After their 2010 wedding, Australian husband & wife team Bruno & Ingrid started Still White. Ingrid decided she didn’t just want her wedding dress to sit in the back of her closet forever so she looked into selling it online. Then, after not having much luck finding an Australian pre-loved wedding dress website they decided to set up their own. The Australian site has come on in leaps ans bounds over the past 24 months with the site helping brides saving an amazing $320,000 AUD (£215,000 GBP) so far!
The good news for all my UK readers is that Bruno & Ingrid have decided to expand over here with the launch of stillwhite.co.uk. It was opened for business less than a year ago but already has over 700 used wedding dresses listed at an average discount of 56% off their retail prices!
“As any modern bride will attest, wedding dresses are expensive. Still White offers the latest designer dresses at half the retail price by giving recent brides a place to sell their pre-loved gowns. Most of the wedding dresses on Still White have been worn once, are professionally dry cleaned and in perfect condition. In fact, some are brand new, unworn dresses from girls who have simply changed their mind. Although selling pre-loved clothing online is nothing new, we have created a safe and effective marketplace dedicated to UK brides. By focusing on wedding dresses, we’ve made it fun, affordable and easy for everyone to do. We hope girls embrace the site.”
So if you’ve found your dream wedding dress but can’t quite afford it brand new, why not check out Still White to see if you can snap it up second-hand? Then, after your wedding, why not get some money back by selling your dress onto another lucky bride? It’s like a big old circle of love over there…