Do you know what the hardest part of producing a magazine is? It’s not writing the content, doing the editorial shoot, finding the weddings to feature or even dealing with the print and distribution… It’s the covers! Covers are SO HARD because there are so many elements that need to come together exactly right in order for it to work. Plus, there are differing opinions and favourite images and let’s face it, when it comes to the magazine being on the newsstands the cover is literally what will or won’t make a browsing shopper stop and pick it up. They say don’t judge a book by its cover… Well people definitely DO judge a magazine by its cover!
The reason I’m sharing this with you is because I feel that this issue’s cover is quite different to any of the others we’ve had recently and we’ve taken a bit of a risk. It’s not a massively bridal image (but hell yeah to brides in gold jumpsuits and glasses please!) and I don’t think I’ve ever seen an orange wedding magazine cover before – BUT I LOVE IT.
It’s certainly different, it’s certainly fierce and it’s certainly going to stand out on the shelves next to all the white-on-white trad bridal mags. Only time will tell whether it will positively or negatively effect sales because it’s such a departure from what people might expect from a wedding magazine but I’m excited to take the risk! After all, if you keep doing the same as everyone else, you end up being like everyone else and, as we all know, Rock n Roll Bride ain’t about that!
I’d love to know what you think of the new cover. Big love to the mega babe Sheri aka Forever Yours Betty for being our babelicious cover star. The editorial this issue has a glam 70s vibe which we shot in the COOLEST 1970s decked-out bar with her and her BFF Amanda, aka Honeypop Kisses. The strong female energy on the shoot was PALPABLE, it’s one of my favourites to date, and I hope that comes through when you see the rest of the spread inside!
Elsewhere in the issue you’ll find over 100 pages of real weddings and ideas on how to steal their style…
… Oodles of helpful, inspiring and informative wedding advice, honeymoon inspo and SO MUCH MORE.
This issue is PACKED with alternative wedding ideas, inspiration and advice and I know you’re going to love reading it. So what are you waiting for? Hop to it and pre-order or subscribe (below) right now! As always UK postage is free and we ship worldwide.
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You can also pick it up on WHSmiths, Sainsburys and selected newsagents from July 4th.