Chasing your Target Market
March 6, 2012
I'm asked over and over again by wedding suppliers how they can target and book alternative wedding clients - i.e. the type of readers that my blog attracts. While saying 'stick an advert on my site' or 'get featured on my blog' might be easy answers, they're not necessarily the right ones, and simply paying a monthly fee to have your logo in front of those alternative eyes isn't enough. It's a good start mind you, but this action alone isn't going to see your inbox flooded with enquiries from my readers. The best piece of advice I could give would be to ask you to question yourself and at every turn ask yourself why. Why do you want to attract these types of clients in the first place? What is it about these kinds of people and their weddings that you like. Be specific. Only when you know the answer to these questions can you take it to the next step - the how.Read more...
