Blogging. If you’re in the wedding industry you’ll be hard pushed to avoid it. Still a relatively new medium, the first blogs (called web-logs back then) were launched in the late 90s. The wedding industry quickly adopted this format as their own with many wedding suppliers now using a personal blog to promote their work and to connect with others in the industry as well as potential clients. There are even people (like me!) who make a full time career out of blogging.
There are currently a reported 164 million blogs in existence, so how do you make yours stand out? Is blogging even right for yomu and your business? Two UK wedding photographers battle it out…
Sassy of Assassynation Photography doesn’t have a blog, preferring to use Facebook to preview her images to her clients and fans
Photography Credit: Lisa Jane Photography
Before I start I should say that I am in no way saying that it’s bad to have a blog, but it just isn’t for me right now. I have never ever had a blog and I can’t see me getting one any time soon. For me, I just can’t see how they will add value (not just workload) to my business. I know all the reasons that people give as to why I should have one (SEO, showcasing your personality, sharing your latest work etc) and I have basically been told that I am a total idiot for not having one. It is probably even more shocking for me to be of this opinion because in my previous life I was marketing manager!
Everyone seems to think I am breaking rule number one by not having my own blog. When I launched my photography business I wrote all the content on my site. I managed the whole thing myself, and being able to update my site as much as I like (I don’t have to go through a developer or anything) I am basically able to update it as much as I want. So instead of blogging, I constantly update my gallery with new weddings. For each of the weddings that I feature in my gallery my couples write a little bit about their day. I’m also very lucky that a lot of my work gets picked up by the big UK wedding blogs (thanks bloggers, I love you guys!) from my Facebook previews or when I submit weddings directly to them. These blogs have a much higher readership than any little blog I could write. I am not a writer, nor do I have any desire to be one. I want to tell my stories through imagery, not words, and having a blog would mean people would have to listen to me prattle on *yawn*.
Allow me to start this post with a short disclaimer: this post is shameless. This post includes mentions of boobs, bottoms, and other jiggly bits. In this post, you’re going to see me in my undercrackers. This is a sight that few have dared to peek at – similarly; it’s a sight that I don’t dish out very easily. Like most women, there are bits of my body that I dislike for a myriad of silly reasons (“they’re too small!” – “it’s too big!” – “but that scar is so unsightly” – “overdue for a wax, much?”). For all of these reasons, and many more, I was beyond terrified at the idea of baring all at my first ‘public’ underwear fitting. The only other time I’ve ever let a professional handle my bits and bobs* was way back in my mid-teens, when I found myself crying in the middle of Marks & Spencer’s lingerie section because I couldn’t find a bra to fit my silly diddy boobs. My mum promptly marched me into a cubicle with a lovely member of staff who measured me properly, and I walked away with two beautiful new sets of underwear, and a whole load of new-found self-confidence. Such an ego boost! On the tube to Ladbroke Grove, I had a cheeky spritz of deodorant and tried to harness the emotions of that previous positive experience – hopeful that this one would be just as good, if not better.
* (N.B. Sorry, previous boyfriends – no offense)
Walking into What Katie Did exceeded all my expectations from the get-go. Kat and I were lead to a private changing area, offered cupcakes, and even gin cocktails in teacups! Our hostess, Vicky, chatted with us for a while about what it was that I needed – what my wedding dress looked like, what size I took, and what colours I preferred. We toured the shop floor, ogling cuts and hues, while Vicky steered me towards shapes that would best flatter my shape. We had the initial intention of finding the perfect underwear set for my wedding day – but after a lot of deliberation, we figured that going for a bra and brief set wouldn’t work, as my wedding dress was backless. Totally unexpectedly, Vicky offered me a beautiful pair of peach high-waisted knickers to wear with my wedding dress – plus a silky black bra and French knickers set to wear after hours… oo la la!
Today I want to tackle the tricky issue of managing client expectation in the wedding industry. Sooner or later no matter who you are or what level you are at, the chances are that you will encounter some sort of complaint or confrontation in your business. We work with people who are often planning the biggest experience of their lives and there can be a lot of pressure all round. A wedding can be a bit like all your Christmases at once – if your family all get on then brilliant, but a wedding can often highlight any issues too. Then there are all the money concerns connected with weddings. Good for you if you have a bottomless pit of cash to splash, but for many couples a wedding can be a huge financial strain on them or their immediate families. Add to that some of the other pressure that couples can put on themselves… Like making their day the stand out amongst their circle of friends, getting super carried away with how their wedding is going to look, or being obsessed with making their wedding ‘blogworthy’.
I have recently noticed a slight shift in the industry that I am not entirely sure is a completely good thing. I used to have to pitch to my couples about having their weddings featured on a blog or in a magazine, as lets face it, having that press is good for me and all their suppliers to promote our businesses for free. In the last year however, I have started to notice that I am often asked by couples about submitting to blogs even before I have shot their wedding. Of course I love to photograph creative weddings, I love to see my work featured and yes I may even be borderline OCD about details, but recently I have actually started encountering couples that would be devastated if their wedding didn’t get featured. It’s as if it’s the validation that the wedding was a success. This can really lead to a lot of additional pressure all round – both for me and my clients.