Do I Really Have To Blog?

do i really have to blog

As a small business owner, utilising visually driven social media platforms such as Pinterest, Instagram and Facebook is undoubtedly important. However over the past year or so I’ve started to notice a massive decline in the one thing that started it all; blogging. While I used to love reading my favourite business owners’ blogs, these days more and more of them appear to be neglected. They have been abandoned for the bright lights and instant gratitude of social media.

Blogging is a powerful tool for promoting new work, sharing inspiration, letting people into the behind the scenes action, and posting your opinions. It’s the best way to share who you really are with the world and build a loyal following. But blogging hard. It takes forward planning and lots of work, hence the mass exodus.

I get it. You’re busy. And while updating a blog is a slog, social media is so fun and easy in comparison. But here’s the thing, if you’re willing to put the work in, a blog will bring you many more rewards than even the largest following on Instagram.

being famous on instagram is like being rich in monopoly

♥ Writing helpful articles for your ideal client will build those fans who are much more likely to go on and book your services or buy your products. This simply can’t be done with a tweet.

♥ With your blog, you make the rules. You own the domain and you can share whatever you want, whenever you want. You don’t have to adhere to anyone else’s guidelines or parameters.

♥ Seo. Facebook fans are all well and good, but they don’t help the searchability of your website, which is ultimately what you’ll be using to sell your services.

♥ You own all your own work. Yes, sharing your images on Instagram might get you lots of likes – and even sales – right now, but what will happen if Instagram goes the way of MySpace? Will your followers go out of their way to find you elsewhere online? Most of them will not.

Sure, the instant validation that social media brings with likes, shares and comments just isn’t there with blogging any more (blog comments are down internet-wide) but that doesn’t mean it’s pointless. Your social media presence should add to your online visibility, not be the sole source of it.

Blogging may not seem so essential any more but I’d caution you to ignore it completely. Yes, it is hard work, but aren’t all the worthwhile things in life? I might be a full time blogger and so completely biased, but I nearly always discover my most favourite online businesses through their blogs first.

Supporting Cast

12 comments

  1. You are SO on the money, Kat! This is a particular bug bear of mine… I know these girls with a very successful retail store. They started a ‘blog’ except it’s not a blog, it’s a Facebook page with little one line, ‘Oh look, I adore this’ and ‘Last night I had the pleasure of having my face replanted for free and here’s my review…’ kind of thing! I suppose well done to them for getting all the freebies, but lording it up and having the world fall at your feet over the free necklace round your neck does not make a blog to me!! <3 The Green Room, you're so full of wisdom xx

  2. I love blogging and it really adds a different dimension to your business plus I think once you’ve been writing a blog yourself you really appreciate the effort involved behind it! X

  3. Great post and great advice Kat, as always. I honestly do think that the importance of your blog depends on what it is you are blogging about and why you are blogging. I blog because I love to share all of the knowledge that I have and I love to give that knowledge a voice. Although, my blog is about what I do and what I know, I’m not selling anything, I’m sharing. If your primary reason for blogging is to share your passions, you will always be crazy about your blog. For me, not blogging, is like not breathing!

  4. Agree with you on everything you said (…what else would a blogcadette say, right? 🙂 ). I love the quote about Instagram you put there- it’s so true! Followers on social media, like Twitter and Instagram, don’t always translate into anything…A company I used to work for had over 20K followers on Facebook but their website traffic was painfully low.
    Love reading your business advice!
    Xx, Marketa

  5. just the amount of good friends I made through blogging grants it a secure place in my heart. social media can be fun and spontaneous but blogs really connect people. 🙂

  6. I always thought a blog was one of the things that just had to ‘give’ BUT after your talk at F&P I have decided to start one in the new year. Now, with the benefit of hindsight, I qm sort of annoyed with myself for not having blogged from day dot! So, thank you 🙂

  7. I think a blog does wonders for a business – it brings traffic to a website by providing constantly updated information and can show so much more personality behind a brand than social media (there is only so much you can say on Twitter!).

    Emma | frillsanddoodads.com

  8. This has inspired me to make a new year resolution of writing a blog properly – this has been my first year – so I have spent a lot of time actually making flowers and taking very good photos – now I need to get people to my website and update it so so much to do 🙂

  9. Amen to that sista! Such a good post, and so true!! When I rebranded and relaunched with a new site and new look I put in a ton of hustle to get my blog up and and posting often. My SEO has gone through the roof and I know it’s because I’m on it, doing it, and paying attention. I love that I have a chance to reach people in a different way they just my site and social media. Yes, it’s work, but I’m so thankful I have the ability (and trained know how) to do it.

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