Not every wedding party wants matching blush chiffon. If your crew is more fantasy novel than formal garden party, AW Bridal has a look for every kind of alt bridal party.
Offering an expansive collection of bridesmaid dresses, wedding guest outfits, prom looks, and even wedding dresses themselves, this is a really easy way to kit out your entire crew in one go. With sizes up to a UK 34 and free custom sizing available on most designs (just input your measurements and they’ll make it to fit), they’re a plus-size-friendly brand that actually delivers.
Founded in 2015, AW Bridal blends comfort with distinct design, and is known for creating modern silhouettes. Their pieces are ideal for mix-and-match bridal parties, with many styles available in a wide variety of colours and patterns. They even offer five free fabric swatches, so you can colour match across your party or décor plans before placing your order.
Here are 10 of our favourite alternative bridesmaid looks from AW Bridal, each perfect for a non-traditional wedding vibe:
1. Alison
Bold, floral, and unapologetically fun. The Alison dress is ideal for maximalist bridal parties or anyone leaning into cottagecore or garden goth aesthetics. The floaty fabric and applique blooms make it perfect for outdoor ceremonies.
2. Mugwort
Delicate and fairytale-like, Mugwort in baby blue works beautifully for a ‘something blue’ or even a pastel goth vibe. The halter neckline and draped silhouette are flattering on a range of body types and easy to style up or down.
3. Bryn
Bryn gives major nymph-in-the-forest energy. This one’s for your ethereal friends who want to float through the day like a woodland spirit. We love it for medieval fantasy themes or anything involving flower crowns.
4. Anaya
With its flutter sleeves and subtle ombré tones, Anaya has a dreamy, almost anime-inspired softness to it. Think soft goth meets fairy princess – especially good for spring weddings or sunset ceremonies.
5. Largo
Largo is pure modern romance. The sage green tone is muted enough to work with darker palettes, and the gathered neckline adds drama without being too much. A great option for mix-and-match for clashing floral looks.
6. Furst
The wrap v-neck style of Furst make this dress conformable to wear and super flattering – it even comes with a built in bra! The floaty skirt will make your girls want to twirl all night long making it the perfect choice for so many different styles of wedding.
7. Rachael
Minimal but striking, Rachael is a blank canvas. The understated champagne tone pairs with any aesthetic. And it’s one of those dresses that’s actually rewearable post-wedding.
8. Lorraine
If your wedding palette includes deep jewel tones, Lorraine is a must. The dark emerald jumpsuit is bold without being bright, and the V neckline makes it feel grown-up and dramatic without veering into cliché.
9. Maura
Maura is giving siren, fairy queen, and a bit of “I just stepped out of a fantasy novel.” Styled from the sleekest satin charmeuse material in a mermaid silouette, this dress is just that go-to for a simple design that gives the bridesmaid the limitless ability to pull off any vibe.
10. Aiden
A more earthy, witchy vibe, Aiden is for the bridesmaid who would rather be foraging than wearing heels. It’s soft, romantic, and grounded – ideal for an autumnal or Pagan-inspired celebration.