Why Big Companies Suck at Social Media & How You Can Avoid Doing the Same
January 17, 2012
Last week I had an email from my Dad asking how many followers on Twitter and 'likes' on Facebook I had. I told him (cos you know, he could have just taken 3 seconds to look himself!) but then asked why he wanted to know. Apparantly the company he works for - don't ask me what they do...it's something to do with software I think - want to increase their social media presence and therefore wanted a benchmark as to what some 'good follower numbers' would be. While flattered, I was confused at what relevance my social networking had to do with a massive multi-national corporation like this - one with hundreds of staff and turning over millions of £/$/€ a year. But then I realised that I shouldn't be so self deprecating and that in all reality, it's the small business that rock at using social media and the big boys that (I'm sorry but generally) suck at it.Read more...
