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Marketing Your Wedding Business & How to Avoid Being a Spammer

Kat

June 12, 2012

It's difficult this self-promotion thing. On one hand you want to scream and shout about your latest venture, and on the other you're slightly paranoid and embarrassed about the whole ordeal (how frightfully British!) It's a fine line between forging a successful marketing campaign and coming across as an annoying spammer, and so today, dear reader, I thought I'd compile a few tips that I've picked up over the past few years. Of course this isn't a finite list, it is merely a collection of musings I've gathered together after being at the receiving end of one too many terrible marketing campaigns.
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Why Video is the Future for the Wedding Industry: A Guest Post by Victoria Grech

Kat

June 8, 2012

In January last year I made a somewhat controversial decision for a stills photographer – to venture over to the 'dark side'. Yes, I wanted to see what film was all about and how I could use it to improve my wedding photography business. I had heard a lot of hype about DSLR cameras being able to record HD video and that had piqued my interest. With the two technologies being used side by side, was I missing a trick by not learning how to use film alongside stills?
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The Inspirations: Chris Guillebeau & The Art of Non-Conformity

Kat

June 6, 2012

While in New York last month, I was lucky enough to meet author and entrepreneur Chris Guillebeau through our mutual friend Megan. From our brief encounter I was enthralled by his story of traveling the world, writing books and - without wanting to sound like a big cliché- living the dream! Then, when I got home, I had an email from Chris saying how lovely it was so meet me and how great he thought my business was! Holy cow...
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Copying, Copyright and the Creation of Trends within the Wedding Industry

Kat

June 5, 2012

This week I was all set to write an article about copying, copyright in design and what to do when you percieve your work to be ripped off. And then, when researching the topic, I came across this TED talk by Johanna Blakely, entitled 'Lessons from Fashion's Free Culture'. Johanna questioned my ideas and flipped the whole subject on it's head in my mind. I urge you to take 15 minutes out and watch this...
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The Importance of Communication: A Guest Post by Brett Harkness

Kat

June 1, 2012

If you read through a bridal magazine, you will notice that there will be plenty of ‘How-to’ articles and ‘What questions to ask’ advice pieces. There’s a reason behind this of course. For the most part, planning a wedding will be a very new experience for those about to embark on married life and guidance will be really important. Because of this, it isn’t uncommon for the happy couple to be full to the brim with questions, no matter what you are offering them: a venue, the food, photography. They will want to know about sizes, options and prices, and how you can help them to create their special day.
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The Inspirations: Elsie Larson of A Beautiful Mess/Red Velvet

Kat

May 30, 2012

Following on from chatting to one of my favourite bloggers last week, I thought I'd follow suit with this edition of The Inspirations and speak to another incredibly inspiring blogger. Although calling Elsie Larson mearly a 'blogger' is doing her a huge disservice and is an understatement of epic proportions! She is a multifaceted business woman with mad skills. A master of multi-tasking she, alongside her sister and business partner Emma, runs a hugely successful blog (which current gets over 170,000 views a day!), owns a vintage clothing boutique, an online shop (where they sell their own line of dresses!)..oh she's also currently writing her first book! Way to make us feel lazy superwoman.
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Wedding Photography Workshops 2012

Kat

May 29, 2012

I'm not ashamed to admit that I love a photography workshop. No, I know, I'm not a professional photographer but I find them so inspiring! I've also been lucky enough to be involved with organising, speaking at and generally sharing the love for so many of them. So, today I thought I'd put together a comprehensive list of some of the ones that are coming up soon. There is a workshop out there for you, the hardest part is picking the right one!
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