Five Simple Strategies to Keep on Top of your Small Business Finances

Kat

FX Media

February 18, 2014

I'm about as un-mathematically minded as they come. Just the thought of balance sheets, invoices and bookkeeping brings me out in a cold sweat. So no-one is more surprised than me that today I'm writing an article about managing small business finances!

Does Your Business Have A Secret Recipe?

Kat

Emma Case

February 11, 2014

Do you ever wonder what it is that makes one blog memorable and recognisable and another seem like they're going through an identity crisis every other week? Do you ever look at a photograph and instantly know who took it? Or see a dress and immediately know who the designer was?

What I Wish I’d Known When I Started My Business

Kat

February 4, 2014

I was lying in bed one Saturday night, mulling over everything I had to get done that coming week, and my thoughts suddenly shifted to how different my life was when I was just starting my blog and business. I pondered, if I knew then what I know now, would I ever have even have registered my domain? Or would it have all just felt too big, too scary and too unattainable to even try? I didn't really have a plan or any goals for my blog when I started out, I simply wanted to write about weddings, but if I did, would it have made a difference to how things panned out?

Navigating Online Cliques

Kat

January 31, 2014

Dear Kat I'm a new blogger (hoping to launch my site soon) and I'm really struggling with getting my name out there... well, it's not even that really, I'm struggling to get any kind of response from people. You see, I've emailed a bunch of people in the industry that I admire, sometimes to ask for a little advice, but mostly to just introduce myself and say hello... but no one is replying to me. I'm starting to feel invisible! It's so difficult to get a new blog or business off the ground as it is and I already feel like giving up. I feel like there are all these different cliques of people and I don't fit in anywhere. I feel like everyone else is already in the club and I'm standing on the outside on my own. It just seems like they don’t want anyone else to join. What am I doing wrong?

How to Increase Your Organic Reach on Facebook

Kat

Lisa Jane

January 28, 2014

There has been a lot of talk recently from small business owners who are having trouble reaching all of their Facebook fans with their updates. While I'm not planning to get into a debate about why this might be, today I thought I'd share some ways in which you can make sure your posts reach as many of your fans as possible.

Raiders of the Lost Ark is a Lot Like Blogging

Kat

January 24, 2014

A little while back I discovered this making of documentary about Raiders of the Lost Ark. I studied film at University and one of all time favourite things is to see behind the scenes of movies that I'm obsessed with (random factoid: I actually wrote an essay about the sound used in this film!)

How to Host a Workshop or Live Event

Kat

Janneke Storm

January 21, 2014

Last year I attended, spoke at and organised more live events than ever before. While hard work, they are also incredibly rewarding and so much fun to do. I'm thrilled that doing them is such a huge part of my business now. The Blogcademy in particular has changed my life so much! The first live events I hosted were parties for blog readers and people in the wedding industry, I then moved on to doing small afternoon-long, in-person blogging workshops before launching The Blogcademy with Gala and Shauna in 2012. Needless to say I've learnt a lot of lessons about what does and does not work when putting on events.

The Magic Wand

Lisa Devlin

Devlin Photos

January 17, 2014

The New Year… already? How did that happen? Have you noticed a dramatic increase in enquiries now that the festivities are over with? If you have done your marketing homework like I suggested in this Green Room article on getting your New Year marketing in place, then you might be all set up with a prime ad in a juicy spot on a blog and are just scooping up all those panic bookers, right?