I’m in a quandary… I’m expecting my first baby in three weeks time and am obviously not going to have time to post on my blog as regularly in the coming months. My blog is a wedding blog and is fairly new (only launched five months ago) but it’s going really well and I want to keep the momentum going in the best way possible.
I have two questions. Firstly, if it’s not going to be updated for a while do I need to have a post explaining why, or can I just leave it standalone with the content as is? Obviously viewing figures are going to go down whilst I’m not updating regularly – there’s nothing I can do about that – but do I need to tell the world that I’m on a little maternity leave?
Secondly how often, as a minimum, do you think I should be aiming to post? Do readers genuinely expect updates or can they be happy with the content as is? I look forward to hearing any thoughts.
Well firstly, congratulations. It’s going to be a super exciting time for you. If you want to keep blogging you’re going to need to have a plan because I imagine you’re going to have your hands full!
A blog is like a baby in itself. It needs to be nurtured, to be given regular love and attention or it won’t continue to grow. So, yes, if you want to keep the blog going in some capacity, you need to be posting regularly. How often you post isn’t actually the most important thing, as long as you make the commitment to update at regular intervals. Most of all you need to find a schedule that works for you.
Remember, if you don’t blog, no-one is going to tell you off. You need to be accountable for whatever you decide to do otherwise it can be all too easy for it to fall to the wayside. You’ll wake up one day and think “Oh I’m too tired/ busy today, no-one will mind if I don’t blog” and you’re right, they won’t, but without the commitment to do it, one day will quickly turn into two… to a week… to a month… and soon enough you won’t have blogged for a year. You’ll have no readers left and you’ll basically have to start again from scratch.