Your Wedding Isn’t a Board Meeting: What To Wear if You’re an Alternative Groom With Taste

Guest Contributor

July 22, 2026

For some reason, wedding fashion advice assumes grooms are happy to disappear into a sea of identical suits while all the personality gets reserved for the bride. Grooms tend to get handed the same options: black suit, navy suit, grey suit... or if you're really out there, maybe a bit of tweed. But if your wardrobe already leans towards the darker side, your wedding doesn't need to be the one day you dress like you're headed to a corporate awards dinner.

Designer Spotlight: Wild Romance from L.O.M

Kat

July 17, 2026

Inspired by enchanted forests, gothic romance and dreamlike celebrations after dark, this new collection blends theatrical silhouettes with intricate hand craftsmanship. L.O.M is a UK based fashion and print brand creating handcrafted bridal and eventwear for people who don’t want to dress like everyone else. Their latest collection, Wild Romance, draws from gothic storytelling, woodland folklore and celebrations that unfold after dark.

Wedding Dress Shopping Advice That Sounds Wrong (But Actually Works)

Guest Contributor

July 7, 2026

If you've spent any time on wedding TikTok or Instagram, you've probably picked up a long list of rules about finding your dress. You'll know it's "The One." You'll cry. Your mum will cry. Your entourage will gasp. Angels will sing. The boutique will hand you a glass of prosecco and it'll be just like a moment from your favourite Rom Com when everything in life falls back into place.

What Does Having a ‘Luxury Wedding’ Really Mean in 2026?

Guest Contributor

July 3, 2026

Spend five minutes on wedding Instagram and you'll probably see the word luxury at least a dozen times. Luxury wedding planner. Luxury venue. Luxury styling. Luxury stationery. Luxury bridal gowns. Yet somewhere along the way, it's lost all meaning. It's no longer used to describe a certain level of craftsmanship and has started becoming shorthand for a particular aesthetic.

The Myth of the Bridal Uniform: How to Ditch the Costume & Wear What You Want

Alexandra Merri

Ragged Romances

June 29, 2026

For generations, wedding fashion has come with a strange rulebook - white dress, floor length, something borrowed, something uncomfortable. And while tradition can be beautiful and meaningful, it can also be a problem if it starts to feel more like a costume that you’re expected to wear rather than a choice you’ve thoughtfully considered.

Menswear for Weddings That Doesn’t Suck

Guest Contributor

June 11, 2026

There is a huge disconnect in the wedding world. One partner can spend a year hunting for the perfect outfit while the other ends up in a rented tux chosen a fortnight before the wedding. It doesn't have to be that way.

The Wedding Dress Shopping Questions Nobody Thinks to Ask

Alexandra Merri

Spring Summer Collective

May 29, 2026

Most brides go into wedding dress shopping focused on what they want their dress to look like. You’ve probably saved necklines, silhouettes and sleeve details to Pinterest boards for months… but once you actually start to try dresses on, it will suddenly start to dawn on you that there are a lot of practical considerations too. A 20-foot train may look incredible on a mood board, but in reality, it will frustrate you before the ceremony is even over. A long sleeve gown may be the vison in your head, but if you’re getting married in the height of summer, think again. That basque waist may be stunning, but can you sit down and eat while wearing it?

Designer Spotlight: CEREMONY, The First Ready-to-Wear Bridal Collection by Ritual Unions

Kat

Vanessa Wunsch

May 21, 2026

For nearly a decade, Berlin-based bridal label Ritual Unions has built a following around exposed corsetry, sheer layers and silhouettes that are soft yet strong. Now founder Karin Brettmeister is taking that world in a new direction with the launch of CEREMONY, the brand’s first ready-to-wear bridal collection.

I Do Studio Makes Cher’s Clueless Closet a Reality!

Kat

May 18, 2026

Try on your wedding full outfit, style multiple looks, and don’t make any expensive purchasing decisions before using this Clueless-inspired styling service.

