Category Archives: Events

Working with a Copywriter

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With the next round of workshops just round the corner Gala, Shauna and I decided that a revamp was in order. We’re literally never satisfied and are always thinking of things that can be tweaked, improved or built upon with brand Blogcademy.

The original overview we had on the site, while good, lacked some… oomph. We were struggling to put the real essence of the workshop into words and needed help. The three of all are all pretty good writers but it can be really difficult to look at something objectively, especially if you’ve put so much love and effort into it already. So we called upon copywriter Ash of The Middle Finger Project.

When we got the rework back we were blown away. It had so much power, pizazz and …yeah… oomph! It covers all those things we were trying to say ourselves but couldn’t, and totally encapsulates what The Blogcademy is all about.

I can’t recommend working with a copywriter, and Ash in particular, enough. If you’re struggling to put your ideas into words, you’re cringing over writing your about page, or you need some fresh eyes to look over your website copy, they are invaluable. I’m so proud of this rework. It’s got me all fired up and I can’t wait to do the next workshop in New York this weekend!

Of course I figured you might be interested so the result is pasted below. I’d love to hear from you guys on this one too. Have you ever worked with a copywriter? What results did you see?

INTRO

Calling all aspiring blog queens and small business owners. The heartfully headstrong, the radically rambunctious. The devilishly demure. The loud ones, the quiet ones, the sweet ones and the vixens. And every single up-and-coming BLOGGING BABE IN BETWEEN.

Whether you’ve been blogging for forever, or just getting started… THIS IS THE BLOGCADEMY.

Because blogging is no joke, and it’s time to take yours to the next level. It’s where three A-list bloggers, thirty A-list students, and the magic of in-person collaboration combine.

Enough fooling around.

It’s time to make a living with your blog.

And we’re coming to your city… TO SHOW YOU EXACTLY HOW.

THE LOWDOWN

Contrary to popular belief, blogs aren’t just online diaries for stylish mavens in six inch heels; they’re an essential tool for anyone who owns a business, wants a business, or wants to do business… Period.

Bloggers are the ultimate “it” girls: They sit front row at fashion week, they launch magazines to wild acclaim, and they are able to make a living in a way that leaves the 9-5 crowd for dead.

There’s just one little thing…

It takes strategy. Insight. Technique. And talent.

Because you might be the best at what you do, but if you aren’t the best at blogging about it… You don’t exist.

And that’s precisely why we’ve created The Blogcademy: to help every single hard-working wonder-woman get the recognition she wants — and the lifestyle she DESERVES. We’ve only got one go around at this thing called life. We might as well give it EVERYTHING WE’VE GOT — turquoise sequins and 80’s dance-offs very much included.

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The Blogcademy: Live From New York!

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After the runaway success of the livestream from Portland, my fellow Blogcademy headmistresses and I decided it was high time to do another one. So, on Monday 24th June at 10 am PST / 1pm EST / 6pm GMT we’ll be broadcasting live from The Blogcademy’s NYC HQ!

We will be talking about the lessons we’ve personally learned from teaching The Blogcademy, and engaging in some lively debate about current changes we’re making to our own blogs. After that, it’s over to you and we’ll be taking your questions. To make sure we see yours, be sure to submit them in advance, because it’s easy to miss them when they’re asked live (and we’d hate to miss the one that’s really been plaguing you…!)

If you are unable to attend a workshop in person (sad face) or you’re still not quite sure if the class is for you, then this is the perfect event for you to get a little taster of what this crazy Blogcademy thing is all about.

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Where is the Turquoise Tornado™ Going Now?

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Goodness, what a rollercoaster The Blogcademy has been already, and today we’re about to take another upside-down corkscrew followed by a loop the loop because we’re adding even more dates to our 2013 world tour! Your headmistresses are nothing if not diligent, and when we announced the full wack of dates back in March, there were some outcries that we weren’t going down to any of the Southern US states… Well, your wish is our command and so we’ve added an Austin date in August. BRING. IT. ON.

