Viva Magenta for Rock n Roll Bride Magazine

Shell de Mar Photography

July 10, 2023

A pink and white colour palette could be seen as a very classic choice for a wedding, but when Pantone made Viva Magenta – a dark, sexy, deep red/pink tone – their colour of the year for 2023, it brought the shade bang up to date.

Pantone says, “Viva Magenta vibrates with vim and vigour. This is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating colour whose exuberance promotes a joyous and optimistic celebration. It is an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying and a boundless shade that is manifesting as a stand-out statement.”

We knew we wanted to do an editorial this year based on this hue, and The Confidence Issue felt like the perfect time. Paired with a sexy, Jessica Rabbit-esque styling and a gorgeous plus sized model, this shoot proves that even the most classic of colour combinations doesn’t have to be traditional.


Dress: Madison Chamberlain // Veil: Claude Bridal Studio // Shoes: Primark


Corset: Rosie Red Corsetry & Couture // Skirt: Public Desire via ASOS // Headband: Saint Beth // Shoes: She is Cheval


Dress: Allure Bridals via Confetti and Couture // Robe: Rosie Red Corsetry & Couture // Earrings: Primark


Dress: David’s Bridal // Veil: Madison Chamberlain // Headband & Earrings: Primark // Shoes: She is Cheval


Dress: Justin Alexander via Angelica Bridal // Headband: Camille / Earrings: Primark


Dress: Eternity via Bridal Reloved // Gloves: Claude Bridal Studio