When we hear the phrase ‘boudoir shoot’, there have been enough bad ones gone before to throw up connotations in the mind of something tacky, pandering to the male gaze, and overly sexualised for the wrong reasons. Today’s editorial couldn’t leave this further behind with its strong female subject who isn’t looking for anyone’s approval or attention, fresh and contemporary greenery, and a bright palette of whites, greens and pinks. And if that entire sassy black underwear range isn’t in your online shopping basket by the time you’re done here, we need to have words.
Taking place at The Prettiest Pieces in Greensboro, North Carolina, this shoot aimed to show that bridal boudoir doesn’t have to be ‘all white and bright’, that it can be darker, moodier, and be just as beautiful. It’s all about rocking your individual style, no matter what that is, and proving wrong the assumptions that these things must look a certain way or they’re not ‘bridal’. Which is what we’re all about here, as you know!