How Often Should I Be Blogging?

rocknrollbride whistable eliza claire4

Dear Kat
I’m in a quandary… I’m expecting my first baby in three weeks time and am obviously not going to have time to post on my blog as regularly in the coming months. My blog is a wedding blog and is fairly new (only launched five months ago) but it’s going really well and I want to keep the momentum going in the best way possible.

I have two questions. Firstly, if it’s not going to be updated for a while do I need to have a post explaining why, or can I just leave it standalone with the content as is? Obviously viewing figures are going to go down whilst I’m not updating regularly – there’s nothing I can do about that – but do I need to tell the world that I’m on a little maternity leave?

Secondly how often, as a minimum, do you think I should be aiming to post? Do readers genuinely expect updates or can they be happy with the content as is? I look forward to hearing any thoughts.

Well firstly, congratulations. It’s going to be a super exciting time for you. If you want to keep blogging you’re going to need to have a plan because I imagine you’re going to have your hands full!

A blog is like a baby in itself. It needs to be nurtured, to be given regular love and attention or it won’t continue to grow. So, yes, if you want to keep the blog going in some capacity, you need to be posting regularly. How often you post isn’t actually the most important thing, as long as you make the commitment to update at regular intervals. Most of all you need to find a schedule that works for you.

Remember, if you don’t blog, no-one is going to tell you off. You need to be accountable for whatever you decide to do otherwise it can be all too easy for it to fall to the wayside. You’ll wake up one day and think “Oh I’m too tired/ busy today, no-one will mind if I don’t blog” and you’re right, they won’t, but without the commitment to do it, one day will quickly turn into two… to a week… to a month… and soon enough you won’t have blogged for a year. You’ll have no readers left and you’ll basically have to start again from scratch.

rocknrollbride whistable eliza claire1

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Business Bites: On The Road Again


Photography Credit: Lakshal Perera

Hello from Auckland! Our alarms went off at five o’clock this morning and we were back on the road, heading to New Zealand for our third class on this Antipodean adventure. Although Gala, Shauna and I have been having an absolutely fantastic time down under, it really has been all go go go. We’ve been pretty un-Rock n Roll and spent most of our down time in our PJs, laying about in whatever hotel or apartment we happen to be holed up in.

After teaching this weekend, we hop on yet another plane down to Wellington to visit Gala’s parents for a few days before heading back over to Melbourne for our final workshop of 2013! It really has been such an incredible trip but I sure am missing Gareth and those kitties of mine. But – yay! – only just over a week until I can see all their cute little faces again.

In other news, I’ve been invited to speak at Enterprise Nation‘s Blogging for Small Businesses event in London on December 3rd. I’ll be sharing my blogging journey and letting you in on just how I turned my hobby into a full time business. PLUS it’s completely free to attend. I’d love to meet you there!

So let’s check out some of this week’s most inspiring business links shall we?

10 reasons why Kate Spade is the queen of digital marketing
♥ 20 entrepreneurs reveal practical wisdom to succeed in business
98% of your paid ads are a colossal waste of time
♥ Want to be more productive? Do less!

“Doing less will help you accomplish more.

We have to start by redefining productivity, because the current definition is clearly broken. When was the last time you finished everything? What was the last time you thought, “I’m so productive that I got it all done.” and didn’t have to wake up and do it all over again?”

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What’s Your USP?


These days it seems that branding is the hot topic within the wedding industry, especially for photographers. We certainly discuss it quite a lot at Photography Farm and we are very lucky to have photographer’s brand expert Melissa Love join us to share her expertise. When I first started shooting weddings, brand simply wasn’t an issue. It was enough to take good photographs and make sure that you were found in the right places. However there has never been more wedding photographers competing against each other for potential business, so of course branding can be one of the elements that can help us to stand out.

But what about a USP? Before working on your brand, have you given any thought to it? I don’t hear people using this term any more, it’s kind of fallen out of fashion along with shoulder pads and pagers. Yet if we all defined our USPs before looking at branding, it would be much more likely that we’d each end up with much more unique brands and websites. These days it seems like there are way to many companies with very similar website designs.


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Business Bites: Perfect Hotels, Blogger Mansions and Snorkelling on the Great Barrier Reef!

the blogcademy down under janneke storm surfers paradise

So usually I open these Business Bites posts with some kind of work-related lesson that I’ve uncovered over the past seven days… but when you’re having so much fun exploring the Queensland coast there’s no time for nonsense like that!

After our surf lesson at Surfer’s Paradise we checked into our hotel for the night, QT Gold Coast. I’ll be doing a much longer post on this hotel chain at a later date because it was so damn amazing and you all need to know way more about it than I could fit into this short intro. After a blissful night’s sleep we hopped on a plane to Cairns and took the hour drive to our epic ‘blogger mansion’ (as we’ve dubbed it!) and from my Instagrams alone I’m sure you can tell that it’s pretty damn ridiculous.

