In some ways I’m a terrible wedding blogger. I am ‘real wedding’ obsessed and I love to see the ins & outs of people’s actual weddings or read about their experiences, but in terms of what’s going on in the ‘industry’ I usually couldn’t give a toss. It’s also extremely rare that I ever get excited by anything to do with bridal fashion and I try to avoid fashion shows at all costs…sorry but they’re usually such a yawnfest. However when it matters, when someone actually does something new or exciting I do then get really passionate, chomping at the bit to feature it as soon as possible – often with a lot of extra exclamation points!
Laura & Emma of Fur Coat No Knickers have been long term friends of the blog. They loaned me dresses when no one knew who the hell I was and they always have Cava on the go when I pop into their central London boutique. We’re clearly a match made in heaven. So when they told me about their idea to create their own line of wedding dresses, inspired by their most popular genuine vintage styles but with the fuller figure in mind, I literally whooped with joy.
Introducing, Flaunt It…
The collection is made up of five dresses, each designed with original vintage styles in mind. Laura & Emma have taken their combined experience of over 20 years in costume design (working on productions like the Lion King, Shakespeare at the Royal Shakespeare Company and shows at the National Theatre) and 5 years of owning their own vintage wedding dress shop and created this one of a kind and truly exciting capsule collection.
They say, “We love our vintage dresses. But the one problem with them is not being able to fit the more curvy figure. Vintage dresses are, by their nature, on the small side. Although we do search and search for more realistic sizes, there have been occasions where we just can’t help. We hated that. So we set about designing a new collection, that would be every bit as beautiful as all the dresses in our shop, but available up to a size 22. And that collection is called Flaunt It.”
“We based our designs on vintage dresses we have found and loved over the years, with shapes that are very flattering. Then we set out to find fabric that, when hanging in our shop next to the original dresses, didn’t stand out as being too modern. And with a mix of carefully chosen, beautiful lace, tulle and silk organza, we managed to achieve just that. We also wanted our customers to be able to customise the dresses, by taking away sleeves, adding different fullnesses of petticoats, coloured binding, sashes and headpieces and by tweaking the fit to the individual. Just like we do with the vintage dresses.”
“We did this shoot in our own shop and called up some of our past brides to model for us! We wanted to show how amazing these dresses look on real girls and not on models.”