Advancing Accessibility and Inclusion In the Wedding Industry with Maggie Sottero & Hopelynd

Hetler Photography

July 14, 2026

Bridal designer Maggie Sottero has established itself as one of the few bridal fashion brands that are committed advocates for diversity, equity and inclusion. At the bridal fashion weeks that we’ve attended, we’ve always been impressed with their range of models of all sizes and ethnicities. They also always have plus size samples available if we want to borrow them for our shoots. And believe us, they are one of the very few that do!

So, when this series of shoots landed on our desk, we were once again impressed. The series has been created in partnership with Kellie Hetler of Hetler Photography and Hopelynd, a non-profit that creates authentic representation and opportunity for individuals with disabilities through art and photography.

We were so thrilled to sit down with Kellie and talk to her all about this incredible project.

“These shoots were based around disability inclusion and making sure that disability was not only accommodated but that anyone who was disabled was fully incorporated and involved in every aspect of the wedding,” Kellie explained. “Disability is often overlooked in wedding inspiration, and this shoot shows that accessibility and incredible design can exist together. My hope is that couples with disabilities feel seen and represented, and that wedding professionals are inspired to create celebrations where every couple can fully experience their day without barriers.”

“These disability-focused shoots begin with accessibility, not as an afterthought, but as the foundation of every creative decision. Rather than expecting people to adapt to the location or the process, I adapt the experience to fit them. Navigating the wedding industry with a disability can be overwhelming because accessibility is often treated as an exception rather than an expectation. Couples frequently have to ask questions others never think about, whether a venue is truly accessible, if there are barriers to getting ready spaces or ceremony locations, or whether vendors know how to provide an inclusive experience. Our goal is to change that.”

Alongside the partnership, Maggie Sottero is supporting Kellie’s educational programme, The Art of Accessibility, which gives wedding professionals practical guidance on creating experiences that work for disabled clients, guests and families. The brand’s involvement builds on its wider commitment to diversity, equity and inclusion, following consecutive Bridal Buyer Inclusion & Diversity Awards in 2024 and 2025.

Kellie hopes that education becomes a standard part of the industry and encourages couples to expect the same level of care from every supplier they book.

“My biggest advice is to remember that your wedding should be designed around you, not around what has always been done. Don’t be afraid to communicate your needs, ask questions, and choose vendors who are willing to listen and adapt. Ask your vendors to become educated through courses like the Art of Accessibility so your day and others’ can be well thought out, making you feel welcomed and loved like you should.”

Suppliers