Today I want to tackle the tricky issue of managing client expectation in the wedding industry. Sooner or later no matter who you are or what level you are at, the chances are that you will encounter some sort of complaint or confrontation in your business. We work with people who are often planning the biggest experience of their lives and there can be a lot of pressure all round. A wedding can be a bit like all your Christmases at once – if your family all get on then brilliant, but a wedding can often highlight any issues too. Then there are all the money concerns connected with weddings. Good for you if you have a bottomless pit of cash to splash, but for many couples a wedding can be a huge financial strain on them or their immediate families. Add to that some of the other pressure that couples can put on themselves… Like making their day the stand out amongst their circle of friends, getting super carried away with how their wedding is going to look, or being obsessed with making their wedding ‘blogworthy’.
I have recently noticed a slight shift in the industry that I am not entirely sure is a completely good thing. I used to have to pitch to my couples about having their weddings featured on a blog or in a magazine, as lets face it, having that press is good for me and all their suppliers to promote our businesses for free. In the last year however, I have started to notice that I am often asked by couples about submitting to blogs even before I have shot their wedding. Of course I love to photograph creative weddings, I love to see my work featured and yes I may even be borderline OCD about details, but recently I have actually started encountering couples that would be devastated if their wedding didn’t get featured. It’s as if it’s the validation that the wedding was a success. This can really lead to a lot of additional pressure all round – both for me and my clients.