I often get asked how can someone take their wedding photography business to the next level? Today I am going to give you some examples of things I did that worked for me, and offer some pointers for the direction you could go in. These are from my perspective on the industry. Sadly I’m not going to give you a magic formula to success but can start by saying that sheer hard graft plays a large part.
What makes me qualified to talk about this? Well a few years ago I was maybe a lot like you. I was trundling along nicely and year on year the bookings came in. Yes, I was probably getting a little complacent…. If things were looking quiet I would take out an ad somewhere or submit to a magazine and boom, the phone was ringing again. But then things really slooooooowed down. My home life had been super busy… Hello two small blondes who are the best thing I have ever done but also the most demanding. Looking back I have no idea how I juggled things or got myself to any weddings at all but I did keep working. Then when the Winter kicked in and I had time to review the business, I was a little bit concerned that the next year’s diary wasn’t very booked up and being completely honest I wasn’t that excited about many of the weddings.
Make a Plan and Make Connections
It was definitely time for a change so I created an action plan (okay I wallowed about feeling sorry for myself first) but with the new year I felt a renewed energy and decided if nobody was going to wave a magic wand for me then I would have to fix things for myself. I started with a bit of customer research. I spoke to the clients that I already had to discover more about where they were getting their inspiration and their suppliers for their weddings. This is how I first heard of Rock n Roll Bride. I got in touch with Kat and though I totally cringe now reading back my initial email, it does show that the best approach is always a personal one. I’m not saying call someone up and ask to meet up and be BFFs forever… That is just creepy… but neither should you send an impersonal contact. Talk a bit about yourself and showcase some of your best work. Ideally what you need to do is form associations with people in your industry who are more powerful than you. Getting featured on Rock n Roll Bride lead to my business turning around and I was back on track getting the right clients for me.
At the time I didn’t know this but forming alliances with your peers is a sound business strategy and now I also believe it works the other way. If you believe in someone else’s talent who is newer than you that is also a good connection. If they have drive and ambition then they are only heading in a forward direction which is where you also want to be going. I used to know very few other photographers and now I know lots, and all of them slightly different in their experience, style and outlook. If I can’t shoot a wedding, I will always try to direct the couple to another photographer that I think they would like, and I even share a google calendar with some of them which I can check to see who’s free on a particular date. This of course comes back on me as well and I also receive some great referrals this way. But more than that, by connecting with lots of others doing the same thing as me but at differing levels, I get a bigger view of the industry in general.