This might be a topic that I’ve written about a few times before, but it’s still one of the things I get asked about most. When small business owners are looking to get exposure on wedding blogs, they always want to know how to maximise their chances of a successful campaign. So, today I’ve pulled together seven new little tricks that I’ve seen work for many of my advertisers recently. Enjoy!
1. Show your products, not your customers
Your advert needs to be eye catching, but more than that, it needs to be crystal clear what it is that you’re offering. Look at some of the current adverts on my site. If there was no text on them, would you still be able to tell what each advertiser was offering?
Typically, a photographer might show a bride or a couple, but does that convey ‘photographer’ to the viewer? Or do they see the dress and think “Oh I wonder where she got that?” or see the cool car they’re standing next to and think “I wonder where I can hire one like that?”. Don’t advertise your customers, instead showcase your tools or products. For example, if you’re a photographer you might show a camera, a make up artist might show someone applying make up, a transport company might show a double decker red bus. This is easier if you offer a product (such a shoes, dresses, rings or stationery) rather than a service (photography, videography, wedding planning).
I saw an advert for a wedding photographer recently that was a beautiful image but it was a close up of a bride applying mascara. To a casual observer this looks like an ad for a make up artist. Think of it this way, if Virgin Atlantic were advertising their brand new planes would they have an image of people enjoying a holiday or one of the actual plane?
Yes it feels a little cheesy, especially for photographers to have a photo of themselves with a camera, and I wasn’t actually convinced of this until Gareth proved it to me with some cold hard stats! We reached out to one of our advertising partners, Lisa Devlin, and worked with her to create a completely new graphic putting into action many of the topics covered in this post. And here’s the result: