Tag Archives: Magazine

Your Magazine Has Been Dispatched

Your magazine has been dispatched

Did you know we create a bi-monthly magazine? Of course you did, because between you all you bought 1,000 copies through our website within two days of its official release date. Sure, we had pre-orders up for a while before hand but we didn’t expect to sell even half of that over the next two months! And while this is undoubtedly great news it came with some real challenges and forced us to scale up our logistics on short notice. Here’s how we did it.

From 2011 to 2014 we were self-publishing, self-distributing an annually produced magazine. It was a labour of love, spawned from a weird idea, which furnished us with far more praise than we ever expected. The business model was pretty basic: We would print 1,000 copies per issue and they would gradually sell over a 12-month period until they were all gone. Two or three times a week I would take a trip to our local Post Office to send out the orders. The counter staff there got to know me well, they knew what I was sending and between us the process became relatively efficient for its scale.

But regardless, there were times when that arrangement would prove problematic. For instance, with every new release we would have a flood of orders. The 2013 release saw us receive 198 orders on launch day alone. When I walked into the Post Office that day the manager looked understandably distraught. He put a staff member on my delivery and asked me to come back a few hours later to pay the… *ahem* sizable bill.

This all changed in January, when we started working with a 3rd party publisher. Along with getting our magazine in high-street stores like WHSmiths, their distributors would hold all the stock and take responsibility for shipping out the online orders – no longer would our dining table be a small-scale warehouse for packing and shipping magazines! Unfortunately, the appeal of leaving it to somebody else soon wore off as customer satisfaction hit an all-time low. Every week we were dealing with customers’ who were waiting for their orders to arrive. And it’s not as if there were thousands and thousands of magazines to ship, we were only taking in the order of a few hundred online sales per issue at the time. Yet in our four year magazine-selling-history we had never had so many customer service problems as we did during the first half of 2015.

So what was going wrong? There were two main problems, first was the sheer number of people involved in shipping the product. It had gone from one (i.e. me) to a dozen, spread through three different companies. Any customer queries had to propegate through the entire chain before the buyer had so much as a response, let alone a resolution, to their questions. The second problem was economics, it was only cost effective for the distributor to send out our customers’ orders once a fortnight which meant some people had to wait nearly two weeks after making payment before their magazine even left the warehouse! It doesn’t matter what size your business is, this just isn’t good enough in 2015.


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Be Seen By Thousands of Potential Clients for just £50!

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Rock n Roll Bride magazine is an unstoppable force. Every single day I receive comments and emails from brides and grooms that are thrilled that it exists. There is no other wedding magazine that caters to couples wanting to plan a wedding that’s a bit left field: From extravagant Alice in Wonderland weddings to quirky pub parties, from budget backyard shindigs to achingly cool elopements, and from gothic wonders to collaborative DIY celebrations! I am extremely proud that Rock n Roll Bride shows such diversity.

One of the things I am most passionate about, besides showcasing beautiful, achievable and unique wedding content, it being able to use the magazine to support small or indie businesses. The Etsy sellers, the part timers, the babes working their butts off from their back bedrooms (I’m with you on that one!) Unlike other wedding magazines with fancy offices and massive overheads, our team is small meaning our costs are (comparatively) low. It is really important to me that we can offer ad options that the businesses my readers really want to know about can actually afford.

It’s all very well and good having the most amazing business idea ever, but if no-one knows about it, it might as well not exist. So if you make something awesome, or offer a killer service that you want brides and grooms to know about, then Rock n Roll Bride magazine is the place for you to be featured.

This is your opportunity to find the kind of kick ass clients you’ve always dreamed about.

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Rock n Roll Bride Magazine Issue 4 On Sale Today!


I’ve been like a kid at Christmas, desperate to rip open her toys for weeks but finally – finally – the day has come. Issue 4 of Rock n Roll Bride magazine hits UK newsstands TODAY. Cue the fireworks!

So, who wants a sneak peek inside this eagerly anticipated issue? As you can see the whole magazine has been completely redesigned to reflect our new branding including a new masthead and a colour palette of deeper pinks and gold accents.

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And oh yes, this issue does have a unicorn and skull wedding inside!! No big deal…

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New Look, New Adventures

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Oh the excitement! There has been a lot going on behind the scenes at Rock n Roll Bride HQ over the past few months. Not only have we taken the magazine back completely in-house, but we’ve secretly been squirreling away to re-brand too! Its been a non-stop party of design, logistics and approximately sixty squillion emails coming and going each day.

If you have your own business, nothing feels better than a re-brand. We’d been rocking the old look for more than five years, so it felt like the perfect time have a little facelift. The business has changed so much since the old design was rolled out so it felt only right to reflect our new developments with a more grown up appearance.

