Cake Pops, DIY & Super Alcoholic Cocktails: It Has To Be Pinterest’s UK Launch Party!

May 5, 2013

pinterst uk launch

When you’re invited to a party hosted by the fastest ever growing social media platform you don’t turn it down. So when Gareth & I were asked to attend an event in London to celebrate Pinterest‘s UK launch, we didn’t hesitate to get our gladrags on and hop on the train to the big smoke.

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We were treated to a make your own cake pop bar, invited to decorate shot glasses and encouraged take part other very Pinterest-esque crafty activities. While there was a distinct lack of mason jar centrepieces or other Pinterest-inspired wedding clichés, nibbling on the elegant canapés and slurping the delicious (and very alcoholic) cocktails certainly made up for it!

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There was a short presentation from Evan Sharp, one of the Pinterest co-founders who told us all about where they’d come from as well as their plans for their official UK launch. They’re also working with a number of bloggers on their Pin It Forward campaign to raise awareness of the UK pinning community.

But I’m sure you’re wondering, as was I, what this whole UK launch thing is actually all about. When I got the initial invitation I was quite confused too. I mean, surely we’ve been able to get Pinterest in the UK since it began right?

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Luckily I was able to speak to members of the Pinterest team who told me all about the plans to regionalise the experience of their platform. They told us that while the essence of Pinterest will remain the same for everyone who already uses the site, they are keen to improve the registration process for new sign ups within the UK. To do this, they’ve contacted a few key bloggers in various different genres (myself included!) who have created boards which, when someone signs up from within the UK, they’ll be prompted to follow. While everyone will still be able to follow anyone and everyone they like, they hope this campaign will help to promote UK pinners particularly.

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I’m not gonna lie, I was still a little confused about the point of whole thing but obviously I was thrilled to be included and I’m pretty darn excited to have my Rock n Roll Bride board showcased when they roll this out on May 9th. So a huge thanks to the team at Pinterest for inviting me to participate.

You should obviously start by following my boards right away! I love to pin wedding inspiration of course, but I’m certainly not the most active wedding blogger pinner (honestly, who has the time?!) For me it’s a much more valuable tool for gathering ideas for upcoming photo shoots and projects, but mostly for just having fun with. I love to pin beautiful photographyawesome make up ideas, new fashion & style inspiration and products I find that I really need in my life! Like seemingly everyone who uses the site, my Pinterest home is also too perfect for words – maybe one day I’ll actually live somewhere so chic!

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I’m obviously having a teal moment…

I’d love to hear your thoughts on the Pinterest. How do you use it and what do you love about it? UK peeps, do you think rolling out a UK campaign will make a difference to how you interact with it or who you follow? I’m honestly not sure, but I would love to follow some more local pinners, so if you are in the UK feel free to post your own links in the comments below and I’ll check your boards out!


  1. Kim

    Sounds like an ace party! As a keen pinner I look forward to seeing Pinterest growing in the UK, I have discovered so much whether its a product, style or even photographer! I totally use it as a tool for typical things such as recipes, home decor, wedding planning etc. I shamelessly pin for what feels like minutes turning into hours, lol. Top procrastination site 😉

  2. I’ve only started pinning in the last month or so and have made ‘inspiration boards’ to share with others. Have to confess I didn’t realise Pinterest WASN’T rolled out in the UK already, the signing up process was so easy. I too will be interested to see how Pinterest promote this to the UK….

  3. Kitschnkarma

    Hours can just disappear on there. But in a good way. I love it whilst I am planning my June wedding. I can keep all my ideas in one place and easily find them to bore, I mean, SHOW other people

  4. I’m slowly becoming more addicted to Pinterest. Esspecially when I can’t sleep after being infront of a computer screen editing all day. I don’t think the campaign will make much difference to those of us in the UK that are already using it but it may do for new people signing up that don’t really know how to get started (not that it’s hard). My boards are a little jumbeled (sometimes get a little over excited!) but getting there! Must have been an interesting event for you guys to go to!

    My account is:

  5. Post author

    Cant wait to waste.. ahem… I mean… spend my entire sunday browsing all your boards!

  6. Amy

    Pinterest is outta this world! And I am even happier to learn that you will be pinning your fine photos on there…. THANK YOU!

  7. As a photographer the visual nature of Pinterest rocks my world, it’s by far my favourite social network. I use it predominantly as planning inspiration for my wedding couples. I’ve found a wealth of amazing talent and resources through my adventures on Pinterest (hello you!) Regardless of where we’re all located I feel connected through our shared love of pinning and consider you all part of my virtual dream team.

  8. Nadine

    Great article! I love that you are still slightly confused – I am too . . . ! I’ve been addicted to Pinterest for YEARS (Gala invited me). Quite a few of my boards are work-related, some are for my home life, and most are just for the joy of fuelling my soul. 🙂
    Not local, unless you’re in New Zealand:

  9. I just recently signed up for Pinterest and it’s kind of daunting starting out… like ahh there’s so much, where do you even begin? It’s a neat thing to have but I’m so used to just saving things I like into folders on my computer, it’s weird changing that habit.

  10. Ruth C.

    To be honest, I don’t understand how it works. Maybe to help Pinterest launch, you could do a post and explain how to use it (to dolts like me).

  11. Post author

    Ruth – how to use pinterest?! Its super easy. Have a Google and you’ll find out quickly!

  12. Hi Kat, as an avid UK pinner, I am thrilled that Pinterest are officially launching in the UK. I used Pinterest for my wedding and continue to do so for my fledgling blog and my university degree. Quite surprised that my fellow students hadn’t really heard of it or used it as it’s great for event inspiration. Maybe they will now!

  13. I’ve been using it to collect inspiration for my design work and to share pics of new stock as well. I like that it’s very easy to set up

    I’ve actually just written a guide to Pinterest especially for wedding planners as part the series of free Handmade Wedding tutorials I’ve been working on (sorry, cheeky plug of link: I think it really lends itself to wedding planning as an online tool, as it’s easy to share boards with others or keep them secret.


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