I don’t know if it’s just because I’m incredibly nosey, but whenever I go to a new blog or website and enjoy the content, the next thing I want to do is find out what the author looks like. It always nice to put a face to the name after all. A lot of us are afraid of having our photos taken or showing the world what we look like (why!? you are beautiful!) but having one is super important. Using a photo of yourself not only builds trust and makes people feel like they’re talking to/ reading the words of a real person but it’s a great way to filter out your non-ideal clients.
I obviously have quite a strong ‘look’. Some people will love the pink hair and tattoos and that’s awesome, we’ll probably get on great and I want them to keep reading my site. Others will look at me and think “What a hot mess, pink hair is tacky and tattoos are gross!” and that’s fine too, why would I want someone to keep reading my site if they think that? They clearly aren’t going to enjoy my content. It’s actually a great filtration method.
Even if your personal style isn’t a polarising as mine, having photos of yourself on your About page and as your social media profile photo is imperative. So stop being scared of the camera and start embracing the chance to show the world who you are and what you look like!
When it comes to taking a great About Me photo, here are some of the most important things to think about:
Photography is essentially painting with light so it is crucial for taking a great shot. There is no point trying to take the photo when it’s dark. If you schedule in a shoot, make sure you give yourself plenty of time before the sun goes down.
At the other end of the scale, never stand in direct sunlight. The harsh shadows on your face will not only be incredibly unflattering, but you’ll be squinting. Never a good look. If it’s a bright day, find a patch of shade to stand in. The diffused light will be a lot more forgiving.