The holy grail for most bloggers is writing content that gets shared organically to the point of going viral. While many people before me have shared tips and tricks about making this happen such as stuffing an article with keywords, submitting it to various social platforms and content aggregators, and posting about it on forums, there really is just one thing you need to do – write content that resonates with people.
Easier said than done you might think, and you’d be right, but here are a few crucial questions you can ask yourself before you publish anything. Doing so will help you create something that your readers will want to share with others.
1. Who do you want to read it?
You need to know exactly who you’re writing your post for so you can use language and cover topics that will appeal to them. Your ideal reader is not everybody. If you’re in the wedding industry your ideal reader is not even ‘people getting married’. It is much more specific than that.
My ideal reader for Rock n Roll Bride is female and between the ages of 24 and 30. She’s planning an alternative, budget friendly wedding in the next 12 months. When it comes to formulating my content, I think about what this very specific person might like to read. There are always people on the fringes, of course, but by targeting this person precisely I am able to write in a much more cohesive way and easily second-guess what their reaction to it might be.
2. How can you help them?
Often it is the things that you think are really obvious that turn out to be the most popular. My Want Great Wedding Photographs? blog post is a great example of this.
Another of my posts that was widely shared was 50 Pieces of Advice for a Happy Marriage. I know my ideal reader is a girl planning a wedding, and so the likelihood is she’ll also be thinking about marriage too. What bride-to-be wouldn’t want to read 50 simple tips that she can easily implement to make sure her marriage is a happy one? This article was doubly successful because it also was an attractive read to those on the fringes that are already married.
3. What personal stories or insights can you share?
Putting your personal spin onto a story will create a much stronger message that one that’s just completely factual. If people enjoy reading your blog the likelihood is that they do so because they like your voice and want to hear your opinion.