But that’s not all. The Melbourne class sold out so damn speedily, that we’ve decided to add a second date on our way home from Australia. It means we’re pretty much going to be away from home for a whole month (!) but hey, we love ya and we know you’re gonna make it worth our while! Our poor suffering husbands will just have to hold the fort at our respective homes a little while longer I guess…

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So the 2013 world tour now looks as follows, click the relevant link below if you’d like to book a space on any of these classes.

New York (limited spaces remaining!)
June 22nd & 23rd
Patina

Minneapolis (limited spaces remaining!)
June 29th & 30th
Public Functionary

Austin
August 17th & 18th
VUKA

London
September 7th & 8th
Curtain Road Studios

Brisbane (limited spaces remaining!)
Proudly presented by Tourism & Events Queensland!
November 2nd & 3rd
Bleeding Heart Gallery

Melbourne (SOLD OUT)
November 6th & 7th
Lightdrop Studios

Auckland
November 9th & 10th
Generator

Melbourne (second date added!)
November 14th & 15th
Lightdrop Studios

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Spending my Birthday at the Los Angeles Blogcademy

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After a blissful few days in Portland, it was time to hit the road and fly down to Los Angeles for the next stop on The Blogcademy world tour. I’m not gonna lie, I’ve visited LA once before and didn’t really fall in love with it, but I was looking forward to experiencing it with my girls and seeing if my mind could be changed. I mean obviously the weather made it much more bearable, it was a scorching 25 degrees a lot of the time which was rather blissful, especially when hearing that it was snowing heavily at home!

The thing that drives me crazy about LA is all the damn driving. The city is so spread out that if you’re car-less (as we were) and in the wrong neighbourhood you’re a bit screwed. Luckily we discovered an amazing ride sharing service call Lyft and we stayed in a loft just in the heart of Hollywood, right in the middle of the action. Although it was noisy at the weekends, it was the perfect location for us as it was just a short car ride to our workshop space, McCaddenSpace Studio.

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Unlike a lot of LA, there were also plenty of things to do in our neighbourhood that were walking distance. Gala & I quickly became obsessed with the juice bar that turned me into a green juice addict and all three of us agreed that Tender Greens needs to move to our respective cities, like, now. There was a Frog frozen yoghurt stop (yes, the same chain as Snog here in the UK!) and an Urban Outfitters where we stocked up on all our rainbow film!

The workshop fell on my birthday weekend and I was excited to spend it with some many inspiring babes. They spoilt me with unicorns, flowers and yummy cakes!

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Keep Portland Weird: The Blogcademy Recap

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After a solo long haul flight, an epic Q&A livestream and a whistle stop tour around Portland’s least reputable establishments, I barely had time to catch my breath and it was time for the next leg of The Blogcademy World Tour. Portland is a weird little town, but one I felt an instant affinity with. I loved all the independent stores selling all manner of crazy creations, and the candy-coloured houses and walls obviously made my little heart sing!

Over Easter weekend Gala, Shauna and I descended on The Ace Hotel, in the downtown area of the city. With our photography BFFs and Auntie Nubs (Shauna’s Aunt and our trusty assistant for the weekend) in tow, we were ready to meet a new crop of Blogcadettes and to teach up a storm.

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I’m always nervous before a workshop, but as usual the babes that attended were nothing but sweet, inspiring and amazing. Within minutes of meeting them all my wobbles subsided and we were laughing, getting to know all about each other and quickly becoming instant best friends. We were blessed with students who had travelled far and wide to attend, but extra special props must go to our scholarship winner, Jessica, who came all the way from Arkensas on her own. She’d never even been on an areoplane before and she came all that way – what a babe!

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I love this photo because it totally looks like I’m thinking “damn I hate these bitches!” but really, that’s just my “I’m literally the best dancer ever” face!

Of course The Blogcademy would never be possible without our amazing sponsors. Let’s give them some LOVE shall we?

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