You are not how many Twitter followers you have, Facebook likes you’ve gained or the emails sitting in your inbox. You are not more important when you’re busy or in-demand. You are not the money in your bank, the expensive clothes in your wardrobe, the house in the right area or the fancy car in the driveway.
The people you help, the lives you touch, and the gifts you give back to the world,
that is what matters.
For a long while I thought that my purpose was just to help share wedding ideas… which felt quite superficial and unimportant in the grand scheme of things. But more recently I’ve started to realise that what I really, truly, want to do is to be able to inspire people to be themselves. I want my readers to feel empowered and to be proud of who they are after reading my site.
I want to show people that they can have the wedding, life and career that they really want. I want to write things that help people to get there.
Finding your purpose is about using your skills, whatever they might be, and seeing each day as an opportunity to improve the lives of others.
You might photograph weddings, but your purpose could really be to make people feel beautiful when they look at your images.
Maybe you’re a graphic designer, but your purpose is to help your clients express who they really are through their online presence.
It could be that you design wedding dresses, but your purpose is to make every bride, whatever shape or size, look and feel utterly stunning.
So tell me, what is your purpose?
You May Also Like
Ten Secrets for Hyper Successful Blog Advertising
February 26, 2013
Advertising on blogs, specifically wedding blogs, is still quite a new and therefore alien concept to many businesses. Not a lot of people really understand it and simply think that flinging an advert or sponsored post up on a wedding blog will instantly conjure a sparkly magic wand that will send a squillion enquiries their way. I'm sorry to burst that bubble, but it doesn't really work like that. You have to know what you're doing, you have to have a strategy in place and you have to work and rework at it to keep your marketing campaign effective.
50 Easy Marketing Ideas for Wedding Professionals
January 10, 2014
Being the very best at what you do is awesome, but if no one knows you exist then no one is going to book you! January is the busiest month of the whole year for wedding enquiries, so here are some marketing ideas that anyone can employ while more brides and grooms than ever are shopping around for their wedding suppliers.
How to Increase Your Organic Reach on Facebook
January 28, 2014
There has been a lot of talk recently from small business owners who are having trouble reaching all of their Facebook fans with their updates. While I'm not planning to get into a debate about why this might be, today I thought I'd share some ways in which you can make sure your posts reach as many of your fans as possible.
Business Bites: Working Like a Machine…
July 5, 2013
My feet have not touched the ground since I got home on Wednesday night... I literally feel like an old machine cranking back up to full speed... I'll get there but it might take me a few days! I'm not going to lie though, I'm feeling quite overwhelmed and a little stressed out about everything I have on right now, but it's all good, I'm just taking each day hour at a time! Sheesh maybe I need to write a blog post titled 'How to get shit done in no time at all...'
The Inspirations: Naomi Davis of Love Taza
May 23, 2012
I discovered Naomi's blog, The Rockstar Diaries, in early 2009, when she published her wedding photographs. I immediately fell in love with her and her husband Josh's effortless style and achingly cool attitude. I loved the way they shared cute little stories about their life as newlyweds - getting married, setting up home, moving from New York to DC, getting their dog Kingsley, having their first child... It was all very unpretentious and honest and I felt connected with them instantly.
So therefore I thought Naomi would be the perfect person to interview today. If you have a blog and you worry about what to share about yourself, then Naomi and her family are the perfect role models to inspire you.
I Don’t Care About Blog Comments… and You Shouldn’t Either
Shell De Mar
October 22, 2013
OK so that's not strictly true. I love to get feedback from my readers and it's awesome to see so many encouraging words after I've published something. However recently there's been a massive shift in how people interact with and read blogs and, for the most part, these factors mean that across the board blog comments are going down. If you think of your comments as some kind of indicator to the success of an article, then this sudden lack of validation can be incredibly discouraging.
Marketing Your Wedding Business & How to Avoid Being a Spammer
June 12, 2012
It's difficult this self-promotion thing. On one hand you want to scream and shout about your latest venture, and on the other you're slightly paranoid and embarrassed about the whole ordeal (how frightfully British!) It's a fine line between forging a successful marketing campaign and coming across as an annoying spammer, and so today, dear reader, I thought I'd compile a few tips that I've picked up over the past few years. Of course this isn't a finite list, it is merely a collection of musings I've gathered together after being at the receiving end of one too many terrible marketing campaigns.
What I Wish I’d Known When I Started My Business
February 4, 2014
I was lying in bed one Saturday night, mulling over everything I had to get done that coming week, and my thoughts suddenly shifted to how different my life was when I was just starting my blog and business. I pondered, if I knew then what I know now, would I ever have even have registered my domain? Or would it have all just felt too big, too scary and too unattainable to even try? I didn't really have a plan or any goals for my blog when I started out, I simply wanted to write about weddings, but if I did, would it have made a difference to how things panned out?