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I worked with my babe Shauna of We Are Branch (the best designer and friend I could ever ask for – FACT) and to say I’m thrilled would be the understatement of the year. The new design is much more editorial, feminine and modern. I LOVE IT SO MUCH, especially the new blog header. Isn’t it sooo pretty!?

The layout of the website was still working well for us so the functionality is still mostly the same. Apart from the logo, the only other major change is that we’ve relocated the main navigation to the very top of the page. On mobile devices we now have a five simple icons pinned to the top of the screen which you can use to move between the main sections of the site.

You can still find the content where it always was, the most popular articles at the bottom of the page and the ‘rockstar vendors’* (aka wedding suppliers that I think are rad) listed down the right hand side. From the front page you can also still click through to see the full gallery of images for each featured wedding. Easy!


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Want to Write for Rock n Roll Bride Magazine? Here’s How!


Rock n Roll Bride blog and magazine relies heavily on the awesome submissions I receive for real weddings, photo shoots, vendor profiles and freelance articles. Without them I wouldn’t have enough content to keep updating as often as I do!

I have written about how to submit your wedding or a photo shoot on numerous occasions (you can read them here, here and here!) so today I want to talk specifically about freelance article contributions for the magazine.

Have you ever dreamt of seeing something you’ve penned in print? Well this could be your chance! Obviously I’m writing from my own experiences as an editor here, but I think my tips could very easily be applied to any blog or magazine that you might want to pitch to.

Be memorable

Most of the freelance articles I publish are actually written by people I’m already friends with. That’s not to say you have to be my mate to write for me, but if I don’t know you, I’m probably never going to think of you when I need a freelancer!

When we first announced the magazine I was literally flooded with emails from people wanting to write or create DIY projects for us. It was lovely and very flattering, but do I remember anything specific about any of them? Nope…not a sausage.

Charm goes a long way. If you seem upbeat, friendly and enthusiastic then you’re more likely to get ahead of someone who’s email reads like a generic CV. Ask yourself, what can you specifically bring to the magazine? What makes you different? Why should I call on you over someone else? What is your speciality and what do you know that no-one else does!? You don’t have to be an expert on something to research and write about it, but it helps!

Check and double check your spelling and punctuation

Seriously! I’m no grammar Nazi and we’re all guilty of the odd spelling error slipping through now and again, but if you’re gunning for a writing gig, please make sure you demonstrate in your email that you know how to string a sentence together! Think of your initial email as your first audition. You need to make a solid first impression and no editor is going to want to hire someone whose writing is all over the place.

Be concise and friendly (but not over-familiar)

There’s a lot to be said for being a bit charismatic when you send that initial email, but don’t be creepy! It might just be me, but I cringe to high heaven when someone I don’t know calls me “babe” or “hun” or “love”. That fine line between professional and personal is the sweet spot when it comes to getting on an editor’s good side!

Also, don’t fan-girl. It’s lovely to be told something you do is awesome, but don’t make it uncomfortable. Demonstrate that you know and love the magazine, drop in some references to things I’ve spoken about online, but don’t expect to be going out to dinner, holding hands and braiding my hair by the end of the night. Always remain professional, you’re not trying to make a new best friend here!

Have an idea

Most of the time, coming up with a unique idea for a magazine article is the hardest part. Once I have that, in all honestly, I can pull something together relatively quickly myself. So instead of just vaguely offering yourself up as someone that can write (join the queue!) get ahead of the competition by actually having a killer idea to pitch. Better still, write it in advance and then submit it. Editors LOVE getting articles that are relevant and ready to go because it saves us a job!


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Want Your Wedding Business Seen By The Most Awesome Brides & Grooms EVER!?


Er, of course you do! You may have read last week that I announced my stupidly exciting new venture, and today I wanted to tell you how you can get involved as a wedding supplier!

It’s all very well and good having the most amazing business idea ever, but if no-one knows about it, it might as well not exist. So if you make something awesome, or offer a killer service that you want brides and grooms to know about, then Rock n Roll Bride Magazine is the place for you!

This is your opportunity to place your product or service in front of the eyeballs of thousands of alternative wedding loving brides and grooms. Brides and grooms that are desperately and very actively searching for wedding suppliers just like you. Reading my magazine are the customers that you’ve always dreamed about having. So what are you waiting for?!

OK so maybe you always assumed that magazine advertising was super expensive? You know what, it really can be. I’ve seen first hand how much other publications have to charge to cover their costs, but not so with Rock n Roll Bride! As I said in my post last week, Gareth and I are going back to doing everything ourselves. Yes, it’s a lot of work (hard work has never scared me, ha!) but it means we’ve been able to slash our overheads significantly so that we can make our magazine ads INSANELY affordable.

Some people have told me I’m completely mental for making the prices so low… but I don’t care! I know how hard it can be for independent designers, Etsy sellers and indie businesses to get traction in this industry and I want to do something to change that.

For the next issue, adverts in the magazine will start from a teeny tiny £50!


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