Barcelona Bridal Week 2026: This is What Happens When Bridal Designers Stop Playing Safe

Kat

May 12, 2026

New York is all about trends. London is all about buying. Barcelona is all about art. Which is exactly why it’s our favourite.

Designer Spotlight: Winifred Rose’s 2026 Collection

Kat

Trevor Toms

May 8, 2026

We’ve featured Winifred Rose a few times on these pages because they keep dropping the most epic, sparkliest collections imaginable. If you’re a bride who wants to shimmer, shine and sparkle down the aisle or dance like a literal disco ball at your reception, then this is the brand for you.

Wedding Dress Shopping 101: A No-Nonsense Guide to Buying a Wedding Dress

Alexandra Merri

Mark Horton Photos

April 9, 2026

This is your no-nonsense roadmap to wedding dress shopping - from picking boutiques and decoding sizing to trusting your instincts and keeping the experience grounded in who you are.

Most Boho Wedding Dresses Look the Same. Here’s How to Find One That Doesn’t

Guest Contributor

February 24, 2026

For years, boho wedding dresses were the answer for nearlyweds who didn't see themselves in traditional bridal. They offered freedom from stiff silhouettes, heavy fabrics, and the feeling of dressing like someone else on your own wedding day.

The New Wave: Look to the Future for Your Wedding Fashion Inspiration

Kat

February 19, 2026

These looks are for the future-facing romantics who want their wedding outfit to feel like a transmission from another timeline. Think liquid textures, sculptural silhouettes, chrome flashes and strong silhouettes. These pieces pull their inspiration from the idea of liquid silver, Y2K nostalgia and the next-gen of 'anti-bride' design.

Yes, Alternative Wedding Suits Do Exist: How To Get a Suit You Actually Want to Wear

Guest Contributor

Weddings by Fraser McGee

February 4, 2026

Wedding menswear has a serious image problem. If you want anything beyond a navy, grey or maybe - shock horror - burgundy (!) suit, the options are extremely limited. Most mainstream wedding inspiration assumes men are happy to blend into the background, play it safe, and call it a day. Retailers push the same silhouettes on repeat, and tailoring can feel intimidating if you don’t already speak the language.

Mix, Match & Make It Clash: How to Make Your Wedding Outfit Your Own

Alexandra Merri

McKenzie Bigliazzi

February 3, 2026

Forget the fairytale formula. Your wedding look doesn’t need to be one dress, one designer, one aesthetic. It can be layered, clashed, thrifted, and totally your own.

Designer Spotlight: Lucy Can’t Dance

Kat

Chloe Lee Photo

January 19, 2026

Lucy Can’t Dance is officially ten years old, and they’re marking the milestone the only way they know how: by going all in on colour, personality and pure joy. Atomic Bloom rewinds through a decade of their most iconic looks, then explodes them into a new technicolour universe. It’s their greatest hits mixed with the most perfect evolution!

20 Alternative Wedding Dresses That Aren’t Beige or Boring

Kat

December 11, 2025

The Pantone colour of 2026 is Cloud Dancer - aka the most boring, bland shade of white imaginable. No thank you! Honestly though, we kinda enjoy being haters of something that's going to be popular - because it leaves more room for those of us who want to do something different. Alternative brides deserve dresses with actual personality, not something that looks like it’s been filtered through ten layers of minimalism. So, here are some of our favourite colourful wedding dresses that will make you feel like the electric, iconic baddie that you are.

The Gothic Edit: Come to the Dark Side for Your Wedding Wardrobe

Kat

December 4, 2025

This is for all the alt goth baddies who are struggling to find wedding outfits that scream you. From velvet and hardware to witchy silhouettes and lethal little details, we’ve pulled together the pieces that actually get the aesthetic. Step in, suit up and let the shadows do the styling.

Fashion Forward: The Modern Groom Reimagined

Alexandra Merri

December 1, 2025

In the ever-evolving landscape of modern menswear, 2025 has marked a pivotal shift in how grooms approach their wedding-day wardrobes. No longer confined to black tuxedos and muted tailoring, today’s grooms are embracing fearless self-expression. And it’s about time!