Help! I’ve Fallen Out of Love with my Blog

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Dear Kat, I have a massive dilemma and I really hope you can help. I’ve been blogging about a certain topic for the past few years and I’ve really loved it. I’ve made some great connections within the industry, built up a decent readership and I’m really proud of what I’ve achieved. But I have a problem… I feel like I’ve kinda fallen out of love with it – not with blogging, but with the topic I’m writing about.

I know you say that the key to successful blogging is having something different to say and a unique voice to say it in, but right now I really feel like I don’t. I used to wake up every morning full of excitement and new ideas around the topic I write about and now… nothing. It’s a massive struggle to come up with anything new and I’m certainly not excited about anything I’m writing.

So I guess what I’m asking is what should I do? I don’t want to give up blogging and all the hard work I’ve put in but I also don’t want to keep plodding along for the sake of it. Do you have any suggestions on how I can re-find my passion?

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For most of us, starting something new is a really exciting time. We’re motivated more than ever and, if you’re a blogger, churning out more content than you know what to do with. Your head is full of ideas and your passion is at an all time high. But like with anything, over time monotony and even apathy or resentment can start to set in. You get bored, you find new interests and you might even consider moving on to the next thing… after all, getting that ‘new project high’ can be kind of addictive.

The thing is, when you’re a blogger, however big or small your readership might be, when you go through this you can also start to feel very… exposed. As bloggers we’re expected to really have our shit together. Our readers count on us to churn out regular and engaging content, no matter how we’re feeling about it. It’s at this stage that a lot of bloggers quit, or bring on an intern to do a lot of the work for them, but that isn’t the only option.

First of all you need to realise that if you’re not passionate, it will show. It will be like a big blaring red beacon above your head. Trying to feign excitement, especially online where people scrutinise everything, is pretty darn difficult. If you carry on this way all that will happen is people will soon start to see right through it and fall out of love with your blog too.

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What you need to realise is that pivoting in a new direction or expanding the repertoire of what you write about is not a bad thing – far from it in fact! A blog is like an organism – almost a living, breathing thing – and learning how to get the best out of it is a naturally evolving and very organic process. No-one ever starts out thinking “this is exactly what and how I’m going to write forever” and if they did they’d have a very boring blog indeed. So my advice to you would be to allow yourself to explore new topics and to let yourself grow and delve into some new areas.

At The Blogcademy we advise imagining that your blog is a magazine. Think about the difference between Cosmopolitan and Vogue. Both publications are primarily fashion magazines but are targeted towards different readers. They both pretty much cover the same topics – fashion editorials, new trends, hair and make up ideas, horoscopes, they each have an agony aunt page – but they’re aimed at very different kinds of women. A Cosmo girl is in her late teens/ early 20s, works in an office, rents a flat with friends or a boyfriend and lives for fast fashion and the weekend. Vogue’s core readership is a slightly older woman, she has more disposable money, realises that if you buy cheap you buy twice and probably owns her own house. Both of these women want to read about the same topics, but their preferred magazine delivers them in very different ways.

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Thinking about of your blog as a magazine is very freeing, because it allows you to cover topics that aren’t locked into that very specific niche that you’ve initially chosen to write about. If you always keep your core reader in mind though (something else we help you to do in class), then you won’t go far wrong. Remember, like you, your readers will be interested in different topics other than the very limiting niche of your blog. In fact I started the Green Room for this exact reason!

Someone else who I think has done this brilliantly is Gala Darling. She started her blog as a straight up fashion blog, but from the feedback she was getting from her readers, she quickly realised that what they really needed wasn’t to see the same old fashion content that every other fashion blogger was posting too. What they actually craved was a massive dose of self love and acceptance. 

In learning this and then shifting what she wrote about away from just fashion and style, her blog naturally progressed into so much more than ‘just another fashion blog’. Her Radical Self Love movement has propelled her blog into the stratosphere because she offers her readers something they can’t get anywhere else.

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If you don’t have an editorial calender or any regular features in place, I’d also encourage you to get on this right away. Having some kind of structure around what and when you blog is really helpful if you’re feeling stumped for ideas and will also give your readers some recognisable features to look forward to.

Instead of feeling like you’re trapped writing about something you no longer feel passionate about, realise that this is a very pivotal point in your blogging career. Use your desire to rediscover that passion as motivation to branch out a little, take an unexpected turn in a new direction and to reignite that fire in your belly! You don’t have to stop writing about your initial blog topic completely, but you don’t have to be limited by it either.

I’d love to hear from my readers on this one. Do any of you have some advice for our emailer? Have you ever changed the direction of your own career or blog? How did you go about it how did it work out for you?



