A Sunday Kind of Love – Jasmine Star & Being Free to Succeed

I’ve never been one to be really into seminars or motivational speakers or anything. I’m easily bored and find it way to easy to go “Well yeah yeah but that doesn’t apply to me or what I’m doing.” It basically takes a lot to really make me sit up and take notice.

However I came across this teaser video to a photography seminar (the full course is available on dvd from here) held by Jasmine Star who is widely regarded as one of the ‘rock star photographers’ in America. The seminar was called ‘Free to Succeed’ and Jasmine’s presentation was about branding at it’s importance to your business. The talk was aimed at photographers but I decided to give it a watch after seeing people rave about it on flickr, and OMG am I glad I did. I don’t say this lightly but I really feel that my life, my outlook on my blog and it’s branding has changed. Forever.  This may sound over dramatic but I have never felt more motivated, empowered and excited about what I have to do. I can’t even begin to do justice to what Jasmine says by paraphrasing her presentation but just watch it watch it watch it! If you’re a photographer, a blogger or anyone trying to start your own business WATCH IT. She talks about being yourself and being true to yourself (something I of course am a strong advocate of!) and about how to work out what makes you special and an individual, and how you should bring this into your business. That how being yourself is what will bring you success.

When I started Rock n Roll Bride I didn’t do so because I thought it would be popular or that everyone would like what I was doing. The whole point of focusing on the ‘alternative’ side of weddings and photography was that it wouldn’t be mainstream or liked by everyone in fact! Hell, I was never a popular girl at school – I was always one of the ‘weirdos’! Lucky for me, there seems to be a lot of you out there that think the same as me – who knew!? I am acutely aware however that I am not the most popular or highest traffic-ed wedding blog in the world, and I never will be because I am a niche. I can’t complete with the blogs that get hundreds and hundreds of thousands of visitors a month for this reason but that works fine for me (and you I hope!)

Somehow though, by being true to myself and just being me I have been successful. I know there are people out there that that don’t like me or agree with what I do and say but hey, you ain’t successful until you’ve got some haters! Bring it on is my motto. I seriously can not wait to make the Rock n Roll Bride brand even more ‘Kat’ so consider yourself warned!

I always thought my blog branding was quite strong. It’s always represent me and what I’m about, but after watching this I am so excited to make some changes! Seriously people – watch it. I can’t say that enough…oh and take notes. I’ve already watched it twice and I’m going to go back for a third hit later.

Huge thanks to Jasmine Star for allowing me to share this video and rave about her (maybe just a little bit too much) today.

In my email to her I totally sounded like a stalker-superfan and even though she is at a conference right now she took the time to reply. Love that! As soon as I got the email from her I called my friend Emma (who also watched the video and was like “omg this is amazing”) right away and was like “Oh my gawwwd I got an email from a celebrity!” (This will make sense after you watch the video)

Click here to be inspired! Have a great Sunday you lovely scrummy things and be sure to let me know what you think in your comments below.

For more info on the Free to Succeed Tour click here

ps and if anyone fancies buying / lending me the dvd then please go right ahead!

* This is not a sponsored post


  1. Thanks Kat. I have felt completely clueless in the last few months and this is such insightful help.
    Jasmine Starr is amazing in all ways and she is a huge inspiration for anyone who wants to stride forward, find their own voice and be sucessfull.

  2. Thanks for sharing this Kat, and thanks to the fantastic Jasmine Star for her motivating words.
    I made the decition when I started as a wedding planner to spend a good amount of money on my branding and my website, more than I could afford admitedly, some people thought it was a waste of money but that is the one thing that people always comment on, so I feel it was money well spent!
    KIP…..as well. People can try and push and pull you in one direction or another but again you have to stay true to your self and what you belive in.
    Jasmine has motivated me to stay true to the reason I started my business and not to back down on my beleifs.
    Thank you for sharing! xxxx

  3. Eddette Steynberg

    Loved this, I love the American positive outlook (even if a bit over-the-top sometimes)!

    PS- I told Julia (at her lighting course on Friday) about Showitfast, and could not help but hear that she is referring to David Jay in her speech and see that Showitfast is hosting this vid. Another fab, up ‘n coming brand!

  4. Post author

    oh yeeey im so glad you liked it. i was so blown away by it i had to share. thanks again Jasmine for letting me blog about this and for your comment 🙂

  5. Thank you for posting this video. This video presentation provided such value to me. I love the KIR approach. Thank you for sharing this video it was beneficial to me and will be for so many people.

  6. I’ve always loved the fact that Jasmine Star is not afraid of being herself – I started reading her blog a year ago and felt her honesty and approach to her life and work was totally refreshing and inspiring. I can’t wait to watch the seminar….and here was I about to kick back for the evening!

    Also, can’t wait to see Rock n Roll Bride more Kat…if that tattoo of yours has anything to go by we’re in for a treat girlfriend (keeping with the American theme!) 😉 On the subject of being true to yourself, I’ve always loved this saying – “It is better to be hated for what you are than to be loved for something you are not”

  7. Wow! Thank you for sharing this…I feel totally inspired, empowered, movitated – and so excited about the future that it actually gave me butterflies! This isn’t just for wedding photographers – it’s essential viewing for every entrepreneur/small business. I knew I had a lot to learn about branding (and I was totally right!) and so I thought I might feel a bit deflated and depressed after watching this. But instead I felt like my best friend had just helped me to see what was staring me in the face but I just couldn’t recognise. I feel like I’ve had a total Eureka moment – so thank you Kat and thank you Jasmine for helping me see how to KIR! xxx

  8. Great presentation! I went through a lot of this in the last few years – deciding to just be myself has been the most freeing experience I’ve ever felt as a business person. I’m sending this around to all my actor and musician friends as well – it doesn’t just apply to wedding professionals.

    Thank you so much for sharing! And thanks to Jasmine!

  9. I am not a photographer or even a bride-to-be, but I have followed and loved Jasmine Star for quite some time. thank you for sharing the video – I needed to hear something like this to help push me in a different direction!

  10. Amy

    Thank you so much for this! I’m just taking the very first steps in setting up my own business (not photography, wedding accessories), and this was so kind of empowering and gave me a much needed kick up the @rse!

  11. I took advantage of the world cup to explain to my husband why I was going to have to drop a lot of money on graphic design, (he was more placid than usual and said yes to everything just so he could get back to watching the football match). Kat, before you even posted this video I thought that you were the indy professional that was the best most devoted to branding that I had ever seen. Now thanks to this video I have to say I’m ready to join the club. Totally inspiring.

  12. Post author

    haha Lauren I love that!
    I love my brand and I think I do have a strong brand identity but it can always be improved on and I can’t wait! I’ve had my current design for maybe 6/8 months now and when i think of how FAR I’ve come since then and how much I’ve changed (and my ‘business’ outlook has changed) I know I need a little shake up!

  13. I didn’t want this presentation to end. Love Jasmine’s energy – my mate was here watching this with me too – she is starting her own company (not wedding related) but she drew so much inspiration from watching this.

    Thanks so much this has got my creative juices flowing and I am going to resurrect another idea that I had a while ago! Thanks for the share 🙂

  14. I am forever grateful that I chose to read your blog today. I want to thank you for posting this amazing article about Jasmine Star — it is life changing!


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