Tag Archives: blogging

Post-it Notes – Top Tips for your Wedding Planning & Business – 29th April 2011

Poster by MadeByGirl

Take each month at a time. If you look at all the jobs you need to do to within your wedding planning it can be completely overwhelming! Break down all your jobs in order of importance and then put each job into a set month. This way you just take each month at a time and you only need to look at a much smaller list of jobs.

From Kelly of Boho Weddings & Events

Install Analytics on your blog and website and use it to work out when your traffic is at it’s highest (which days and at what time of day.) Use this information to work out when is best for you to publish your next blog post/announce important news/connect with your readers or clients through your site. Do this regularly. For example, my most popular days on my blog are Tuesday & Wednesday lunchtimes and mid afternoons (about 3-4pm.) I use this info to make sure I post my best or favourite features at these times.

I also try to ‘cheat’ these stats and buffer up the less popular days with interesting posts to drive people to visit at different times. For example Thursday Treats is a popular post and has massively increased my traffic on a Thursday – a day that beforehand was a lot slower traffic wise.

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Post-it Notes – Top Tips for your Wedding Planning & Business – 22nd April 2011

Styling Credit: Diana Ionescu via Beyond Beyond

If you’re having a destination wedding, get your guests to sign up to Groupon so they can look for discounted ways to explore the city or area. You can also use Groupon for pre-wedding pampering like nails, massages and beauty stuff.

From Alexis of OMG I’m Getting Married

Press Releases are a personal bug bear of mine. Blogs, like magazines, are run by busy individuals (or a small team of individuals)…often juggling lots of simultaneous projects and in order to ‘get in’ with editors, it is important to a) catch their attention, b) offer something new and c) offer something relevant. It’s easy to bash together a generic email and fire it out to as many media outlets as possible, but in the grand scheme of things, what that’s really going to achieve other than getting your emails automatically spammed?

A few tips for getting your press releases read…
♥ Keep them personal. Use the blogger/magazine editor’s name. It’s polite and it shows you’ve done your research.
♥ Make sure the layout of your press release is simple, clean and easy to read. Emails with large images or unattractive fonts that don’t automatically load are likely to end up in a trash folder.
♥ Be unique. If I receive another Royal wedding related press release I might just implode…and you know what? An ‘alternative’ Royal wedding project really isn’t that bloody original.
♥ Keep it relevant. Is teeth whitening, tattoo removal, personal trainers or car insurance Rock n Roll? Not to me it ain’t.

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Post-it Notes – Top Tips for your Wedding Planning & Business – 15th April 2011

Photography Credit: Tyrone Bradley (full wedding here)

Utilise friends and family where you can to create a perfectly personal wedding (and maybe even save a bit of money!) Do you have a talented seamstress for a Mum or a sister that arranges flowers in her spare time? Is your Dad a wizz with a toolbox? Get them on it!

Check out some of my favourite recent DIY weddings for inspiration:

Elbie & Derek’s Opulent & Eclectic DIY Wedding
Emma & Pete’s “Enchantment Under the Sea Dance” & A Big Fat Surprise Wedding
N’tima & Steven’s Love Across the Sea
Amber & Jeff’s Candy Land Wedding
Song & Dony’s Mythical Creatures Wedding
Cazz & Liam’s Comic Book Geekery Wedding
Autumn & Kevin’s Romantic Vintage Valentine’s Wedding
Charly & Kelly’s Pink, Red & Valentine’s Backyard Wedding
Olga & Jo’s Two Day Russian/British Fusion Wedding
Rob & Justine’s Beeeautiful Art Retreat South African Wedding
Carroll & Dan’s Detail-Heavy, Day of the Dead Plantation Wedding
Tasha & Noah’s Americana Backyard BBQ Wedding

Many MANY more here!

Asking (or ahem begging) for comments on your blog is a one way street to loserdom.

