The Art of Selling: A Guest Post by James Derbyshire of Julia Boggio Studios
February 24, 2012
Nearly 9 months ago Julia Boggio and I had a gorgeous little daughter. I thought that it might slow Julia down a little, but no. She still runs our business at 200 miles an hour. As you may know, Julia and I own one of the fastest growing baby and bridal vintage boudoir photography studios in the UK, Julia looking after the creative side of the business and me looking after the sales. I adore running the sales side of what we do, but admit it: sales is often seen as the scary or evil part of the business or, more often than not, something to avoid because “my clients won’t like being sold to”. Now, the reality of the world is if no one sold anything to anyone, most business wouldn’t exist for very long at all. I had a bit of a head start in sales. As a child I didn’t have pocket money; I had a commission plan. It was stuck to the fridge and re-negotiated on my birthday every year. It helped me understand quite early on that you get out of life what you put in. If I needed that extra boost of pocket money that month, then I had to contribute something quite significant to the household that would entitle me to some extra dosh. So now that I have my own daughter, is this something that I will do with her? Well, I suppose I shouldn’t be surprised, but the combination of mine and Julia’s genes has created a very feisty little girl indeed. I suspect that if I attempted to negotiate anything with her she’ll look at me like I’m a punter on Dragon’s Den and tell me “You don’t have what it takes, I’m out.” She has me running around in circles already so I thought I’d give you a few lessons in sales according to my 9-month-old daughter.Read more...