Post It Notes – 15th July 2011: Sticking to your Guns & Defying Conventions

Photography Credit: Amy Radcliffe Photography (full wedding coming next week!)

A few tips I gathered from my twitter followers this week…

@PeteSmyth “My tip would be to stick to your guns. Do it your way, not your parents way.”

@INHousewifey “The best wedding planning tip I learned (too late!) was if you can’t find something you like…make it yourself…don’t settle!”

@levansphoto “My tip is for all husbands-to-be … as much as we appreciate “whatever you want is fine by me” 99% of the time occasionally we appreciate your input!”

Today’s tip follows on quite nicely from last week’s actually. In talking to a friend over coffee this week, I had a bit of a light bulb moment. In business it’s really important that the path you take represents exactly what you want it to, and not what you (or others) think it should. Let me clarify…

I’m a wedding blogger and I love love love weddings. I love looking at them, swooning over the details and original ideas and getting to know the couples and suppliers behind the day. However I don’t have any desire to plan these weddings. This isn’t an area I want my business to cover.  However when I try and explain what I do to people who don’t inhabit this crazy land we call blog, they automatically assume I’m a wedding planner. Erm no… I’ll leave that to the professionals thanks!

The way I usually describe what I do to a wedding blog novice is that it is basically like a wedding magazine, but just online (they then always ask me how I make money but that’s another topic all together!)

I am essentially an after-the-event reporter. A showbiz magazine might report on a red carpet event or celebrity party, however the magazine doesn’t actually plan these parties do they? Nope, they’ve got in on the party action in the way they saw best for them – by reporting and sharing the photos to the masses afterwards.

I guess what im trying to articulate, in my own random and slightly roundabout way, is that ignoring what people expect you to do and instead focussing wholeheartedly on what you really want to do is bloomin’ brilliant. Break molds, defy conventions and turn the industry in its head.

What is your niche? How do you see the world/industry differently?

10 comments

  1. Stephanie

    OMG! The dress in the pic looks a lot like the one I’ve brought for my evening wedding dress. If it’s pink on the top then it’d definitely the same!

  2. Post author

    its a beautiful dress and i reckon it is the same one youre thinking of! i tried it on but it looks rubbish on me 🙁

  3. RachyLou

    That business tip is such a good one. It’s so easy to have fantastic ideas that maybe don’t fit your business but do them anyway, just because you think SOMEONE out there should be doing them.

    Aside from my sensible comment- that DRESS!!! Love it! xo

  4. Katherine

    love the business tip Kat…wholeheartedness is the antidote to exhaustion!

  5. Katherine

    and omg can’t wait to see this ruffled wedding dress with pink *eek* on top!! : )

  6. lauren

    Love your motivational business bites …… they spur me on to do my own thing and remember thats what will make your business shine brightly opposed to others. 🙂

  7. Great advice, as a wedding Planner AND a wedding blogger I find it hard to separate the two! Some people don’t get that I do both, but I have decided that one feeds the other so making that my niche! My brides not only get a wedding planner to help with their wedding but a blogger thrown in for good measure and I find that the constant research I do for the blogging keeps my weddings fresh and up to date. Xxx

  8. it is important to know who you are and what you do, when it comes to business. It’s easy to get carried away with trends and the flows and seeing what other people are doing and thinking “I should be doing that too”, but it can be a bit like impulse shopping and realising you’re stuck with something that you don’t really want and regret. (Plus there’s no returns option either… ).

    I went into business, and chose a profession that I love (photography! yay!), but within photography there’s so much scope. There’s things I don’t like, and I simply decided if I don’t like doing them, then I don’t feel I’m giving it my best. If I don’t give something my best, then its not fair to the client or to me – what’s the point in having a profession I love if I don’t love what I do? So I cut those things out, instead focusing (no pun intended!) on what I love, because that’s where I know I’ll push myself most, and I’ll give my clients the best of me.

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