Your Brand Is Not What You Say It Is…

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Your brand is not what you say it is, it is what other people say about their experience of you. You are not good at something because you tell people you are, your strengths are defined by what other people decide about you on their own. Your weaknesses are not your internal soul-crushing insecurities, they only become a problem when they are visible to the outside world.

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The Blogcademy: Live in your Living Room…

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The Blogcademy online Q&A session is starting at 1pm PST / 4pm EST / 8pm GMT today. Sign up below for the bargain price of $7 to watch and participate in the action. If you can’t tune in live, don’t worry, your ticket will give you access to a recording of the action forever. Signing up is easy – just press the orange button!

However I do have to warn you, I only got into Portland late last night so I’m pretty darn jet-lagged… it may not be a pretty sight but maybe seeing that is worth the $7 in itself!? Thank God I have Gala & Shauna to keep me awake and excited. See you there my pretties, and don’t forget – this is your chance to grill us and to ask us all those difficult questions! Either pipe up during the livestream or tweet them to us in advance.

EDIT: The livestream has now taken place but you can still sign up and watch a recording of our shenanigans below!

Six Rules Every Business Owner Needs to Obey

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As bloggers, designers or photographers running our own businesses there are a million and one things to juggle and keep track of. It can sometimes feel like you have 27 balls in the air at once. Here are the six rules that I think you need to follow so that you drop as few of them as possible.

1. Be gracious

Never ever forget the importance of good old fashioned manners. Whether its replying to your emails in a timely fashion, sending a thank you note or even turning things down with grace, never underestimate the power of being polite. In an industry where competition is rife and reputation is everything, this is more important than ever. Even if someone is awful to you, smile and let it slide. Never bitch and moan in public and always, always be the better person.

In a hectic world full of tweets, status updates and emails sent via phones while on the move, it can be all to easy to forget just how much these small gestures can mean.

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2. Manage expectations

Managing expectations from clients, colleagues or anyone you work alongside is imperative to a smooth-sailing working situation. Be realistic with what you promise people and lay everything out from the off. Always strive to under-promise and over-deliver and if you ever can’t deliver something that was expected, be as honest and as gracious as possible.

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Here I go Again On my Own…

Bright and early tomorrow morning I’m grabbing my hot pink suitcases and hitting the road for the first stop on The Blogcademy World Tour. I’ve actually never flown long-haul solo before so I’m excited but also a little bit nervous about the whole thing. I have complete faith in Virgin Atlantic to get me there in one piece though, don’t let me down Richard!

Listening this LOUDLY today to get in the mood

But this ain’t no holiday – oh no siree bob! My first port of call is the live online Q&A which will be broadcast from Nubby Twiglet HQ on Wednesday 27th at 1pm PST / 4pm EST / 8PM GMT. If you’d like to be a part of it, it’s easy! Simply buy your ticket (for the utter bargain price of $7) right now and then either tune in live or watch the recording of the session at your leisure. The livestream is the perfect introduction to The Blogcademy and so if you’re not sure if the full workshop is for you, why not grill us first? The session will be 100% directed by YOU so don’t forget to ask us those blogging or business questions that have been plaguing you. You can do so by emailing them to headmisstresses@theblogcademy.com or tweeting us in advance.

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We’re Having a Digital Party… And You’re Invited!

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Next week, on Wednesday 27th March, The Blogcademy headmistresses are having a digital party… and you’re invited! This live online Q&A is your chance to get the inside track on The Blogcademy and to ask us any of your burning blogging or business questions.

♥ Are you stuck with how to take your blog to the next level?
♥ Do you want to know how to get in with big brands?
♥ Are you in desperate need of some social media tips?
♥ Do you want to know how to best use a blog to support another business?
♥ Do you have aspirations of publishing a book or creating digital product but don’t know where to start?
♥ Have you been finding things rough and are just in need of some sparkle, silliness and inspiration in your life?

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Jennifer Lawrence: Actress, Oscar Winner… & Business Guru!?

It seems that everywhere you turn these days people are gushing about Jennifer Lawrence. How down to Earth she comes across, how refreshing she is and how we all want to be her BFF. And for once I can’t help but agree with them. I love her for so many reasons (not least of all because you know she’d be so fun to get drunk with) but I also think there are a huge number of things we, as small business owners, can learn from her too.

Stick with me here…

She flipped off the press

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Now I’m not saying you should tell people to eff off at every opportunity, but not conforming to the perceived ‘norms’ of an industry (in her case Hollywood, in ours the wedding industry) has made her a success. She’s not malicious about it, but she did what you know everybody else would want to if they had the balls. I mean, if I was a celebrity getting papped all day I’d want to give them the finger now and again too! Seeing her do this makes her memorable, funny and the voice of a generation.

Lesson:

Don’t ever be purposely or repeatedly malicious, but don’t be afraid to speak your mind now and again… People will love you for saying what everyone else is thinking and they’ll remember you for it.

She’s damn good at her job

She’s a truly fantastic actress. Her performance in The Hunger Games was refreshing and brilliant, and although I haven’t seen it yet, winning an Oscar for Silver Linings Playbook must mean she wasn’t too shabby in that either.

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