A Bridal Show with a Difference? Thank Goodness for A Most Curious Wedding Fair

Joanna Millington

January 29, 2013

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Let’s be honest, there are A LOT of wedding fairs to choose from these days. In fact British brides & grooms have never had so much choice. Which is clearly awesome, but let’s be honest, it can be quite confusing. How on earth are you supposed to know which ones are the best and which ones to actually go to? Aren’t they all the same anyway?

Well today I’m here to share with you just one of the shows that I think you should check out. I went along last year (and judged an award!) and I can hand-on-my-heart say that The Most Curious Wedding Fair is one of the goodies. If you like all things vintage – but with a twist – then this is the fair for you. Think less cute mismatched crockery, cupcakes and bunting and more quirky, awesome and almost slightly weird (but certainly wonderful) wedding ideas. High fashion inspiration sits with ideas you didn’t even know existed, and the fashion show is more of a modern dance performance than anything else – something hugely influenced by artist and set designer Gemma Goodwin joining the Most Curious events team in 2011.

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“Cool wedding fairs are almost becoming exactly like the very weddings that they initially rebelled against – a little bit cookie cutter and a little bit formulaic”, writes organiser Becky Hoh-Hale. “You almost know what to expect and a lot of them are already very set in their ways. Well with A Most Curious Wedding Fair I really want to push above the parapet, and to let it stand apart and do it’s own thing. We still love classic vintage but today ‘vintage’ can be so much more. A Most Curious has taken a solemn vow to bring you the emerging fashions but to be changeable, en vogue and never tired or standing still. If it’s beautiful, fresh, cool or just about to be cool, we will incorporate it into our wedding fair! We want you to see actual new ideas that you can incorporate into your day in your own way.”

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“As ever, operating under the simple premise of ‘cool stuff for your wedding’, the exhibitors include new and fresh talent alongside names you will know and admire”, Becky continues. “We have affordable, couture dresses as well as vintage choices, exciting floristry, cakes, catering, accessories, photography, music, groomswear, hair and make up, decor, stationery, lingerie, millinery, rings, DIY ideas and maybe a few surprises that aren’t on your list! There will be further instalments of the Most Curious famous fashion shows, raising the bar once again merging performance, styling and gosh darn beautiful and directional bridal and grooms attire. We want to provide you with inspiration guaranteed to bring together all the ideas you’ve been searching for but couldn’t find the words to describe.”

“We are also dedicated to supporting new emerging talent and will be giving a chance for recent graduates and business start ups, who are hoping to bring something fresh to the wedding industry, to have a space at this amazing location with our second edition of Bridal NEXT! Applications for both the fairs and Bridal Next! are now being taken, so if you’re a supplier and you’d like to be involved then be sure to get in touch!”

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The weekend long event in East London boasts 70 innovative exhibitors and runs from Friday 19th April – Sunday 21st April at The Truman Brewery near Brick Lane in London. Doors open at 10.30 am on Saturday & Sunday and tickets cost just £4 on the door or £3 if bought in advance. The Friday event runs from 6 pm – 9 pm and is specifically for press and trade, so if you’re in the wedding press (I’m looking at you wedding bloggers) why not sign up to pop down on the Friday night for an exclusive preview?! You can email Becky on rebecca@amostcuriousparty.co.uk for more info.

And if you don’t fancy a trip to the big smoke, there is a smaller, one day fair in Norwich (but still with over 50 exhibitors!) on Saturday March 23rd at St Andrews Hall.

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Thank you Becky and team for sharing your awesome fair with my readers today. And as a side note, how amazingly amazing (!!) are the promotional images illustrating this article? Tribal bridal – I love it! Full shoot credits are below the gallery…