Alternative & Non-Strapless Wedding Dress Ideas for a Rock n Roll Bride

Hi Kat,

I have a question about wedding dresses and I am super curious if you could help me out. My friend is getting married and she is having a really difficult time finding a dress. I mentioned to her how frustrated I would be if I were her because it feels like 95% of wedding gowns are “tube top” style. I find this incredibly weird considering MOST of my girlfriends hate their arms, yet all of them ended up wearing a tube top dress for their wedding. My friend flipped out (in a good way) when I said that because she said that is exactly the problem she is running into.

My question is….do you know of ANYYYYY websites/blogs/companies that sell UNIQUE, FUN DRESSES THAT are short, long, medium length, has sleeves, off the shoulder style………….JUST DIFFERENT! I feel like if I can help her find the perfect dress then the universe will be friendly to me when it’s my turn….and helping her is SO MUCH FUN ūüôā

I get emails like Deanna’s all the time to this week I thought I’d tackle the problem head on and share some of my favourite non-traditional wedding dress companies with you all. I have to apologise in advance that I’ve gone a little over the top here…I enjoyed fantasy wedding dress shopping a little too much!

Fur Coat No Knickers (UK)

Based just off Carnaby St, London, Fur Coat No Knickers is my ‘go-to’ shop for all things gorgeous and vintage. Dresses are one-off vintage piece and Emma & Laura will customise each gown to your¬†requirements, including adding or altering straps/necklines. Check me out in one of their dresses here and here!

You can see more of Fur Coat No Knickers on the blog here

Jacqueline Byrne (UK)

Photography Credit: Shell de Mar Photography

I fell in love with Jacqueline’s designs when I was lucky enough to wear one down the catwalk at the Luella’s Boudoir Wedding Fair. Based in Islington, North London, Jacqueline’s gowns can be custom made to your exact¬†requirements.

Unique Vintage (US & Online)

Unique Vintage have a vast selection of both authentic vintage and vintage-inspired wedding dresses to suit every budget. Prices start from just $68!

You can see more on Unique Vintage on my blog right here.

Vivien of Holloway (UK & Online)

Based in Holloway, North London but doing a roaring trade online,¬†Vivien¬†of Holloway offer vintage-style dresses at fantastic prices. Their iconic 50’s halterneck swing dress is always popular with Rock n Roll Brides! each style comes in a huge¬†variety¬†of fabrics and colours and the prices are¬†unbelievably¬†affordable!

You can see more Vivien of Holloway dresses on the blog here.

AriaDress (US & Online)

Prices for these beautiful bespoke gowns start from just $500. The quality and design is superb…and I would know, I’ve got one of my own!

You can see more of AriaDress on the blog here.

Knot Couture (Online)

Based in Atlanta, but selling their dresses online, Knot Couture pride themselves on beautifully crafted dresses that are perfect for the alternative bride.

You can see more of Knot Couture on the blog here.

Love Miss Daisy (UK & Online)

Based in York, North England, Love Miss Daisy offers international sourced vintage clothing and home-wear both in their store and online.

You can see more of Love Miss Daisy on the blog here.

Biba Bridal (UK & Online)

Iconic 1960’s designer¬†Biba had been re-launched by House of Fraser this year and guess what?¬†They’ve¬†even got a bridal range! Inspired by the 1960’s-70’s, this collection is utterly utterly stunning. Prices start from just ¬£575.

Oxfam Unwrapped (UK & Online)

Oxfam has had specialist bridal shops throughout the UK for a few years now, but this year they’ve gone online, offering a vast¬†selection¬†of¬†recycled¬†and second hand wedding dresses. The photos leave a lot to be desired but with prices starting from just ¬£20 you really can’t go wrong!

Joanne Fleming Design (UK)

Based in Brighton, UK, Joanne’s one-off designs are both affordable and utterly gorgeous!

You can see more of Joanne Fleming Design on the blog here.¬†Joanne has created a beautiful bespoke gown for the Japan Appeal ‚Äď donate ¬£5 now for your chance to win it.

Dresses at No. 9 (UK)

Based in West Yorkshire, UK¬†Dresses at No. 9 have just launched their Vintage Style Bridal range…and it’s beautiful indeed!

ModCloth (Online)

Not traditionally known for their bridal range, however¬†ModCloth have put together a selection of their most bridal-inspired¬†gowns and¬†accessories…and they’re utterly gorgeous!

Lindsay Fleming Couture (UK)

This Scottish duo create stunning¬†Celtic, medieval and vintage-inspired wedding dresses. The pair often travel the country for their¬†road-shows, so don’t worry if your’re not in Scotland. Check out when they’re next in your area here.

You can see more of Lindsay Fleming Couture on the blog here.

Tobi Hannah (UK)

I feel in love with¬†Tobi Hannah at The Vintage Designer Bridal Show.¬†Beautiful,¬†unusual¬†and very¬†reasonably¬†priced. I can’t wait to wear one of these dresses at my next photo shoot (more info to come on this exciting project soon)

Luella’s Boudoir (UK & Online)

Luella’s Boudoir are based in¬†Wimbledon¬†Village, London but they also sell online. They even have their own in-house range and stock a number of genuine vintage dresses.

You can see more of¬†Luella’s Boudoir on the¬†blog here.

Lisa Redman (UK – also available through¬†Luella’s Boudoir online)

Photography by Nick Tucker

Made to measure, bespoke and beautiful. Lisa is based in London and creates one of a kind dresses using the most gorgeous embellished silks and vintage-inspired trims.

You can see more of Lisa Redman on the blog here.

