Category Archives: The Blogcademy

The Blogcademy: Big in Britain!

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I don’t mean to brag but when it comes to The Blogcademy, London is where it’s at! Not only did we do two sold out classes when we were here in January, but due to overwhelming demand for a weekday workshop this time round (I’m looking at you wedding industry peeps and freelancers who couldn’t get the weekend off) we’ve decided to add another class when we’re in town in September!

Our weekend class in September is now sold out (yey!) and so if you couldn’t join us for those frivolities, this one’s for you. Our additional class will kick off at 10am on Thursday September 5th, and go until around 6pm on Friday September 6th.

“There’s a lot of noise & nonsense out there about how to become a ‘professional blogger.’ The Blogcademy headmistresses bring it back down to the beautiful basics: Killer content. Artful packaging. Consistent posting. Personality & charm.

If you’re a baby blogger, consider this workshop your official initiation. If you’re a seasoned pro, think of it as your finishing school.

Gala, Shauna & Kat walk their talk — and blog their walk. A weekend well spent? No question, for me. Get thee to The Blogcademy!” Alexandra Franzen (attended Minneapolis in June 2013)

Just like our weekend class, it will be held at the sublime Curtain Road Studios in Shoreditch. Here’s what you can expect from our time together. You can also read our course overview for all the specific topics we cover.

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“The Blogcademy is fucking life-changing. I sold half of my wardrobe (no joke) in order to attend and I’d sell the other half and show up in nothing but my undies and black eyeliner ten times over: these women are legit. Their energy is through the roof. Their knowledge is powerful. Their commitment is palpable. And they will give you the necessary kick in the ass you need to own your identity, no matter how scary that might be. Between the sparkles, sea of hair colors, and resounding tribal spirit, I kept waiting for Jessie J to burst through the window on a Tarzan rope belting out ‘Just be true to who you are’. (I wouldn’t put it past these three. I believe them capable of anything). But all in all, whether you have to walk 500 miles, subsist on Ramen noodles for a month, or fly on a broomstick to get there…GO. Stop thinking about it. GO. I kid not when I say it will alter the course of your professional career and, by extension, your life.”Madelin Adena Smith (attended in New York, June 2013)

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Lake Life and New Adventures for The Blogcademy, Minneapolis

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When you’re visiting a new city and the first thing your hosts do is invite you to hang out on their pontoon on Lake Minnetonka, you kinda know you’re in for a bit of an adventure. I had no preconceptions about Minneapolis before I visited it last month, well actually less than none – I knew absolutely nothing about this mid-western city. I had a rough idea of where it was in the country (after checking a map) but that was pretty much it. I was oblivious to it’s lively hip hop scene, it’s lake culture and all the deep friend delicacies that are served in almost every restaurant (deep fried pickles and cheese curds are both much more delicious than they sound and cream cheese wontons are definitely oh so wrong but oh so right…)

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So you might wonder why, knowing so little about a city, did we choose it as a destination for a workshop. Well, we decided early on that if were were going to be travelling so much we might as well use it as a handy excuse to visit some places we’ve never been before. Gala, who is a hip hop fiend, made a brilliant case for Minneapolis and Shauna’s husband who was born here also convinced us that we’d love it. He was right. Our class also just happened to fall on Pride weekend which made our evenings out after class about a hundred times more entertaining!

The workshop was held at Public Functionary, a brand new art gallery space. We were lucky that they’d just wrapped one of their first art exhibits before we arrived, which meant the walls were still decorated with black and gold paintwork and deep burgundy velvet.

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Lunchtime Cocktails + Photo Booth Madness = Very Happy Bloggers

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Without a doubt, one of the most amazing and satisfying things about running The Blogcademy is meeting so many enthusiastic babes marching to the beat of their own drum and wanting to tell the world about it! Before starting this journey I couldn’t have ever imagined just how life-altering this event would be for so many of the girls who attend and just how strong the bonds they form during that weekend really are.

Our first ever class was in New York, so when we were back there this month we knew we had had to organise a reunion! We picked The Smith in the East Village based on it’s killer cocktail menu and the fact that it had a black and white photo booth in the basement (and a peep hole that plays naughty movies on the other side, but that’s something we didn’t know about until we got there!)

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It was so exciting to see those that could make it again and to learn just how far they’ve all come since we all nervously met back in the latter part of 2012. We all keep in touch via our graduates forum but it’s only when chatting to them all in real life that you can really appreciate the leaps and bounds that their blogs and businesses have made. Some of them are now full-time bloggers and others have been able to cut back on other work to focus on their businesses. Most of them have made a bunch of positive changes since we last met and every single one of them is still passionate and fired up about what they do. It was also amazing to hear that after spending the weekend together at the workshop so many of them have regularly meet up and to continue to help and support each other.

