The Inspirations: Nubby Twiglet

I discovered Nubby Twiglet around the same time as stumbled across Gala‘s blog. I fell in love with her enviable personal style, and like any good internet stalker I loved her daily blog updates – from the clothes she wore to the pretty fonts she designed. Then in 2010, when I decided to rebrand Rock n Roll Bride, I knew there was only one graphic designer I wanted to work with. Luckily for me she was able to squeeze me into her crazy-busy schedule and the rest, as they say, is history!

Since my logo and website overhaul we’ve also worked together on my media pack as well as Rock n Roll Bride Magazine…and yes, we are working on issue two right now (sneak peek at the end of this interview). AND in just 3 weeks time she, Gala and I just happen to be in Las Vegas at the same time so we’re going to hang out in (OMG) actual real life…AND do a photo shoot together (squeeee!)

Jesus, I must get my fan-girlness in check before that happens…

Hey Nubby, can you tell us a little bit about yourself and your business. What’s the ‘Nubby Twiglet story’?

Hello! I’m a graphic designer and blogger based in Portland, Oregon. My main focus is in branding but I am also very passionate about web and editorial design. I’ve been blogging since 2001 (back when Live Journal was all the rage!) and launched my personal blog in 2007. I am a self-proclaimed aesthetics junkie and have always been passionate about sharing the world around me with the hopes of inspiring others. The one defining characteristic readers usually notice right away is that I don’t make a clear division between my work, wardrobe and surroundings; it’s all visually interconnected to form a distinct lifestyle. This is the vision I share on my blog, which can be quickly summed up as “Design, Marketing and Style Magnified.”

What about your name? Where did ‘Nubby Twiglet’ come from and why did you decide to use a pseudonym online?

Nubby Twiglet originated from a combination of nicknames I had back in high school. It was a way to separate my online and offline lives when I started blogging 10+ years ago (at that time, people rarely used their real names online). My legal name is Shauna and I actually like it! But what happened almost instantaneously is that my online existence so closely mirrored my offline life and people couldn’t easily separate the two. When I began meeting people in person that I’d first known online, they referred to me as “Nubby” so I embraced it. It’s that simple!

You’ve managed to land yourself some pretty impressive design contracts - notably Solestruck and Forever 21.  How did those come about?

I was lucky that these connections came about quite organically. Forever 21 knew about my blog and contacted me directly about designing their blog and accompanying logo a few years back. For being such a large company, they were incredibly friendly and open-minded, giving me nearly complete creative freedom.