Before we begin, let me give it to you straight. Starting your own business is bloody hard. So hard in fact that most of you reading this will quit before you’ve really began. A slightly harsh way to start an article about success you might think, but that’s really the whole point. Remember, if it was easily attainable, everyone would be accomplishing it. If I told you it was going to be an easy ride, I’d be doing you much more of a disservice.
Running a successful business is not easy. Working for someone else is easy. Letting someone else make all the difficult decisions is easy. Working an eight hour day and taking home a regular pay check is easy. Running your own business is as far from easy as it can possibly get.
When you decide to strike out on your own you will be inundated with people ‘helpfully’ offering you their advice and opinions. They’ll tell you that you’re mad to want to quit your job, and that leaving behind the security of a regular income is crazy… and in many ways they are completely right.
If I’ve kept you this far then hopefully you’re now thinking “Screw that! I’d rather work twice as hard so I can live a life and create something I really want – whatever the cost” and if that’s the case, then congratulations my friend, you may just have a shot.
Yet passion and determination are only one piece of the pie. You first have to have a damn good idea and then the drive, ambition and forward planning to actually make it happen.
For some people, coming up with their business idea is easy. They have a lightbulb moment or a brainwave when they least expect it. But for the rest of us it can take years to uncover exactly what it is we really want to do. So just how do you know if your latest business idea is a ‘good’ one or not?
Of course no-one can give you a definitive answer to this biggest of questions but there are a few things you can do when trying to figure this out for yourself. Firstly you need to obsessively research your chosen field and profession. You need to devour books, blogs, workshops and training courses. You need to take in as much information as possible and then you need to work your butt off practising over and over and over again.
If this sounds like a lot of work then you may not have uncovered your brilliant business idea just yet. However if this is something you’ve already done or you can’t wait to get stuck into then you might just be on the right path.
If you’re not obsessed with your chosen idea then drop it and move on. You have to really love what you do, and be willing to do it for free (or at least very little money) for a significant amount of time before you really make any traction or even a sniff of profit. If you’re not willing to work for free then you’ll likely give up before you’ve even really got started. If you don’t completely love what you plan to do then working for a regular pay check is always going to be an easier route to take.