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Vintage Furniture, 35°C Heat & Brand New Blogging BFFs

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I’ve been throwing the word ‘whirlwind’ around a lot lately, but goodness these past few weeks have really been one! I’ve strolled around the streets of Manhattan, danced with a disco ball, made custom lipsticks, got a crazy Japanese glitter manicure, found my perfect wrist candy, had a coughing fit live on the internet, hosted a lunch date with our past students, eaten a tub of popcorn larger than my head, posed on velvet couches on city block corners and got locked on a rooftop… and that was just in the first few days!

We did two Blogcademy classes on this trip and I’ll be blogging all about the Minneapolis adventures soon, but today it’s all about my favourite city in the whole wide world – New Yaaawk!

We held our class at the amazing Rent Patina in Brooklyn, the most glorious white walled loft space filled to the brim with vintage furniture, knick knacks and oddities. I’d never been over the bridge before (except when a taxi driver got lost one time but that’s a story for another day) so it was super fun to explore a brand new neighbourhood. As we walked in on day one we were overcome with awe and wonder at all the pretty things to look at!

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Live From New York City!

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The Blogcademy live is kicking off at 6pm (GMT). Sign up below for just $7 (that’s a measly £4.50!) and ask us all those blogging and business questions that have been plaguing you. We’ll also be chatting about  some of the trends and changes that we’re noticing in the blogosphere as well as revealing some of our own individual plans for our blogs.

If you can’t tune in tonight, don’t worry, your ticket will give you access to a recording which you can watch over and over again whenever you please.

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The Blogcademy: Live From New York!

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After the runaway success of the livestream from Portland, my fellow Blogcademy headmistresses and I decided it was high time to do another one. So, on Monday 24th June at 10 am PST / 1pm EST / 6pm GMT we’ll be broadcasting live from The Blogcademy’s NYC HQ!

We will be talking about the lessons we’ve personally learned from teaching The Blogcademy, and engaging in some lively debate about current changes we’re making to our own blogs. After that, it’s over to you and we’ll be taking your questions. To make sure we see yours, be sure to submit them in advance, because it’s easy to miss them when they’re asked live (and we’d hate to miss the one that’s really been plaguing you…!)

If you are unable to attend a workshop in person (sad face) or you’re still not quite sure if the class is for you, then this is the perfect event for you to get a little taster of what this crazy Blogcademy thing is all about.

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Where is the Turquoise Tornado™ Going Now?

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Goodness, what a rollercoaster The Blogcademy has been already, and today we’re about to take another upside-down corkscrew followed by a loop the loop because we’re adding even more dates to our 2013 world tour! Your headmistresses are nothing if not diligent, and when we announced the full wack of dates back in March, there were some outcries that we weren’t going down to any of the Southern US states… Well, your wish is our command and so we’ve added an Austin date in August. BRING. IT. ON.

But that’s not all. The Melbourne class sold out so damn speedily, that we’ve decided to add a second date on our way home from Australia. It means we’re pretty much going to be away from home for a whole month (!) but hey, we love ya and we know you’re gonna make it worth our while! Our poor suffering husbands will just have to hold the fort at our respective homes a little while longer I guess…

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So the 2013 world tour now looks as follows, click the relevant link below if you’d like to book a space on any of these classes.

New York (limited spaces remaining!)
June 22nd & 23rd
Patina

Minneapolis (limited spaces remaining!)
June 29th & 30th
Public Functionary

Austin
August 17th & 18th
VUKA

London
September 7th & 8th
Curtain Road Studios

Brisbane (limited spaces remaining!)
Proudly presented by Tourism & Events Queensland!
November 2nd & 3rd
Bleeding Heart Gallery

Melbourne (SOLD OUT)
November 6th & 7th
Lightdrop Studios

Auckland
November 9th & 10th
Generator

Melbourne (second date added!)
November 14th & 15th
Lightdrop Studios

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Spending my Birthday at the Los Angeles Blogcademy

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After a blissful few days in Portland, it was time to hit the road and fly down to Los Angeles for the next stop on The Blogcademy world tour. I’m not gonna lie, I’ve visited LA once before and didn’t really fall in love with it, but I was looking forward to experiencing it with my girls and seeing if my mind could be changed. I mean obviously the weather made it much more bearable, it was a scorching 25 degrees a lot of the time which was rather blissful, especially when hearing that it was snowing heavily at home!

The thing that drives me crazy about LA is all the damn driving. The city is so spread out that if you’re car-less (as we were) and in the wrong neighbourhood you’re a bit screwed. Luckily we discovered an amazing ride sharing service call Lyft and we stayed in a loft just in the heart of Hollywood, right in the middle of the action. Although it was noisy at the weekends, it was the perfect location for us as it was just a short car ride to our workshop space, McCaddenSpace Studio.

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Unlike a lot of LA, there were also plenty of things to do in our neighbourhood that were walking distance. Gala & I quickly became obsessed with the juice bar that turned me into a green juice addict and all three of us agreed that Tender Greens needs to move to our respective cities, like, now. There was a Frog frozen yoghurt stop (yes, the same chain as Snog here in the UK!) and an Urban Outfitters where we stocked up on all our rainbow film!

