The Blogcademy: Live from Vancouver!

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This morning I hosted an hour long Q&A livestream with my Blogcademy babes from our Vancouver apartment. We recorded the whole thing, so if you want to re-watch it in your own time, or you weren’t able to tune in live, you can right now!

If you’ve ever wondered how to grow your blog readership, what our favourite Photoshop tools are, or what the best ways to keep your social media active are, then press play on the video below. We answered all these questions – and way more!

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The Seven Secrets of Making Money Online

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We’ve all seen them, those business coaches promising that they can make you rich. Swearing that for the measly sum of (insert number with way too many zeros on the end here) they can turn your business around by showing you their top secret techniques that will make your pockets bulge with excess cash. They brag about their seven figure incomes, their thousands of happy clients, their giant mansions and the exotic vacations they take at every opportunity.

Don’t be fooled my friends.

Let’s keep it real for a second – even if you did the exact same things, at the exact same time, you’d never get the same results as someone else. There are just too many variables.

So let’s cut the crap. Here are the REAL secrets of making money online:

1. Work harder than everyone else

The reality is that there is no escaping having to put in a truckload of work if you want to make a living from your own business. I am genuinely amazed when I hear of people who want to start their own online empire because they think it will be an easy way to make a passive income. Too many people want to believe that there are shortcuts in life. They want to jump ahead to the (expected) riches without actually working their asses off for it.

Those overnight successes that we seem to hear about all the time are the exceptions, not the rule (and even then they’ve probably been working bloody hard doing something before anyone ever heard of them). We lap these stories up though because it’s much more exciting to hear about the start up that made £100,000 in one day, or the developer that made millions from their first app, than the author that struggled to sell 100 copies of their book or the blogger than had to quit because they couldn’t pay their rent.

2. Make sacrifices

Oh yeah, sacrifice. That’s a big one. I genuinely think the majority of people don’t realise just how many if them they’re going to have to make if they want to run their own business.

You have to be obsessed to the point of madness with it. You have to want to do it so badly that there is no other viable option for you. You’ll have to get up early, go to bed late and say no to way more invitations than you’d like to. You’ll have months when you can only afford to eat beans on toast, and you might need to work two jobs for years before the business can support itself.

Sounds depressing, but you won’t care, because you’ll want to make your business a success more than any of those other things.

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3. Forget about the glamour

I feel so incredibly blessed that I get to do something I love and get paid for it. I’ve also been presented with some truly amazing opportunities since starting this blog, all of which are beyond my wildest dreams of how I thought my life would turn out. I’ve been featured in magazines, interviewed on the TV, published my own magazine, and flown all over the world to talk about something I am truly passionate about.

But like everyone, I only share the highlights. My day to day life is not that exciting. Most of my time is spent writing content, replying to emails, sitting alone in my office, drinking tea, still wearing yesterday’s underwear…

I love what I do, but it’s important to keep some perspective. Even the most successful entrepreneurs spend most of their time doing normal, boring things.

4. Don’t get too comfortable

As your business grows it can be easy to get complacent. Your time begins to split between doing things to keep your customers happy, and coming up with new ideas to grow. If these ideas end up being super successful, you might eventually get to a stage where you no longer feel the need to implement new marketing techniques or bring out new products. This is where the cracks can start to appear.

Especially if you’re in the wedding industry, which is not only a seasonal but constantly refreshing market (aka your customers get married and then no longer want to buy anything from you) it is vital that you don’t get lazy or complacent. All it can take is one weak year for you to drop off people’s radar. You are only as good as your last job. Never forget that.

5. Stop comparing yourself to others

Comparison is the thief of joy and all that… and this never as true as when you conduct a lot of your business online. It is waaaaay too easy to look too closely at what your competitors are doing, to stalk them on social media and feel bad about yourself when they do something amazing. WE ALL DO IT.

You need to remember that their successes are not your failures. You can co-exist. It is vital (for your own sanity) to work on improving and differentiating your offerings instead of focusing how you can compete with them. It’s just not a very healthy mindset to be in.

When you start to feel that green eyed monster creeping in – stop. Shut down your browser and step away from the computer. Nothing good can ever come from spending all your precious energy focusing on what someone else is doing.

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Positive Peer Pressure

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When you’re a teenager, peer pressure sucks. That constant squeeze from your peers to act the same, think the same, be the same as them. It forces you to fit in, to conform, to not be your own weird ‘n wonderful self.

As an impressionable, confidence-lacking 14 year old, peer pressure can define you. It can make you take up smoking (yep), start drinking (er… yep), sneak out of class and lie to your parents (yep, er… yep!) I think we can all look back on those times and realise that peer pressure was actually just a form of bullying, dressed up with a more socially acceptable name. And bullying sucks. Period.

Then suddenly, you’re an adult. If you’re anything like me, you quickly realised how stupid it was to want to be the same as everyone else, and how marching to the beat of your own weird-ass drum is a much more attractive option. After all, it’s what make you, you. You’re more confident in your own skin, and much happier doing things that make you jump for joy, rather than trying to please other people.

