s it from me for now. I’m off to catch my flight. Enjoy this week’s Thursday Treats and I’ll see you on the other side (of the pond!)

Weddings & Weddingy Things

Gorgeous boho Sydney wedding
This outfit!!
BHLDN inspired bridal shower
♥ Economical coastal wedding
♥ Travel inspired wedding

kristinjames-wedding-20

Kati Rosado Photography

Continue reading

Confetti Explosions at The Blogcademy, Chicago

theblogcademychicago2014-152

A little known fact about me is that I was a huge nerd at school. I think people assume that I must have been one of the rebellious ones, hanging out behind bike sheds and bunking off classes, but actually, I was super well behaved. It wasn’t until I hit 15, discovered rock music and boys that didn’t resemble pre-pubescent gremlins, that I became a bit more of a wild child!

Since then, I’ve pretty much exclusively attracted a more rebellious crowd, and that isn’t just limited to brides that read my wedding content. At The Blogcademy workshops, seemingly wherever we were in the world, the girls in attendance definitely err on the alternative and quirky side.

So you can imagine my surprise when, in Chicago, we were met with the most well behaved class we’ve ever experienced! They actually threw us off a bit at first. They were so quiet and polite I started to worry that they weren’t having a good time. But, after getting to know them all on a one-to-one basis throughout the weekend, I soon came to realise that they weren’t that different to our usual crowd. They were one of the sweetest, kindest bunch of babes we’ve ever had. In actual fact they were a lot more like me than I first realised: eager to learn and just wanting to soak up everything and anything that they could during our time together.

theblogcademychicago2014-19theblogcademychicago2014-159

Many, many, many notes were taken (SO STUDIOUS!)

theblogcademychicago2014-163theblogcademychicago2014-268theblogcademychicago2014-169

Continue reading

Presenting: The Blogcademy Home School

HS_4

The Blogcademy started as an in-person workshop. Bursting into the world in October 2012, we hosted our inaugural class in New York City. But when we flung open those metaphorical turquoise doors, we really had no idea if it would take off. We actually joked the day before that if no-one booked in we’d just have an elaborate sleepover in the space we’d hired and the internet would never know a thing about it. Luckily for us that didn’t happen! Sixteen classes later and we’ve now taught over 400 amazing people all over the world.

It’s been an incredible ride so far but you ain’t seen nothin’ yet!

Ever since the launch we’ve been inundated with people asking if we would visit their town too… And as much as we would have loved to teach classes in every place that was requested, it is simply impossible. Each of us still have full-time careers, husbands, and demanding furry children to attend to! It also started to become very clear to us that not everyone who needed our help could afford to come to class, either because of the cost or they simply didn’t have the time.

And so came the idea for The Blogcademy Home School:

We wanted to create an online space that you could engage with any time, and keep learning from as often as you needed. We wanted to film videos so it felt like you were right there with us, and wouldn’t have to read a massive wall of text. We wanted to be able to update it regularly and add new content often. Most of all we wanted to make it accessible to everyone.

Home School is not simply an online version of the workshop, it is so much more than that. While the in-person class is an all-encompassing two-day blogging event, covering a massive range of subjects, Home School ‘Blog Boosters’ are bite-sized videos which cover one topic at a time. While some are taught in class, the majority are not!

homeschool benefits

Continue reading

Big Blogcademy News..!

ps babes (712)

It wasn’t all sun loungers and cocktails while I was in Palm Springs at the beginning of the year. While my fellow headmistresses and I may have pretended we were just there on an extravagant jolly, we actually went with a seriously big agenda… the results of which are (finally!) being launched tomorrow!!

The Blogcademy website has been given a facelift (pop by tomorrow to see it!) and we have some new and very, very exciting new offerings. By now I think most of you have probably guessed what kind of format it will take (the camera in the photo at the top of this post kinda gives it away right?) but nonetheless, The Blogcademy: Home School will be winging it’s way to a computer near you TOMORROW! To be the first to know as soon as we flip the switch, follow us on Twitter, Instagram and Facebook!

EEEEEEEEEEEEEEEEEEEK!

And because nothing is ever perfect first time, presenting: the bloopers reel!

Continue reading