I’ve been in love with The Roost for years. I’ve featured many super cool weddings that have been held there, but I was yet to have the pleasure to actually visit it myself. Every time I’d get submitted an event in the former Victorian pub in Dalston, I’d pore over the photos, eagerly eyeing up the gorgeous furniture, the quirky décor and the eclectic mix of art work and props that are littered around the space,
I was desperate to find an excuse to go there, so when my Blogcademy babes and I came up with the idea of hosting a party in London, The Roost was first on my list of places to contact.
I mean, look at this place…
My dress was from Warehouse by the way, Shauna’s is ASOS and Gala got hers on sale in Miss Selfridge!
As you can see from the video by Costa Sister Productions the venue certainly didn’t disappoint. It was just as beautiful in real life as it looked online.
Party time, excellent!
When you put sixty bloggers in a room, magical things start to happen. Everyone is super nervous at first, but once the cocktails start flowing, and the sparkly ears come out (they are one hell of an ice breaker!) people begin to chit chat and you can see brand new friendships being formed before your very eyes!
Sooner or later everyone’s fighting to get in the photo booth together! Our hella sparkly booth was provided by the babing Emily of Fishee Designs. Emily came to one of our very first classes in London and it’s been amazing to see how far her business has come since then.
In July, my fellow Blogcademy headmistresses and I embarked on one of our most ambitious trips to date: three weeks, three countries, four classes and about 18 hours spent in airports!
From London to Berlin to Amsterdam and back again, we hardly had any time to catch our breath. But it was an incredible ride, and I’m so excited to share the behind the scenes sneaks of the workshops with you today.
Our first stop was London, where we kicked off with two sold out classes. Hosted in our favourite venue, Curtain Road Studios (is it bad to have favourites?! Oh well!), we had the place decked out with giant paper flowers, fans and banners supplied by Strange Case Collective. They are a 3D design studio based up in Liverpool.
We also were joined by the supremely talented Charlotte Thompson, who sat at the back, live sketching our teachings and creating these gorgeous pieces of art! It was so amazing to see her work, and the results have left us with a really unique and fun reminder of the class. The portrait she did of me is now proudly hanging on my office wall. I love it so much!
While we were together in Europe last month, Gala, Shauna and I decided to film some brand new modules for The Blogcademy Home School. We now have four new modules available for your viewing pleasure; How to Build Your Audience, Setting Your Rates, Still Life 101 and Dealing with Negativity Online.
Each video comes with a downloadable overview, listing everything that’s covered in the lesson, and two activity worksheets to help you apply the teachings to your own blog or business.
Exactly how to built an audience for your blog is something we get asked about at every single in-person workshop. So we though it was only right that we put together a module on this very hot topic! There are so many things you can do to engage readers and make sure your content is reaching the right people, and in this video, you’ll learn all about the techniques that we used when we started our blogs. In fact, we still implement most of them every single day!
Knowing what to charge for your services can be tricky at the best of times, which is why Shauna and I sat down to talk through exactly how to set your rates. We cover this topic from the perspective of both a blogger figuring out how much to charge for sponsored posts, advertising or collaborations, and as a creative using your blog to sell your services.
Shauna is the master of taking the perfect still life photo. In this module she lets you in on all her secrets to nailing that perfect composition every time. Whether you’re a professional photographer wanting to know how to style those crucial detail photos better, or you simply want to take more beautiful Instagrams, this video is for you!
Another thing that we always get asked about is how to deal with negativity, trolls and ‘haters’. We think it’s really sad that the possibility of getting nasty comments or feedback stops a lot of people from sharing their true selves online, which is why we wanted to confront this head on! The three of us openly discuss some of the experiences we’ve had, how we deal with it and share some strategies for you to do the same!
There’s so much I love about teaching The Blogcademy; meeting so many inspiring babes, travelling the world, talking about my favourite subject and getting paid for it… it’s a pretty sweet gig.
Now something you may or may not know about me is that I am frightfully organised – when it comes to my work at least! Gala and Shauna actually nicknamed me “The Secretary” because I’m the one who does all the email, speadsheets and admin for the business. I also organise all the photographers, venues and sponsors. It might sound like a sucky job but that’s seriously my idea of a good time!
As well as furious bongo playing of course
Seeing my organisational skills pay off is so immensely satisfying, and no more so when we arrive at the class and finally get to rummage through the goodie bags. Eye balling the treats that our sponsors have sent for our lucky attendees is a super fun way to pass the time (it’s even better when they send a few extras so we can nick some too!)
Canada was no different, and our contributors really stepped it up for both our Vancouver and Calgary classes. In their custom, branded city tote bags those lucky, lucky Canucks all got to go home with:
♥ Friendship bracelets from Abacus Row ♥ How to take the best selfie book from LA blogcadette Sarah Sloboda ♥ Gorgeous hand drawn cards from Purple and Blue Design Studio ♥ Awesome colour dipped pencils and felt notebooks from Moxie Makery ♥ Cute knitted cacti from Cacti You Can Cuddle ♥ Gorgeous organic cosmetics from San Francisco blogcadette Aquacures ♥ Beautiful jewellery from Eclectic Eccentricity, Aroha Silhouettes and Wwillthebeast! ♥ And a pair of the now infamous glittery ears from Crown & Glory! ♥
On Thursday 24th July I’m hosting a networking party for those that hate networking parties. My fellow Blogcademy headmistresses and 75 eager blogger babes will be swapping business cards, making friends, sipping cocktails, nibbling on macaroons and dominating the photo booth all night long! Gala, Shauna and I will also be doing a live Q&A session where we’ll answer as many blogging and business questions as we can live on stage. Finally, you’ll leave at the end of the night with an army of new blogging BFFs and a bulging goodie bag full of treats!
Now what could be better that that?!
The mixer is being held at the glorious The Roost in Dalston, London and goes from 6.30 – 9.30pm. This event is only open to those over 18. Tickets to this one-time extravaganza are priced at $100 (around £60) but today I’m giving you the chance to win a pair of tickets for you and a friend!
My least favourite part of school was any kind of public speaking. I’d do anything I could possibly think of to avoid it. So no one is more surprised than me that talking to a room of people full of people is now my idea of a damn good time. It makes it a whole lot easier when I’m taking about the subject I love the most though: blogging!
At The Blogcademy we teach our attendees everything (and I mean everything!) we know about social media, branding, creating amazing content, writing a killer about page, networking and so much more! If you run a blog or a business, as a side project, a hobby or as your full time gig, then this workshop is for you.
In the next few months The Blogcademy will be jetting off to the following locations – and I want to see YOU there! I’m particularly excited about our first mainland Europe classes. I can’t wait to explore Berlin and Amsterdam!
LONDON July 19-20 & 22-23
Less than five tickets remaining
BERLIN July 26-27
AMSTERDAM August 2-3
NEW YORK CITY September 27-28
Less than five tickets remaining
WASHINGTON DC October 4-5
SYDNEY November 29-30
Less than five tickets remaining
MELBOURNE December 3-4
AUCKLAND December 6-7
Tickets cost $750US. For more information and to book your spot, simply head on over to our website.
If the investment of the two-day workshop is a little too much right now but you still want to get your questions answered then you have to check out our mixer events! The first of which is hitting The Roost in London on July 24th.