The Wedding Dress Shopping Questions Nobody Thinks to Ask

Alexandra Merri

Spring Summer Collective

May 29, 2026

Most brides go into wedding dress shopping focused on what they want their dress to look like. You’ve probably saved necklines, silhouettes and sleeve details to Pinterest boards for months… but once you actually start to try dresses on, it will suddenly start to dawn on you that there are a lot of practical considerations too. A 20-foot train may look incredible on a mood board, but in reality, it will frustrate you before the ceremony is even over. A long sleeve gown may be the vison in your head, but if you’re getting married in the height of summer, think again. That basque waist may be stunning, but can you sit down and eat while wearing it?

Wedding Dress Shopping 101: A No-Nonsense Guide to Buying a Wedding Dress

Alexandra Merri

Mark Horton Photos

April 9, 2026

This is your no-nonsense roadmap to wedding dress shopping - from picking boutiques and decoding sizing to trusting your instincts and keeping the experience grounded in who you are.

Mix, Match & Make It Clash: How to Make Your Wedding Outfit Your Own

Alexandra Merri

McKenzie Bigliazzi

February 3, 2026

Forget the fairytale formula. Your wedding look doesn’t need to be one dress, one designer, one aesthetic. It can be layered, clashed, thrifted, and totally your own.

Fashion Forward: The Modern Groom Reimagined

Alexandra Merri

December 1, 2025

In the ever-evolving landscape of modern menswear, 2025 has marked a pivotal shift in how grooms approach their wedding-day wardrobes. No longer confined to black tuxedos and muted tailoring, today’s grooms are embracing fearless self-expression. And it’s about time!

Bridal Fashion is Pretty… But is it All Becoming a Bit Predictable?

Alexandra Merri

September 29, 2025

As the final model walked the runway at Barcelona Bridal Fashion Week, a familiar sigh rippled through the crowd of journalists and bridal buyers. Yes, everything was breathtakingly beautiful but sat in the front row we were also kind of underwhelmed. It was all just more of the same…

Rock ‘n’ Romance: Bridal Fashion Inspired by Rock Royalty

Alexandra Merri

July 29, 2025

Music and fashion have always been intertwined, so it’s no surprise that some of the most iconic and frequently referenced bridal looks come from the weddings of musicians. Whether it is Elvis and Priscilla’s 1960s Vegas nuptials or Kat Von D and Rafael Reyes’ gothic masterpiece, musicians have long influenced wedding trends in ways that transcend the decades.

Say It with Flowers: Wedding Fashion’s Bloom-Filled Comeback

Alexandra Merri

June 16, 2025

Flowers have long symbolised love, beauty, and new beginnings, so it’s no wonder they are synonymous with weddings. Although they often take centre stage when it comes to wedding décor, floral details can be woven into bridal styling too. Whether you’re inspired by bold maximalist floral prints, statement accessories, or vintage treasures, adding floral details to your wedding look allows you to infuse a sense of romantic whimsy into your aisle style.

How to DIY Your Wedding Look (Without Losing Your Mind or Style)

Alexandra Merri

Story of Eve

June 4, 2025

When we talk about DIY weddings, we usually think of décor projects, flowers, maybe even a homemade cake… but you can also go DIY with what you wear! Whether you’re dreaming of designing your own outfit from scratch or just adding a personal touch to accessories, with patience and a clear vision, DIY can become a meaningful expression of who you are.

Gender Fluid Wedding Fashion

Alexandra Merri

February 11, 2025

The wedding industry is undergoing a much-needed transformation as Gen Z dismisses outdated traditional wedding norms. Say goodbye to awkward first dances and traditional cake cutting—today's couples are writing their own rules. This also includes breaking free from conventional bride and groom dress codes.

How to Add a Maximalist Twist to Your Wedding Day Attire

Alexandra Merri

Devlin Photos

December 4, 2024

Fashion is a powerful form of self-expression and what could be a better opportunity to unleash your creativity than your wedding day? While there are many, MANY bridal designers keeping things safe, traditional, and dare we say a little boring – there are those who are embracing the extravagance to help brides go ‘more is more’ on the most extravagant day of their life.

Embracing Your Dark Side with Gothic Wedding Fashion

Alexandra Merri

Devlin Photos

October 24, 2024

Halloween is just around the corner, and even though spooky aesthetics is a permanent choice for Rock n Roll Brides rather than a seasonal fad, it still felt like the perfect time to revisit this article from a previous issue of the magazine!

Adding Oomph to Your Wedding Outfit without the Price Tag

Alexandra Merri

Ha Nguyen Photo

November 6, 2023

It goes without saying that we love bridal designers and boutiques, but an outfit doesn’t have to be labelled ‘wedding dress’ to be worn on a wedding day nor to make you feel special. Special is actually a word that gives me a little of the ick - I propose ‘your most fabulous and authentic self’ should be used in its place.