  1. Mine changed very quickly from a ‘baby blog’ to a ‘lifestyle blog’ when I realised I had so much more to say on so many more topics 🙂

  2. Awesome article Kat. My advice is this, speaking from personal experience – there are times in life where we have outgrown the path we are on and its time to forge a new one. That can cause great inner turmoil if we’ve invested a lot of time on one project, even more turmoil if that project is successful. It can feel like a loss to go in an entirely new direction. It can feel like starting over from scratch. That however is hardly ever the case. With each path we take comes greater clarification of what our true desires and passion are. With each journey, we gain wisdom and valuable life experience making us even more capable of becoming who we were born to be. If you feel like what you are doing isn’t in alignment with who you are… take some time out to dream! Reconnect with that spirit of child like wonder, that place where life is magical and exciting. Figure out what really excites you, and move forward in that direction one step at a time. If you can incorporate your new vision into the old site, great. If not, take a leap of faith and know that the Universe will support you when you are aligned with your passion.

    I decided to pull an oracle card for this post, and the card that I drew was “The Diamond Dreamer” When Diamond Dreamer arrives, he represents the successful manifestation of the unseen into the material. Be sure you truly want what you think you desire, for this Ally will commit to getting it for you! All manner and conditions will flow around you; messages from Spirit will serve to guide you toward achieving your heart’s desire. If it is a new path you are seeking, with the right continual steps you will achieve success.

    Best of luck! 🙂

  3. Mary Kate

    I actually changed my whole blog around (it was purely fashion from 2006 – 10) and is now lifestyle based. Change is good, embrace it! I am sure your readers will too!

  4. Such great advice! I started my blog as a way of documenting my weight loss journey, but it ended up taking a very different direction after I developed pretty much an eating and exercise disorder. I still blog about healthy living but it’s not the green juices and running marathons type anymore – now it’s a lot more holistic and realistic! I’m a size 14 now, and sometimes I worry that people will wonder what I’m doing blogging about healthy living at that size (although I think that just shows their ignorance;-) what I’ve found is that my readers have connected with me on a different level and my readership has changed with me, but my core readers are still there which is lovely!

  5. Post author

    Violette Libelle – wow that’s awesome. I’m sure the writer of the email will be excited to see your comment, I’m going to email her with it right now!

  6. Falling out of love with my blog has been the issue with every blog I’ve ever started. I love the idea of thinking of your blog like it is a magazine! I think that is one of the best ways to make your blog more interesting for people to read and more interesting for you to write.

  7. Great article! I think it’s definitely an issue that many bloggers struggle with. I follow a couple of blogs that have been going through some changes and have evolved into something new lately and to be honest it didn’t bother me at all. I’m generally attracted to a blogger’s writing style and unique point of view rather than his/her content per se so I think that as long as you stay true to yourself, your readers will love you no matter what you blog about. All the best! x

  8. Anonymous - the asker

    Thank you so much, Kat, for your wonderful answer – and thank you all for your amazing comments.

    This has been a really hard decision for me – staying upbeat in the face of waning enthusiasm for various reasons. But lately I’ve been dipping my toes in my new subject area and my readers love it. As Kat says I think they can feel the enthusiasm for it and they share it, which is great. Hopefully I can make a smooth transition over and come back stronger.

    @Violette It’s like you are inside my head with that comment. I believe so strongly in living magically, that life should be a playground and that the universe supports you when you’re on your path. For a long time I felt like I was riding that wave with this venture and at some point I wasn’t – I feel very strongly in my gut that the new direction I plan to go in is the right one for right now. I love your outlook and your attitude – will email you privately as Kat suggested we’d get along well 🙂

    Thank you all so much for the love, I feel so much more empowered going into this uncharted territory than I did yesterday! <3 xxxxx

  9. Great post, I think this is something that many bloggers struggle with!

    I started my blog and was 100% about beauty until about 3 years down the road and honestly, I got a little bored. I have so many more interests than just beauty so slowly I injected more lifestyle and fashion content… and so far it’s paid off! It’s still primarily a beauty blog, but it has some other topics for a bit of a mix and doesn’t make it go crazy just writing about beauty. Funnily enough, adding more lifestyle and fashion content has made me excited to write about beauty again, so it all worked out! I would definitely recommend injecting slightly related topics now and again and see how it goes, I am sure your readers would actually love a bit of expansion!

    x Renee

  10. This gives me some confidence that writing bout what makes me passionate rather than sticking to what I ‘think’ I ‘should’ be writing is the way forward. Now to get on with it…:)


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