And then it was time for pièce de résistance – snorkelling on the Great Barrier Reef! Gala and Shauna have been feeling a little poorly this week so they stayed back at the house, but our photographer Janneke and I weren’t gonna let that stop us. Finally, yesterday we went jungle surfing in the rainforest where we were zip-lined through the trees and we all even went upside-down!

PHEW! This week has been nothing short of incredible and I can’t thank Tourism Queensland enough for spoiling us much more than we’d ever deserve!

Our first Blogcademy class is taking place in Brisbane this weekend so it’s back to the daily grind… although when you’re in Australia talking about your favourite subject it’s really not that much of a drag at all…

the blogcademy queensland janneke storm

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Seven Tips for Advertising Overachievers


This might be a topic that I’ve written about a few times before, but it’s still one of the things I get asked about most. When small business owners are looking to get exposure on wedding blogs, they always want to know how to maximise their chances of a successful campaign. So, today I’ve pulled together seven new little tricks that I’ve seen work for many of my advertisers recently. Enjoy!

1. Show your products, not your customers

Your advert needs to be eye catching, but more than that, it needs to be crystal clear what it is that you’re offering. Look at some of the current adverts on my site. If there was no text on them, would you still be able to tell what each advertiser was offering?

Typically, a photographer might show a bride or a couple, but does that convey ‘photographer’ to the viewer? Or do they see the dress and think “Oh I wonder where she got that?” or see the cool car they’re standing next to and think “I wonder where I can hire one like that?”. Don’t advertise your customers, instead showcase your tools or products. For example, if you’re a photographer you might show a camera, a make up artist might show someone applying make up, a transport company might show a double decker red bus. This is easier if you offer a product (such a shoes, dresses, rings or stationery) rather than a service (photography, videography, wedding planning).

I saw an advert for a wedding photographer recently that was a beautiful image but it was a close up of a bride applying mascara. To a casual observer this looks like an ad for a make up artist. Think of it this way, if Virgin Atlantic were advertising their brand new planes would they have an image of people enjoying a holiday or one of the actual plane?

Yes it feels a little cheesy, especially for photographers to have a photo of themselves with a camera, and I wasn’t actually convinced of this until Gareth proved it to me with some cold hard stats! We reached out to one of our advertising partners, Lisa Devlin, and worked with her to create a completely new graphic putting into action many of the topics covered in this post. And here’s the result:


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Business Bites: Three Ways to Prepare for Time Away From Your Business

pink girl

I used to make so many excuses for not travelling. “Oh I like being at home”, “I’ve just got too much work to do” and “I hate airports” were my favourite justifications. And then The Blogcademy came crashing into my life avoiding travelling just was not an option!

Now, I literally can’t get enough. I love love love experiencing new places and meeting new people. I’m even starting to weirdly enjoy airports.

But let’s not forget that when you run your own business it’s much harder to take off and leave it all behind. If there is no-one else that can do what you do, or can hold the fort while you’re away just how do you physically tear yourself back from your desk without worrying that your livelihood is going to come crashing down in your absence?

Well, in preparation for this latest jaunt I’ve learnt three very valuable lessons.

1) There’s no way around it, you need to work your butt off to get as much done before you go as possible. For me that’s meant long days and even longer nights writing and scheduling blog content and letting people know that I’m going to be harder to get in touch with for a few weeks.

2) You have to realise – and be OK with the fact – that when you run your own business you really can’t ever take a proper and complete break. I’ve bought myself a new laptop and I fully intend to keep up to date with as much work as possible while I’m down under (coming back to 1000 emails sucks balls. Believe me, I’ve done it).

3) Ask for help. I’ve enlisted some amazing guest contributors to send me a couple of articles for the blog which have massively taken the pressure off having to produce so much advance content myself.

If you haven’t travelled for a while I can’t encourage you enough to just do it. It’s now one of my favourite things to do and I can’t believe I put it off for so long! As long as you’re willing to put the effort into to being prepared in advance, it really doesn’t have to be that stressful.


♥ Improve your small business cash flow
A women’s tactical advantage to entrepreneurship
♥ Simple SEO keyword research tips
♥ Who are these bloggers? Loving Holly’s response to Martha Stewart’s comments
♥ The number one branding mistake (there are a lot of wedding bloggers who fall into this trap!)

“The biggest branding mistake companies and organizations make is using an acronym or abbreviation for their company name. Acronyms can be convenient for internal use in your office, but they should never be used in public communications, including social media.”

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