Design and Win Your Dream Wedding Shoes with Upper Street!

Lisa Jane Photography & Kat Williams

August 5, 2015

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What if I told you that your dream wedding shoes were just a click away? That finding the perfect pair is just a case of coming up with the idea? Well your dream is about to become a reality with Upper Street Shoes! The luxury brand allows you to become the designer of your own perfect pair of stilettos, boots, sandals or ballet flats, and believe me when I say that you’ll do it once and be hooked for life!

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You can choose from hundreds of different styles, colours, materials and heels to create over 4 million unique designs using their online 3D design tool! The shoes are available in sizes 33-44 and cost from £195.

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However if you prefer to do things in person then a design appointment at the Shoe Lounge, in the heart of Fitzrovia, central London, is a must-do. Their four story townhouse is decked out top to bottom with samples, swatches and lovely shoe fairies who will help you design your dream pair of footwear, with a glass of fizz or a cup of tea in hand!

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This service is by appointment only, and is available for one-on-one consultations or private shoe parties. To book an appointment you can call 0207 148 7070 or email

Your shoes will take 3-4 weeks to be lovingly hand-crafted and delivered directly to your door, and if they arrive and they’re not quite right (like, maybe they are just a teeny bit too small) they will remake them for you, free of charge!

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Design and win!

Prepare to get those creative juices flowing because I’m giving you the chance to win a visit to the Shoe Lounge to create your very own pair of dream shoes. Oh I am just too good to you!

To enter, simply head over to and use their 3D design tool to mock up your idea of shoe heaven. If you’re stumped for ideas, there is plenty of inspiration in their shoe gallery to get you started.

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Once you’re done, simply screenshot the shoe and post it to Instagram using the hashtag #rocknrollshoelounge. Tag both @upperstreetshoe and @rocknrollbride in the caption and also let us know what your inspiration was. You must also follow both @upperstreet and @rocknrollbride to qualify.

You have two weeks, until midnight Wednesday 19th August to enter, and we will pick our favourite design and leave a comment on the winning Instagram after that date.

Edit: Due to some issues with the Upper Street website when viewed on a phone or tablet, we have extended the deadline for this contest. You now have until midnight 26th August to enter. Please use a laptop or desktop computer to register and design your shoes!

Happy designing!

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Ts & Cs

♥ One Rock n Roll Bride reader will win an appointment at the Upper Street Shoe Lounge and a pair of shoes of their own design. Prize does not include travel to and from London or any accommodation required for your visit.
♥ Closing date for entries is 26/08/2015. The winner will be chosen by Upper Street and a comment will be left on the winning Instagram after that date.
♥ Contest is only open to readers in the UK. If you are under 18, you must be accompanied by an adult for your visit.
♥ Only 1 entry per Instagram account.
♥ If for any reason the advertised prizes are unavailable, Upper Street reserves the right at their absolute discretion to substitute a similar prize of equivalent or greater value. None of the prizes may be exchanged or transferred and no cash alternative will be offered.
♥ By entering the draw, you hereby warrant that all information submitted by you is true, current and complete.
♥ Liability cannot be accepted for entries which are lost in transit or not received due to technical difficulties.
♥ Upper Street’s decision and any decision taken by the promoter is final and no correspondence will be entered into.
♥ No purchase necessary.