How can I possibly even begin to describe Mark Niemierko? Well, he’s a high-end wedding planner based in London and a force to be reckoned with! But more than that he’s one hell of a character, and one I’m honoured to call a friend. We met a few years ago when he invited me for drinks at The Charlotte Hotel (read: a fancy hotel that I couldn’t afford to even step foot in) and I was super nervous. I wondered why the hell he wanted to meet me. After all, from the outside we appeared to be very different people and to have very different tastes and ideas about what made a great wedding. However let me tell you, I was wrong…it’s not only nonconformists like me that get judged by the way they look!
Mark and I got on like a house of fire from the moment we met and I can, in all honestly, say he’s rated high in my internal list of favourite people.
Despite his recognition and reputation, Mark is actually quite a private person. You won’t find him spilling his guts on Twitter or wanting to tell people every idiosyncrasy of his life or his business. In actual fact, I haven’t seen that many interviews or articles about him online that really peel back those designer suit layers and get right inside his head. Which is why, dear Green-Roomers, I’m utterly thrilled to be the one to share his secrets right here!
If you dont learn a thing or two about running your own sucessful business from Mr Niemierko then I dont know where you will. It doesnt matter what kind of weddings or which market you want to attract; Mark is a genius marketeer, and the perfect representation of his brand.
Photography Credit: Segerius Bruce Photography
So Mark, what’s the ‘Niemierko’ story? How did you start your company and what’s happened between then and now?
I started in weddings 7 years ago. Prior to that I worked in Film and TV Production as Head of Operations. However I also dabbled in PR and Events within Film. I really enjoyed the events side of my role and wanted to start my own events company. I was 23. I had a grand plan of an events company which would also have a small wedding planning arm to it. There weren’t many planners in London – well not tasteful ones – 7 years ago, and most event companies wouldn’t touch weddings due to the effort and time involved in them, they didn’t see them as profit making. So I spotted a gap in the market and a niche that I could cater for. Bizarrely and pretty instantly, through having a nicely designed website and a bit of google advertising the enquiries started to come in!
You learn from the start. I did day management for some of my friends weddings to get an idea (which by the way is a service we don’t offer any more), attended wedding fairs up and down the country (not just the high-end ones! I saw some shocking tacky things!) 6 months before launching I researched the market in great detail – was I going to do a few high-end events or lots of mass ma