But for a lot of us, the peer pressure remains. However in adulthood, with our new-found self-awareness, it can actually be a really positive thing. Peer pressure is more likely to encourage you to push outside of your comfort zone and improve yourself, rather than make you want to take up a questionable or addictive habit.

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Tote bag from Another Fing Tote

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Confetti Explosions at The Blogcademy, Chicago

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A little known fact about me is that I was a huge nerd at school. I think people assume that I must have been one of the rebellious ones, hanging out behind bike sheds and bunking off classes, but actually, I was super well behaved. It wasn’t until I hit 15, discovered rock music and boys that didn’t resemble pre-pubescent gremlins, that I became a bit more of a wild child!

Since then, I’ve pretty much exclusively attracted a more rebellious crowd, and that isn’t just limited to brides that read my wedding content. At The Blogcademy workshops, seemingly wherever we were in the world, the girls in attendance definitely err on the alternative and quirky side.

So you can imagine my surprise when, in Chicago, we were met with the most well behaved class we’ve ever experienced! They actually threw us off a bit at first. They were so quiet and polite I started to worry that they weren’t having a good time. But, after getting to know them all on a one-to-one basis throughout the weekend, I soon came to realise that they weren’t that different to our usual crowd. They were one of the sweetest, kindest bunch of babes we’ve ever had. In actual fact they were a lot more like me than I first realised: eager to learn and just wanting to soak up everything and anything that they could during our time together.

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Many, many, many notes were taken (SO STUDIOUS!)

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Big Blogcademy News..!

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It wasn’t all sun loungers and cocktails while I was in Palm Springs at the beginning of the year. While my fellow headmistresses and I may have pretended we were just there on an extravagant jolly, we actually went with a seriously big agenda… the results of which are (finally!) being launched tomorrow!!

The Blogcademy website has been given a facelift (pop by tomorrow to see it!) and we have some new and very, very exciting new offerings. By now I think most of you have probably guessed what kind of format it will take (the camera in the photo at the top of this post kinda gives it away right?) but nonetheless, The Blogcademy: Home School will be winging it’s way to a computer near you TOMORROW! To be the first to know as soon as we flip the switch, follow us on Twitter, Instagram and Facebook!

EEEEEEEEEEEEEEEEEEEK!

And because nothing is ever perfect first time, presenting: the bloopers reel!

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How Do I Know What to Charge?

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Hi Kat
A quick query: How much do you charge for product reviews? I am a virtual vet. I also have a blog, posting every day. This is becoming a larger part of my workload, but I do it for free, which is a challenge. Part of my mix is a weekly product review, which I have done for free up till now. A PR company told me that one of the reasons that they use me is that I am free whereas people like you charge a fee. So hence my question: How much do you charge?

Hey Kat
I’m a relatively new wedding photographer and struggling with setting my rates. I know I’m cheap (a lot cheaper than most other photographers I’ve looked at) but I feel that my prices
 are justified because I’m still in my first year of business and I have a lot to learn. I guess my question is really this – how do I know when I’m good enough to charge more and how do I get from where I am now to where everyone else seems to be?

I get a lot emails from people asking me these kinds of questions so let me start by being completely honest – when it comes to how much you should charge I really have no idea.

There are so many factors that need to be considered when setting your rates, and as an outsider I can’t examine any of them. What I can do for you though is point you in the right direction for figuring this all out for yourself.

Finding your pricing sweet spot should depend on a variety of elements, all of them very specific to you and your business. There are a number of things you need to look at:

1. How much time the job will take you – time is money and all that. It might be easier to think in an hourly rate, i.e. the longer and more complex the job, the more you should be paid.

2. How much doing this job will cost you - in expenses such as travel, kit or outsourcing anything. These obviously need to be covered by whatever you charge.

3. How many paid jobs you want to do per week/month/year - so you know how much you need to get paid, per job, to reach whatever salary you want to earn.

4. How much you need to earn, per job, to make a profit - because, after all, you hopefully want to make one. Make sure you add a little bit extra on your fee to get there!

5. How much it costs you to run your business - knowing this will help you figure out how much you need to earn for your business to be profitable. Taking all of the above into account as well of course.

6. Your experience - the more of it you have, the more you can charge. In the vet’s case, you also need to consider the traffic and reach of your blog. What kind of results can you give people who pay to be reviewed on your site? The more traffic your site has, the more you can command per article. How many products will the companies you feature need to sell off the back of your review for them to be happy about what they paid? For example, if you charge £200 for a review, a dog biscuit company might have to sell 40 packets of biscuits at £5 each to break even.

7. What you think you’re worth – how much do you think each job is worth? Would you be happy to do the task for £100? £500? £1000? £10,000?

8. What people are willing to pay you – it’s all very well and good quoting someone £10,000 for a job, but will they actually be willing to pay that?!

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