The workshop fell on my birthday weekend and I was excited to spend it with some many inspiring babes. They spoilt me with unicorns, flowers and yummy cakes!

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Keep Portland Weird: The Blogcademy Recap

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After a solo long haul flight, an epic Q&A livestream and a whistle stop tour around Portland’s least reputable establishments, I barely had time to catch my breath and it was time for the next leg of The Blogcademy World Tour. Portland is a weird little town, but one I felt an instant affinity with. I loved all the independent stores selling all manner of crazy creations, and the candy-coloured houses and walls obviously made my little heart sing!

Over Easter weekend Gala, Shauna and I descended on The Ace Hotel, in the downtown area of the city. With our photography BFFs and Auntie Nubs (Shauna’s Aunt and our trusty assistant for the weekend) in tow, we were ready to meet a new crop of Blogcadettes and to teach up a storm.

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I’m always nervous before a workshop, but as usual the babes that attended were nothing but sweet, inspiring and amazing. Within minutes of meeting them all my wobbles subsided and we were laughing, getting to know all about each other and quickly becoming instant best friends. We were blessed with students who had travelled far and wide to attend, but extra special props must go to our scholarship winner, Jessica, who came all the way from Arkensas on her own. She’d never even been on an areoplane before and she came all that way – what a babe!

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I love this photo because it totally looks like I’m thinking “damn I hate these bitches!” but really, that’s just my “I’m literally the best dancer ever” face!

Of course The Blogcademy would never be possible without our amazing sponsors. Let’s give them some LOVE shall we?

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The Blogcademy: Live in your Living Room…

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The Blogcademy online Q&A session is starting at 1pm PST / 4pm EST / 8pm GMT today. Sign up below for the bargain price of $7 to watch and participate in the action. If you can’t tune in live, don’t worry, your ticket will give you access to a recording of the action forever. Signing up is easy – just press the orange button!

However I do have to warn you, I only got into Portland late last night so I’m pretty darn jet-lagged… it may not be a pretty sight but maybe seeing that is worth the $7 in itself!? Thank God I have Gala & Shauna to keep me awake and excited. See you there my pretties, and don’t forget – this is your chance to grill us and to ask us all those difficult questions! Either pipe up during the livestream or tweet them to us in advance.

EDIT: The livestream has now taken place but you can still sign up and watch a recording of our shenanigans below!

We’re Having a Digital Party… And You’re Invited!

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Next week, on Wednesday 27th March, The Blogcademy headmistresses are having a digital party… and you’re invited! This live online Q&A is your chance to get the inside track on The Blogcademy and to ask us any of your burning blogging or business questions.

♥ Are you stuck with how to take your blog to the next level?
♥ Do you want to know how to get in with big brands?
♥ Are you in desperate need of some social media tips?
♥ Do you want to know how to best use a blog to support another business?
♥ Do you have aspirations of publishing a book or creating digital product but don’t know where to start?
♥ Have you been finding things rough and are just in need of some sparkle, silliness and inspiration in your life?

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The Blogcademy World Tour & Live Online Q&A!

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Sometimes you have a little crazy idea but you just know you have to run with it. The butterflies in your tummy tell you that you’re onto something exciting and pretty darn life changing. That’s just how I felt when we came up with the The Blogcademy, and its exactly how I’m feeling today as I’m here to tell you that we’re announcing a world friggin’ tour and an online Q&A livestream!

The tour

The flights have been booked, the giant ‘B’ balloons ordered and over the next 12 months the turquoise tornado™ is ready to hit… (deep breath)

Portland
March 30th & 31st
The Cleaners at The Ace Hotel
(a limited number of spaces still available)

Los Angeles
April 6th & 7th
McCaddenSpace Studio
(a limited number of spaces still available)

New York
June 22nd & 23rd
Patina

Minneapolis
June 29th & 30th
Public Functionary

London
September 7th & 8th
Curtain Road Studios

Brisbane
Proudly presented by Tourism & Events Queensland!
November 2nd & 3rd
Bleeding Heart Gallery

Melbourne
November 6th & 7th
Lightdrop Studios

Auckland
November 9th & 10th
Generator

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Meet Our Portland & Los Angeles Scholarship Winners!

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Image by Danielle

Planning two workshops at once may be double the work but it’s also double the fun – especially when it came to picking our scholarship winners for both cities at the same time.

The three of us trawled though all the amazing entries late last night, emailing back and forth with our favourite ones. Although we were pretty unanimous that our Los Angeles winner had to be Danielle. Her entry was so cute, creative and fun. We might have just been a little swayed by the paper headmistresses (& Gareth!) in the video too – so damn cute!

Some of my eagle eyed readers might actually recognise her – I not only featured her wedding waaaaay back in 2008 (!) but we met in Las Vegas last year and Lisa did a shoot with her and husband Jose. They really are the sweetest couple ever and nobody deserves this more than Danielle.

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