Are Long Lasting Liquid Lipsticks Worth the Hype?

April 29, 2016

Are Long Lasting Liquid Lipsticks Worth the Hype2

I’m wearing Rio by Anastasia Beverly Hills in these photos

I’m really into watching beauty reviews on YouTube right now. I know, I’m about 5 years late to the party and probably about 10 years older than their average viewer but it’s SO FASCINATING. I did actually momentarily consider filming this post rather than writing it, but then I decided to stick with what I know because being on camera is the cringiest thing ever (I just joined Snapchat and I’m trying to get better at it though, My username is kat_rocknroll if you want to follow me!)

Aaaaanyway… Apart from YouTube, the other thing I am unashamedly obsessed with right now is liquid lipsticks. I swear to God buying them is such a compulsion and I literally can not stop. I really wish they’d been around when I got married too because something with staying power that’s also kiss proof is ideal to wear on your wedding day.

There is always a lot of chat about the best long lasting lipsticks in the Rock n Roll Bride Facebook group, and as I’ve now amassed quite the collection of brands and colours, I thought I’d put together a little side by side review for you.

I’m rating each brand on overall pros and cons, how long they last, if they come off when you kiss someone (thanks for being the guinea pig Gareth!) how drying they are (1 being the sahara desert, 10 being as moisturising as anything) and the cost.

Lime Crime Velvetines

♥ Loads of colour options.
♥ New colours released all the time.
♥ One of the longest lasting.

♥ Lime Crime don’t have a great reputation.
♥ The swatches online are often quite inaccurate.
♥ You have to order them from the US which can be expensive, especially if you’re stung with customs.
♥ They have a weird kind of a chemically, fake sweet smell.

Lasting power: 9/10
Kiss proof factor: 10/10
Dryness: 8/10
Cost: £14 + £8 shipping + £8 customs. Total: £30 (approx)

Jeffree Star Cosmetics Velour Liquid Lipstick

♥ The wand is super easy to use, flexible and very accurate. It’s definitely the best one of all the liquid lipsticks I’ve tried.
♥ Really, really long lasting.
♥ Creamy consistency.
♥ You can mix these really easily to create your own colours (I use the nudes all the time to lighten up other ones).
♥ Allegedly you can also use them as eye liners, but I haven’t tried that myself.

♥ The most popular colours always seem to be out of stock.
♥ The colour choices that I’d actually wear are a bit limited. I love you Jeffree but I have no desire for white, blue or green lips.
♥ While there are some UK stockist, they never seem to have many colours available.
♥ Shipping/ customs from the US makes these pretty expensive.

Lasting power: 10/10
Kiss proof factor: 10/10
Dryness: 9/10
Cost: £13 + £8 shipping + £8 customs. Total: £29 (approx)

Anastasia Beverly Hills Liquid Lipstick

♥ Shipping from the USA is super fast (within 2 days!)
♥ The colours are super bright and the swatches on their site are very accurate.
♥ They last almost all day with no need to reapply.

♥ There are no UK stockists. You have to order them from the US which is expensive.
♥ Flakes a little after a few hours.

Lasting power: 8/10
Kiss proof factor: 10/10
Dryness: 7/10
Cost: £14 + £13 shipping + £8 customs. Total: £35 (approx)

LASplash Cosmetics Lip Couture

♥ Loads of colour options.

♥ The colour doesn’t go on very evenly. I generally need to apply two coats and then it feels really thick and heavy on my lips.
♥ They flake really badly after wearing for just few hours.
♥ Shipping to the UK is ridiculously expensive.

Lasting power: 2/10
Kiss proof factor: 7/10
Dryness: 8/10
Cost: £10 + £20 shipping + £8 customs. Total: £38 (approx)

MAC Retro Matte Liquid Lipcolour

♥ Available to buy in the UK.
♥ Super bright colours and the online swatches are very accurate.
♥ Lighter weight than a lot of the others.
♥ I love the packaging, very simple but very ‘MAC’.

♥ One of the most expensive ones (but if you’re in the UK, once you’ve paid shipping and customs on the ones from America, they’ll actually work out about £10 cheaper!)
♥ A lot of the colours are sold out right now.
♥ Not as budge-proof as some of the other brands and I had to reapply after I ate. However when it starts to fade it does so evenly, rather than flaking.

Lasting power: 8/10
Kiss proof factor: 9/10
Dryness: 10/10
Cost: £21

There’s no such thing as too many pink lipsticks

And now for the drugstore brands!

