There is a huge disconnect in the wedding world. One partner can spend a year hunting for the perfect outfit while the other ends up in a rented tux chosen a fortnight before the wedding. It doesn’t have to be that way.
The days of every groom wearing the same navy suit are long gone. Whether you’re into sharp tailoring, rock star glamour, bold prints or something that feels more fashion than formalwear, there are plenty of brands creating wedding outfits with personality. You just need to look beyond the usual high street options.
Alan David Custom
If you have a very specific vision in mind, bespoke tailoring offers complete control over the finished look. New York-based Alan David Custom has been creating made-to-measure and bespoke garments since 1913, with every piece built around the client’s measurements and preferences.
A basted fitting allows adjustments before the garment is completed, resulting in a fit that feels genuinely personal. For those who appreciate traditional tailoring, Alan David’s partnership with Oxxford Clothing offers fully hand-sewn garments crafted in the USA.
Looking for something similar in the UK? Take a look at King & Allen or Gresham Blake.
Twisted Tailor
For anyone who finds traditional wedding menswear a bit predictable, Twisted Tailor are the GOAT for alt suits. Their collections feature statement patterns, gothic vibes and fashion-forward silhouettes alongside more classic options.
The brand began as a standalone label before evolving into a multi-brand destination for formalwear. So whether you’re after a velvet dinner jacket, a floral suit or something that sits somewhere between classic tailoring and contemporary fashion, they’re definitely worth exploring.
Marc Darcy
Marc Darcy has been producing affordable tailoring since 1989 and has become known for bringing vintage details to traditional suiting.
Think textured fabrics, contrast linings, checked patterns and subtle design touches that elevate classic silhouettes without pushing too far outside the comfort zone. If you want something with character while still feeling familiar, Marc Darcy strikes a good balance.
Phix
You know when a brand has a David Bowie collab its gonna be right up our street! If your style references lean more towards rock ‘n’ roll than royal wedding, Phix deserves a place on your mood board.
Drawing inspiration from music, subcultures and vintage fashion, the brand produces tailoring with a distinctly glam edge. Expect flared trousers, statement jackets, rich fabrics and even sequins. These silhouettes genuinely wouldn’t look out of place on a stage. They also have great accessories and shirts so even if you want something more classic for a suit, you can make it feel more fun with the way you style it.
OppoSuits
Not every wedding outfit needs to be taken seriously. OppoSuits has built its reputation novelty designs that make an immediate statement. Think leopard print, metallics, tropical patterns, a full Pokemon or Super Mario covered suit… even Christmas prints! They really have to be seen to be believed.
While they might not be for everyone, they are ideal for couples planning a playful celebration and looking for something really memorable..
Joshua Kane
Few brands sit as comfortably between traditional tailoring and fashion-forward design as Joshua Kane.
Designed and produced in Britain, the label is known for its distinctive fabrics, use of colour and theatrical approach to suiting. Historical references run throughout the collections, reinterpreted through a contemporary lens. The result is tailoring that feels polished but never conventional. Perfect for anyone who wants their wedding outfit to feel as considered and individual as the rest of their day.