FORTY ISSUES? How on Earth did that happen? It’s wild to think back to when we published the first issue of the magazine (waaaaay back in January 2015!) and how much has changed since then. I can now to look at all those magazine stacked on my shelf and realise just how much content we’ve produced, just how many people have read a copy and just how many weddings have been influenced by it. Blows my damn mind!
I’ve been thinking a lot recently about what the wedding industry will look like when all this Covid crap is finally fully behind us. Will lots of people still choose to have smaller gatherings? Will elopements continue to be popular? Or will people go entirely the other way and want to have the biggest, most ostentatious party ever? This got me thinking about the Renaissance (a fervent period of European cultural, artistic, political and economic ‘rebirth’) following the Middle Ages (also known as the Dark Ages)… History tends to repeat itself, after all.
Now I don’t know about you but that all feels very familiar to recent times so that, alongside one of my favourite childhood movies, Labyrinth, inspired the theme of the issue and it’s cover shoot!
If you want a fairy tale wedding day style that’s got an edge of tradition but still feels unique and creative, then you are going to love it. I know I always say this but could this be my most favourite shoot ever!?
Although we’re starting the theme each issue with the shoots and articles (the next one being goth and OMG you are going to love it!), one thing which will remain as diverse, inclusive and eclectic as ever are the real wedding stories we publish.
It’s always been really important to me and my team that we share a wide range of wedding styles, themes and people in every single issue, and nothing about that is changing. Just you wait until you get a load of these beauties!
Something old, something new, something borrowed, something blue… Although we’re not usually ones for tradition, that old adage is something we were thinking a lot about as we put our new issue together – particularly the BLUE part.
The wedding blues are something we’re seeing a lot of our readers talk about at the moment. If you’re feeling totally exhausted about having to postpone YET ANOTHER TIME or if you’ve just got the classic post-wedding blues, then this issue is for you. And our cover shoot, created and submitted to us by The Good Florist, reflected the message of the issue perfectly.
However you’re feeling about wedding planning right now; whether you’ve decided to scale back and elope or you’re still holding out for the big wedding, my only hope is that Rock n Roll Bride magazine will continue to inspire you to do your day in your own unique way.
Issue 39 is now available for pre-order, and if you order your copy today it will be winging it’s way to you before it goes on general release on July 1st. You can subscribe via the PayPal buttons at the top and bottom of this post, or if you’d just like to order this one issue, you can do so here.
It shouldn’t be radical for a wedding magazine to showcase the fact it’s not just able-bodied people who get married. Even though real strides have been made towards inclusive sizing and more POC representation in recent years, disability is still often left out of the diversity debate.
For our May/June issue I wanted to create a beautiful editorial using two disabled models. Gemma, who’s on the cover, and Renee were such a dream to work with and I’m thrilled beyond belief to finally be sharing this issue, and this shoot, with the world!
Working with disabled models is actually something I’ve wanted to do for a very long time. Of course, we have published weddings where one, or both of the couple have a disability, and we’ve shared a bunch of articles with advice for planning a wedding with disabilities in mind, but creating our own editorial was proving tricky. Not least of all because we had to find the models.
That was until I discovered Zebedee Talent Management who have the most incredible selection of models with varying disabilities (wedding pros, you need to check them out for your styled shoots!)
When you’re disabled, planning a wedding can feel even more daunting than usual, especially when it comes to figuring out what to wear. With this dreamy editorial we wanted to give you some fun options that scream Rock n Roll Bride through and through. Sequin kimonos, Swarovski crystal boots, big princess dresses and iridescent inspired make-up… all these things can be yours, no matter what your body looks like.
Brighter days ARE coming and my God, are we ready for them! However you feel about the recent government announcements regarding weddings, it’s safe to say that things are finally moving in the right direction. The last year has been absolutely insane but with the vaccine roll out on track and the weather starting to get better, it finally feels like the end is in sight.
Another England-wide lockdown over the last two months meant that our usual fashion editorial had to be put on hold for this issue. Luckily for us, some friends of Rock n Roll Bride came through and sent us this incredible shoot. Shot in the Judaean Desert near Jerusalem, photographer Alon Gruber and stylist Karin Zimerman used pieces from Lee Kodo’s latest collection to create this dreamy yet rugged desert editorial. This shot was just PERFECT for the vibe I wanted to go for with this cover too, what a blessing! Guy Simon Tov also made this stunning video:
Whether you’re newly engaged or this is the second (or even third) version of your wedding that you’re planning, our brand-new issue is now coming at ya with all the information and inspiration you could possibly want. If you would like to order this single issue you can do so here, or subscribe by filling out the form at the top or bottom of this post. UK postage is free, and we ship worldwide! All orders are processed securely through PayPal (and if you don’t have a PayPal account you can just use the PayPal system to pay via credit or debit card).
So, what has this beauty of a new issue got in store then? Well… A little bit of this:
Print advertising used to be the go-to avenue for wedding industry advertising. Nowadays though, many companies might worry that ‘print is dead’ and that consumers are no longer engaging with magazines like they used to.
There’s little question that overall the number of readers of print media has declined, however Rock n Roll Bride magazine was specifically created after unprecedented demand from our online audience for a print edition! We launched with an audience already ready to buy which is why we’re bucking this trend.
Print ads have a larger impact on the consumer
Print ads are much more likely to stick with a reader. You generally have more space to create an impactful ad design than you do with an online banner ad, and people reading magazines are MUCH less distracted than those browsing online. They’re not simultaneously chatting to their friend on Facebook, browsing ASOS or scrolling through YouTube as they’re reading a magazine. The magazine has their full attention which means they’re much more likely to notice and pay attention to your advert.
It’s tangible, and therefore more trustworthy
The internet is flooded with fake advertisements that can lead you to getting a virus or signing up to a dodgy subscription website. Print advertising can’t do any of this, so people don’t view them as potential scams like they might do with some internet ads. Print advertising has been around forever and so people have no reason to mistrust it. There’s more of a barrier to entry for a company to advertise in magazines, over just being featured online, which creates an automatically higher level of trust between you and your potential customer. Being featured in a magazine also still conveys a certain level of professionalism. If you want to be respected, print is still one of the higher quality mediums.
I think it’s pretty safe to say that very few of us will be sad to see the back of the year 2020. For most of us it’s been painful, its been stressful and it’s been life changing. Things that we took for granted now feel like luxuries and things we assumed would be a given just, well, weren’t.
Wedding postponements, businesses closing, the ever-changing government guidelines – there’s been a lot to deal with in the wedding world particularly, and while it would be all too easy for me to regurgitate the clichés about love not being cancelled and us all being in this together, I think it is important to acknowledge that for many of us, this year has been one of the hardest of our entire lives.
I don’t know about you, but I’ve personally loved seeing how people have been adapting to this ‘new normal’ with their weddings (and wedding businesses) and in many ways this year has forced us to take it all back to what a wedding should actually be about. Getting married is not about spending an amount you really can’t really afford; it’s not about caring what other people think of your decisions and it’s not about having a guest list of 200 people.
Sure, a big wedding is absolutely awesome, and if you plan to have the large celebration later next year, more power to you. BUT if you were only doing those things because you thought you ‘should’, well, 2020 has been the perfect opportunity to do a complete 180.