Sure, you want comments on a post you’ve spend hours putting together but think outside the box when it comes to how to engage with your readers instead of simply trying to ‘get comments.’ Working on building a sense of community around your blog is a sure fire way to encourage people to want to comment and add to the discussion. Similarly, work out what kind of posts attract the most reader interaction and work towards creating more of this content for your website – this is clearly what your readers want! In my experience the types of blog posts that get the most comments are competitions, personal posts and posts that help people or offer a new opinion on  subject.

It’s also really important to make it as easy as possible for people to comment. If your readers have to jump through hoops to leave a comment with various stages of verifications, the likelihood is that many won’t bother.

Finally, ending with a question is a great way to engage conversation…So bloggers, what’s your option on getting blog comments and what kinds of posts have you found get the best reception?

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Post-it Notes – Top Tips for your Wedding Planning & Business – 8th April 2011

Inspiration boards are your friend. Taking the time to put together a selection of your favourite wedding (and non wedding) images will give you a strong and cohesive idea about what your ideal wedding theme or colour scheme will look like. They will also help you visualise what works together and what doesn’t. Above is one I made using BHLDN’s new online moodboard tool – looks like my next wedding will be a sea-green and peach theme, who knew?!

When you blog something new, add a link to it on your Twitter & Facebook to notify your followers of your new content. There are automatic systems that can do this for you so you don’t have to worry about it. I use one called Twitterfeed.

However beware of bombarding people with messages to promote your posts – some of your followers who, like me, are online all day will probably get annoyed at seeing the same thing posted over and over and over! It’s all about finding the balance between sharing something that you think your followers might find interesting and generally going to far and never posting anything else but links to your own blog. Sorry but this is more than likely to have the exact opposite effect and will probably result in people unfollowing you! I’d suggest promoting each entry once or maybe twice (morning and evening) maximum.

Post-it Notes – Top Tips for your Wedding Planning & Business – 1st April 2011

Photography Credit: Isaac Salazar | Book of Art

Happy April Fools Day everyone! Have you spotted any of the obligatory ‘April Fools’ style news reports yet?

Well something that won’t make you a fool (omg that was the most terrible pun ever but I kinda wanted to get it out of my system…) is if you check out today’s Post-It Notes tips & tricks.

I’ve also been loving the readers who have been sending me actual photos of my tips on real life Post-Its. That’s kind awesome! Feel free to link to your own photos in the comments.

Take a leaf out of Emma & Pete’s book. Have fun, don’t stress and rock it out YOUR way.

Invest time and money in your website, blog and branding. They are your number one marketing tool and your shop window – no matter what your business. Which ever way a potential client initially finds you (advert, magazine, google, word of mouth, via another blog etc) they are pretty much guaranteed to check out your website before contacting you. Make sure it gives the first impression that you want it to – especially if you are offering a ‘visual’ service (photography, stationery, clothes, flowers.)

A badly-functioning, unattractive, or out of date website will only give the impression that you and your business are badly-functioning, unattractive and out of date. Look at (and listen to!) this horrific example. What is your first impression of this business? That’s not an impression you want to give out yourself huh?!

A Sunday Kind of Love – Photo Night Live

This week I was asked to take part in Photo Night Live, a weekly web show all about photography (duh..) and making your business work for you. This week’s topic was ‘Blogging 101 – Showcasing your life online’ and I was interviewed by Ross Dean, alongside emerging photographer Ali Lovegrove, about our experiences.

I really hope some of the things I say can help you. Looking back, I do wonder if what I’m saying actually makes any sense (!) but I really do love sharing my knowledge of the medium that I adore so much.

You can check out Photo Night Live every Friday from 7pm (GMT). If you would like to be considered for a future show, please drop an email to info@rossdeanphotography.com

Ali & I will be doing a part two to this interview as my next video blog. So if you have any further blogging questions then send them my way by next Thursday (31st March) and we’ll try and include as may as possible when we meet (in real life this time).