Business Bites: What Goal Would You Set Yourself If You Knew You Couldn’t Fail?

rocknrollbride beach janneke storm

Photography Credit: Janneke Storm

With my adventures down under soon drawing to a close, this week I’ve really started to think about my goals and plans for 2014. While, yes, it may be a little intimating to ponder a whole new set of tasks and things that need to be achieved, it is one of my favourite things to do. Someone in our Auckland workshop this week asked me why it was important to set yourself goals and commented that she was scared to do so in case she didn’t achieve them. I told her what I’m telling you now.

Goals are great because they not only set your head in the right space and give you something to aim for, by committing them to paper (whether publicly or privately) you are also much more likely to achieve them… and if you don’t, well that’s OK too, you have something to keep aiming for next time. Without goals we simply plod along aimlessly, having a concrete benchmark to hit is a massively powerful tool in our business arsenal.

As the latter part of the year creeps up on us, and if you haven’t already, I’d like to encourage you to set some 2014 goals for yourself and your business.

So tell me, what goal would you set yourself if you knew you couldn’t fail?

Why creative people sometimes make no sense
What you fail is more important than if you fail
Does my business idea have potential?
Success is for the lucky

“In business or entrepreneurialism especially, more luck and serendipity is required than anything else. So the only way to reduce the probability of loss is to try experimenting with new ideas as often and as publicly as possible. This is the only common thread with successful entrepreneurs: they keep trying different ideas until one sticks”

3 ways to get more eyeballs on your blog
♥ Being afraid is good for you
Is your about page living up to its purpose?
♥ Web design tips for non web designers
♥ The best Twitter convo I’ve ever seen. If you’re a big corporation, this is how to do social media RIGHT

Have a fantastic weekend guys!


  1. The corporate social media link is THE best thing I have ever read! I now might go and follow them all in hope that it is a permanent voice they all use. Amazing!

    In addition to my love of the tesco mobile social team you are spot on about goals and I will definitely set myself some for the new year. I have been feeling a little flat recently and I’m sure it is because I do not have a clear target of where I want to go. Thanks as always Kat

  2. Kat this has got be my most favourite blog post to date! I am setting my 2014 goals at the minute (as in right now today – the timing is uncanny) and I’ve had an idea for about a year that I’m finally getting off the ground, it scares the hell out of me and folks have kinda looked at me like I might be a bit insane, but I really believe in it so I’m doing it – flying into the full face of fear, possible failure but I’m launching it publicly, talking out loud about it creatively and sometimes sounding like it makes no sense but it does, folks just have to take it in…, LOVE, LOVE all the links, so helpful and has really reinforced what I’m doing is the right thing. Thank you xxx

  3. Wow it’s weird to think how quickly 2013 flew by! Thanks for sharing all these links, your greenroom posts always get me excited to get more organized with my thoughts/ideas ^.^


Your email address will not be published. Required fields are marked *