Revlon Ultra HD Matte Lip Colour

♥ Available to buy in the UK.
♥ Inexpensive.
♥ Doesn’t dry your lips out.

♥ It’s not actually matte at all. It has a bit of a sheen, and doesn’t really ever feel dry.
♥ Has a kind of sweet, fruity smell, which I wasn’t a fan of.
♥ Pretty sure thing one isn’t even trying to be kiss proof because it went everywhere!

Lasting power: 5/10
Kiss proof factor: 0/10
Dryness: 10/10
Cost: £8.99

Bourjois Rouge Edition Velvet Lipstick

♥ Available to buy in the UK.
♥ Inexpensive.

♥ Thinner consistency than the others, I needed to apply two coats.
♥ Isn’t kiss proof at all. Again, it went everywhere.
♥ Starts to fade as soon as you eat or drink.
♥ Was almost completely warn off about 3-4 hours after applying.

Lasting power: 5/10
Kiss proof factor: 0/10
Dryness: 9/10
Cost: £8.99

NYX Soft Matte Lip Cream

♥ Available to buy in the UK.
♥ Loads of colour options.
♥ The cheapest one I’ve found.
♥ Had the best consistency of all the drugstore brands.

♥ I needed to apply two coats.
♥ The colour wasn’t as bright as I expected from the swatch and tube.
♥ It wasn’t really that matte either.
♥ Was completely gone after eating and drinking.

Lasting power: 3/10
Kiss proof factor: 0/10
Dryness: 10/10
Cost: £5.50

Are Long Lasting Liquid Lipsticks Worth the Hype


My favourite brands, by far, are Jeffree Star Cosmetics and MAC because they last the longest and when they do wear off, they fade evenly rather than flake. If I was pushed I’d probably say the Jeffree Star ones are my ultimate winner, I just wish there were more colours available. According to his social media he is working on more at the moment (including metallics, hell yes!), they just needed to come out faster to satisfy my addiction!

The drugstore brands (Bourjois, Revlon, NYX) are definitely the least drying when wearing them, but that’s really because they don’t go that matte at all! I’m not sure why you’d buy these over a normal lipstick really. They also can’t complete with the more expensive ones in terms of staying power. Of these, the only one I’d recommend would be the Bourjois, but only if you don’t mind reapplying throughout the day and you’re OK with leaving lipstick marks on your beloved!

Are their any other liquid lipstick brands that you’ve tried and you love?


  1. Aitchey

    One thing I really want to know is what’s the process to change from one colour to another? Do you re-bleach?

  2. Post author

    Aitchey – it would be better just to let it fade as much as possible and then dye over the top. More bleach will only damage the hair further!

  3. Thanks for posting this Kat! I’m bringing my mermaid hair back after giving my hair a well deserved vacation. I’m excited to try oVertone out.

  4. Manu

    Also, vinegar should become your new BFF; it helps the cuticle close back down (as much as possible). Best routine I have found is to do a vinegar rinse after a mask or deep condition (and if you add aloe vera gel and/or honey to either, it’s even better), then apply a silicone leave-in. That’s my best bet for keeping moisture and protein in.

  5. Rachel

    You can buy Olaplex 3 from look fantastic online now! Just in case anyone wanted to buy it offline without worrying about it’s authenticity.

  6. I have over bleached on my hair and have heard so many good things about it, however, my hairdresser does not do it and I feel cheeky using another hair salon for the treatment. the struggles are real!

  7. MsSolo

    I’ve been bleaching bits of my hair and dying it random colours for years now – I find the exciting colour dyes at the salon fade very quickly so I use Directions at home to top up, and only go when the roots are really noticeable and need rebleaching. I put the Directions on dry hair and leave it for several hours, and I find as well as giving me a longer lasting colour it also acts as a conditioning mask. To be honest, I only took the plunge doing so because a friend already did – if I switched to a different brand of dye I don’t know if I’d dare ignore the instructions!

  8. Emily

    Though I only get a professional to bleach my hair, I do my own dying at home. I have found that the reds fade A LOT faster than any other color. If using Manic Panic, I always go a shade darker than what I want my hair color to be and ion stays the color as printed on the box and worked the best for me.

  9. So, I’ve started dying my hair teal (Mermaid by manic panic). I have dishwater blonde hair so I super bleached it and put the teal in and it has looked awesome! My roots have grown in and I’d like to re do my color. **My question is can I just bleach the new growth and re do the teal or do I have to do the the new growth AND bleach out the already teal part too to make it all even? Or can I just refresh the old teal and it will match the newly bleached roots?


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