Charlotte Casadejus (UK – also available through¬†Luella’s Boudoir online)

I was also lucky enough to wear one of Charlotte’s gowns down the catwalk at the Luella’s Boudoir Wedding Fair. Each beautifully crafted piece, from the 70‚Äôs inspired tuxedo-dress to the 1900‚Äôs lace paneled design, contains original vintage details including antique buckles, beading, lace and trims.


This much anticipated collection from Anthropologie certainly¬†didn’t¬†disappoint when it¬†launched¬†on Valentines Day this year. I was¬†pleasantly¬†surprised at the quirky and beautiful nature of pretty much every single gown in the collection. Please hurry up and bring these to the UK!

You can see more of Anthropologie and BHLDN on the blog here and here.

Blushless (UK)

Launched in 2009, Blushless offer eco-friendly wedding dresses for the modern bride. Blushless aims to provide something alternative to the traditional bridal gown creating something unique, fashion forward and contemporary.

Ouma Clothing (US & Online)

Photography Credit: Galaxie Andrews

Casual meets classic, flirty meets funky…¬†¬†Ouma has long been one of my favourite etsy stores and I’m still dying to own the gorgeous Cirque Party Dress (pictured left.)

You can see more of Ouma Clothing on the blog here.

ASOS (Online)

Not strictly wedding dresses, but one of my favourite online haunts,¬†ASOS, has a great selection of white (and other colours if white¬†isn’t¬†your thing) dresses for spring. Be sure to also check out their new Marketplace – where people can buy and sell their own vintage pieces. There’s sure to be a few gems in there!

Betsey Johnson (US & Online)

So most of these dresses are strapless, but they are so damn pretty that I just had to share. You can thank me/abuse me for it later.

You can see more of Betsey Johnson on the blog here.

Monsoon Bridal (UK & Online)

The spring bridal collection for high street chain Monsoon is divine. Utterly so. Prices range from just £85 Р£300 and there really is a dress in here to suit everyone. They even have new styles arriving in May. Check out their latest lookbook for a little sneaky peeky.

Sally Lacock (UK)

I only just found¬†Sally Lacock online this week…but her dresses are complete beauts. Inspired by the shapes and fabrics of the 1920’s – 1940’s, Sally’s designs really are something special. Sally is based in Dalston, London.

♥  ♥  ♥

So as you can see, if you take your time to hunt in¬†different¬†places for your wedding dress (ie not just settling for what’s on offer at your local wedding dress shop) there really are a lot of alternative wedding dress ideas out there. Deanna, I hope your friend can find something¬†amongst¬†this beautiful (and vast!) selection for your friend. I really enjoying searching the internet for you.

*This is not a sponsored post. I just love.


  1. Great article! I got married in Winter and desperately wanted a 1940’s style wedding dress….with sleeves. No such luck. “You could wear it with a bolero” was the standard answer I got.

    So, off to the dressmaker it was for me. Armed with four pictures of 1940’s wedding dresses, she made me exactly what I wanted.

    Now, me being me……a florist and creative type – one dress was simply not enough.

    Long dresses simply aren’t suitable for the quickstep.

    Viv of Holloway it was for the evening.

    The shoes I had made. Well, we’ve all got to splash out somewhere! From silk bought for my Grandmother by my Grandfather.

    Here’s a few pics on my photographers blog.

    Good luck in the search! I’m sure you’ll find a dress now Kat’s done this fab article!

    Laura x

  2. Jackie

    GENIUS! I REALLY struggled to find a non-strapless wedding dress that didn’t cost the earth – ended up with a fabulous Jenny Packham dress off eBay for ¬£620 (hurrah!), but it’s great to see that bridal designers are waking up to the fact that not all of us want a strapless dress.

  3. LOVE this post. I‚Äôm thinking I‚Äôm going to have similar problems as i don‚Äôt like strapless dresses, sometimes i find when you‚Äôre sitting down half your boob manages to get into your armpit but having quite big boobs means i didn‚Äôt want to wear something really high cut and have one big uniboob! I‚Äôm going web exploring now ÔĀä

  4. Post author

    Oh CJ I forgot about dolly Couture! Good call. Their dresses are awesome. Just remembered Stephanie James Couture too … another beaut.

  5. Zoe

    Brilliant range of inspiring ideas for brides. I myself am getting a bespoke dress from the lovely Linda at Dresses at No 9 ūüôā
    Cannot wait!!!!!

    Zoe x

  6. Stunning post. Fantastic alternatives for the non-strapless bride ūüôā I went for boatneck on my wedding day and was so glad (if only cos it was freeeeeezin’ and that extra bit of material went a long way!!!). xxx

  7. Poppy

    Amazing post. I have such a clear idea of what I want and all of the typical shops just wouldn’t tick the box, so am off to peruse all these amazing sites. thanks Kat.xx

  8. oh thank you soo much. i need to find a long sleeved dress, or wear a cardigan because i dont want my tattoos showing at the ceremony, and my goodness some of these dresses are amazing! I LOVE THAT GREEN AND PINK one!! Ohhhh love!

  9. Ohh I love OUMA!

    Thanks for adding a heap of other dresses to my ‘maybe the dress’ list Kat! (Ha, I don’t know if thats a good thing! – So difficult to choose!)

  10. Excellent post, this is the exact same kind of dilemna I’ve been having and this post has made me feel like there is hope!!

  11. Thanks for mentioning us among such lovely designers. Many of our styles can be adapted or made to measure rather than standard sizing at no extra cost depending on complexity of work and additional fabric costs if required. The important thing is to give a bride exactly what she wants and not to compromise simply because here exact style isn’t out there.
    Kat has put a great collection together here. Spoilt for choice!


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