Hi Kat, I’m a blogger and I have a conundrum. I hope you can help. Lately I’ve been finding that when I write about anything life-advice related I get a huge response, and people really enjoy the discussion topics. In comparison if I post about something more trivial, like interiors, fashion or beauty it seems a bit like filler content to me. They get a bit of a response, but nothing compared to the meatier stuff.
What I really want to do is just remove all my categories and keep going with my blog as a place for life advice, women chat, a little light feminism and a place to be inspired.
The big problem is (and this is why I didn’t do it in the first place) is that I’m really struggling to know how to monetise that kind of blog. When you’re writing about STUFF it’s easy, people pay you to promote their STUFF (geddit?) but what if it’s just me writing things I think will help people? How do I then turn a profit? Who are my advertisers? How do I reach them?
These are all things stopping me from following my heart when it comes to my blog but there must be a way around it, I just haven’t thought of it yet.
Is there a way to make money from your passion if it isn’t immediately and obviously a commercial venture? Or should I just accept that writing about make up, clothes and interiors is the way to get people to sponsor?
When it comes to blogging, the number one rule is that you really need to write about the things you are truly passionate about. If you don’t it will be completely obvious to your readers, but more importantly, it will be no fun for you! Who wants to spend their days writing reviews of products they don’t really rate or sharing fashion trends they don’t really care about?!
Following the masses is not what will make your blog successful. There are a million other bloggers doing beauty product reviews, Pinterest round-ups and sharing their outfits. In order to stand out, you need to make yourself memorable – and different – by being yourself!
I’m so happy for you that you’ve found the path you want your writing to take, that’s more than half the battle. There are too many bloggers out there doing the same old thing and they’re all fighting tooth and nail for the same advertisers.
However, in saying that, I don’t think every single article you publish needs to be the equivalent of the next War and Peace. It’s actually quite nice to mix things up with a few lighter, or as you say filler, posts. Otherwise your blog might end up being all very heavy and intense! Everyone enjoys a little escapism now and again, even if they don’t bother to comment on it telling you so.
After all, if you’re covering a sensitive topic, everyone will have an opinion. There’s also always something someone else can add to the discussion in the comments. Yet when it comes to posts about more trivial matters such as interior design, fashion or beauty reviews, there’s really not much you can say in response, other than something like “This is cool, I want to try it too”. Most people just won’t bother. I’ve written about why I think blog comments are down before, and if you haven’t, I’d encourage you to have a read.
To have the most success with these ‘filler’ articles you always need to keep who your readers are in mind. Why do they love your blog? What are their interests? What do they like to read other than your website? What do they do in their spare time? Maybe instead of being high street darlings they’re the kind of people who’d prefer eco home ideas, or charity shop shopping. Remember, they all still live in houses and wear clothes, they just might not care about expensive kitchen gadgets or the latest trends.