Category Archives: Business Bites

Business Bites: Do You Take a Break Over the Holidays?

diy cocktail stirrers

Photography: With Lovely

It’s that time of year where we all start wishing the time away and eagerly awaiting that glorious week between Christmas and New Year where we can all have a proper week off. Unless you work for yourself that is.

However long I’ve been blogging I always agonise over whether I should join the rest of humanity and step away from work completely, or if I should keep up my regular posting schedule. On the one hand it’s nice to lay down, watch crap tv and have nothing to do apart from pour another sherry. But on the flip side, if most of the western world are off work, the likelihood is that they’ll also be spending a lot of time online. After all there’s only so much family time you can take. Plus, Christmas is a time rife with proposals, surely wedding professionals in particular should be putting their very best content online during this time to capture the attention of the newly betrothed.

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Business Bites: Get Over It and Get It Done

theblogcademy lakshal perara

Late one night this week, as I was battling the jet lag and working way past 3am, I was simultaneously having an email conversation with Paul Jarvis: web designer, writer and all round awesome dude, If you haven’t obsessed over Paul’s work yet by the way, where have you been?

Anyway he sent me a copy of his latest book, Everything I Know, and while flipping through it I was met with an uneasy feeling of dread. It wasn’t dread knowing I had to read it (I promise!) it was an impending feeling that I’m not sure if I’ll ever match up. I haven’t said this publicly anywhere before but next year my grand plan is to write and publish a business book. ARGH.

I’ve been procrastinating on the whole thing for months because I’m shit scared. Scared that it’ll be rubbish, scared that people will point and say things like “What the hell does she know” and scared that I’ll tell you all about it and then never actually get it done.

Paul replied with possibly the best piece of advice I’d received all year, “Get over it and get it written” he said. And so that’s what I’m going to do.

So let’s all be honest with each other today. It is seriously scary to share your plans in public, especially if you’re not really sure if you have the ability to follow through, but let’s be brave and do it together. If I can share then you certainly can do. So tell me, what have you been procrastinating over recently? What do you need to get over and just get done?

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Business Bites: What Goal Would You Set Yourself If You Knew You Couldn’t Fail?

rocknrollbride beach janneke storm

Photography Credit: Janneke Storm

With my adventures down under soon drawing to a close, this week I’ve really started to think about my goals and plans for 2014. While, yes, it may be a little intimating to ponder a whole new set of tasks and things that need to be achieved, it is one of my favourite things to do. Someone in our Auckland workshop this week asked me why it was important to set yourself goals and commented that she was scared to do so in case she didn’t achieve them. I told her what I’m telling you now.

Goals are great because they not only set your head in the right space and give you something to aim for, by committing them to paper (whether publicly or privately) you are also much more likely to achieve them… and if you don’t, well that’s OK too, you have something to keep aiming for next time. Without goals we simply plod along aimlessly, having a concrete benchmark to hit is a massively powerful tool in our business arsenal.

As the latter part of the year creeps up on us, and if you haven’t already, I’d like to encourage you to set some 2014 goals for yourself and your business.

So tell me, what goal would you set yourself if you knew you couldn’t fail?

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Success is for the lucky

“In business or entrepreneurialism especially, more luck and serendipity is required than anything else. So the only way to reduce the probability of loss is to try experimenting with new ideas as often and as publicly as possible. This is the only common thread with successful entrepreneurs: they keep trying different ideas until one sticks”

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Business Bites: Perfect Hotels, Blogger Mansions and Snorkelling on the Great Barrier Reef!

the blogcademy down under janneke storm surfers paradise

So usually I open these Business Bites posts with some kind of work-related lesson that I’ve uncovered over the past seven days… but when you’re having so much fun exploring the Queensland coast there’s no time for nonsense like that!

After our surf lesson at Surfer’s Paradise we checked into our hotel for the night, QT Gold Coast. I’ll be doing a much longer post on this hotel chain at a later date because it was so damn amazing and you all need to know way more about it than I could fit into this short intro. After a blissful night’s sleep we hopped on a plane to Cairns and took the hour drive to our epic ‘blogger mansion’ (as we’ve dubbed it!) and from my Instagrams alone I’m sure you can tell that it’s pretty damn ridiculous.

And then it was time for pièce de résistance – snorkelling on the Great Barrier Reef! Gala and Shauna have been feeling a little poorly this week so they stayed back at the house, but our photographer Janneke and I weren’t gonna let that stop us. Finally, yesterday we went jungle surfing in the rainforest where we were zip-lined through the trees and we all even went upside-down!

PHEW! This week has been nothing short of incredible and I can’t thank Tourism Queensland enough for spoiling us much more than we’d ever deserve!

Our first Blogcademy class is taking place in Brisbane this weekend so it’s back to the daily grind… although when you’re in Australia talking about your favourite subject it’s really not that much of a drag at all…

the blogcademy queensland janneke storm

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Business Bites: Three Ways to Prepare for Time Away From Your Business

pink girl

I used to make so many excuses for not travelling. “Oh I like being at home”, “I’ve just got too much work to do” and “I hate airports” were my favourite justifications. And then The Blogcademy came crashing into my life avoiding travelling just was not an option!

Now, I literally can’t get enough. I love love love experiencing new places and meeting new people. I’m even starting to weirdly enjoy airports.

But let’s not forget that when you run your own business it’s much harder to take off and leave it all behind. If there is no-one else that can do what you do, or can hold the fort while you’re away just how do you physically tear yourself back from your desk without worrying that your livelihood is going to come crashing down in your absence?

Well, in preparation for this latest jaunt I’ve learnt three very valuable lessons.

1) There’s no way around it, you need to work your butt off to get as much done before you go as possible. For me that’s meant long days and even longer nights writing and scheduling blog content and letting people know that I’m going to be harder to get in touch with for a few weeks.

2) You have to realise – and be OK with the fact – that when you run your own business you really can’t ever take a proper and complete break. I’ve bought myself a new laptop and I fully intend to keep up to date with as much work as possible while I’m down under (coming back to 1000 emails sucks balls. Believe me, I’ve done it).

3) Ask for help. I’ve enlisted some amazing guest contributors to send me a couple of articles for the blog which have massively taken the pressure off having to produce so much advance content myself.

If you haven’t travelled for a while I can’t encourage you enough to just do it. It’s now one of my favourite things to do and I can’t believe I put it off for so long! As long as you’re willing to put the effort into to being prepared in advance, it really doesn’t have to be that stressful.

LET’S ALL GO AND EXPLORE THE WORLD!

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“The biggest branding mistake companies and organizations make is using an acronym or abbreviation for their company name. Acronyms can be convenient for internal use in your office, but they should never be used in public communications, including social media.”

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Business Bites: Ideas are Pointless

quick slacking

Can I let you in on a secret? Ideas are pointless. How many people do you know that have ‘brilliant new ideas’ all the time but never actually do anything with them? How many people have you heard say “Well, if I did that, I’d do it sooo much better”? How many Pinterest boards do we see full of amazing recipe ideas people will never cook or home décor ideas they’ll never implement?

If you’ve been sitting on an idea for a while, today I’d like to encourage you to actually do something about it. Maybe you just need to start some research, or send a few emails. Remember the first few steps are often the hardest. If you don’t, well that’s fine, but maybe it wasn’t such a brilliant idea after all.

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Science reveals what really increases Twitter followers

“Expressing negative sentiments in tweets is the second most harmful factor to growing a Twitter audience. This might be because Twitter is a medium dominated by very weak social ties, and negative sentiment from strangers may be unpleasant or uncomfortable for a potential new follower to see.” – Researchers from the Georgia Institute of Technology

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