Don’t Book a Wedding Photographer Who Does This

Inna Kostukovsky

October 18, 2016


If you’ve been reading Rock n Roll Bride for a while, you’ll know how important I think having a great wedding photographer is. You may also have seen how devastating it can be when it all goes wrong and the photos someone ends up with are either really terrible or, in some truly awful cases, never delivered at all.

This isn’t meant to scare you, but choosing your wedding photographer is a big decision. It also makes me so very sad when I see couples upset because they’re unhappy with their pictures. So today I wanted to give you some concrete guidelines of what to look out for, or more specifically want to avoid, when it comes to booking the person who will capture your day.

You shouldn’t book a wedding photographer who:

Advertises to-good-to-be-true discounts on Groupon 

As a general rule (that part is very important) most of the photographers I see advertising on places like Groupon, Craigslist etc are offering deals that, to me, seem way too good to be true. And this makes me question why they do it and how they can offer such cheap rates.

Let’s look at this this way – a wedding photographer with a decent skill level will not need to discount their rates so much to get bookings. The average cost of a wedding photographer in the UK (for a full day booking) is between £1200-£1800. Of course their are fluctuations due to experience and location to take into consideration, but if someone is advertising saying they’ll shoot your wedding for, say, £100, then clearly something is up. Either this isn’t their full time job, they’re brand new, or their skill level simply isn’t up to par. Its unlikely that they’re going to deliver the same quality of work and service as someone who costs ten times more.

Which leads me nicely onto my second point…


Is much cheaper than everyone else

Again, there are always rare exceptions to this rule, and everyone has to start somewhere, BUT there is always an element of risk when you book someone who’s newer and still building their portfolio. Yes, they might be an amazing photographer and just finding their feet by offering cheaper deals, but there is always going to more chance that they could make a mistake. It is also unlikely that they will give you the same level of service as someone with more experience.

Of course if you have a small budget and are comfortable with the risk, then by all means, book someone less expensive (it is not my place, or anyone else’s, to tell you what you should or should not spend on any element of your wedding) but always do so with your eyes open. Someone who’s charging much less will in most cases not be as ‘good’ or in-demand as someone who costs the national average or higher.

Undercuts the competition

I guess this one is related to the two points above as well, but its a massive red flag if a photographer will offer to undercut their competition in order to shoot your wedding. It usually means their desperate for your booking which should say a lot about how their business is going. Its also super uncool and a pretty shady way to run a business TBH.


Spams Facebook groups

As the admin of a very busy Facebook group this is the bane of my life right now! Trying to keep the Rock n Roll Bride group spam-free is almost a full time job. Again, if someone has to spam groups to get bookings then they clearly a) not very busy and b) don’t understand that that’s not the proper way to promote their business!

I probably get more mad about this than the average person because I have to deal with it on a daily basis, but seriously, don’t book someone who thinks this is an acceptable way to promote their business! A decent photographer will not only understand that this is wrong, but will also have a proper marketing strategy in place.

Can’t show you a full gallery

It’s important to ask your prospective wedding photographer if you can see the full gallery from a couple of weddings, not just the edited highlights. You should never base your decision just on what you see in their portfolio, or on their social media or blog. Pretty much anyone can get a few decent shots, but you need to see how the full wedding was delivered to know if these were just happy accidents or indicative of the rest of the photos.

Also, ask to see at some full galleries of weddings that are in a similar setting to yours. For example, if you’re planning an indoor winter wedding with low lighting, don’t just look at weddings shot outdoors in the middle of summer. The resulting photos will be very different!


Doesn’t show consistency in their work

As an editor, I see a LOT of full galleries of weddings (I actually require to see them for a feature) and to me, nothing shows an amateur photographer more than when their shooting or editing style is inconsistent.

An inconsistent shooting style can be hard to notice unless you look at a LOT of wedding photography like I do, but inconsistent editing is much easier to spot. By that I mean maybe one photo might be super bright and saturated, and then the next is muted and more vintage, followed by another that’s grainy with a lovely dose of spot colour (vomit!) The editing should look the same throughout the full set (with the exception of colour vs black & white).

Has no contract

Run a MILE if you’re photographer doesn’t offer you a contract so sign. It protects both you and them and is vital. When you do get a contract through, please read it thoroughly and don’t be afraid to ask them to further explain any points that you don’t understand.

I hope this post hasn’t come across as too ranty but it makes me so sad when bad wedding photography happens to good people! I hope you’ve found this useful and that it helps when you come to making the decision on who will capture one of the most important days of your life!

Further Reading:

Should I book a professional photographer or get a friend to do it for free?
Can we please stop booking cheap photographers and moaning about them ruining our weddings?
What your wedding photographer wishes you knew
Want great wedding photographs? Follow these simple tips
The price of wedding photography and how much should I expect to spend?
8 ways to get affordable but amazing wedding photos
Facebook live: Wedding photography