We’re Having a Digital Party… And You’re Invited!

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Next week, on Wednesday 27th March, The Blogcademy headmistresses are having a digital party… and you’re invited! This live online Q&A is your chance to get the inside track on The Blogcademy and to ask us any of your burning blogging or business questions.

♥ Are you stuck with how to take your blog to the next level?
♥ Do you want to know how to get in with big brands?
♥ Are you in desperate need of some social media tips?
♥ Do you want to know how to best use a blog to support another business?
♥ Do you have aspirations of publishing a book or creating digital product but don’t know where to start?
♥ Have you been finding things rough and are just in need of some sparkle, silliness and inspiration in your life?

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Jennifer Lawrence: Actress, Oscar Winner… & Business Guru!?

It seems that everywhere you turn these days people are gushing about Jennifer Lawrence. How down to Earth she comes across, how refreshing she is and how we all want to be her BFF. And for once I can’t help but agree with them. I love her for so many reasons (not least of all because you know she’d be so fun to get drunk with) but I also think there are a huge number of things we, as small business owners, can learn from her too.

Stick with me here…

She flipped off the press

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Now I’m not saying you should tell people to eff off at every opportunity, but not conforming to the perceived ‘norms’ of an industry (in her case Hollywood, in ours the wedding industry) has made her a success. She’s not malicious about it, but she did what you know everybody else would want to if they had the balls. I mean, if I was a celebrity getting papped all day I’d want to give them the finger now and again too! Seeing her do this makes her memorable, funny and the voice of a generation.

Lesson:

Don’t ever be purposely or repeatedly malicious, but don’t be afraid to speak your mind now and again… People will love you for saying what everyone else is thinking and they’ll remember you for it.

She’s damn good at her job

She’s a truly fantastic actress. Her performance in The Hunger Games was refreshing and brilliant, and although I haven’t seen it yet, winning an Oscar for Silver Linings Playbook must mean she wasn’t too shabby in that either.

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The Blogcademy World Tour & Live Online Q&A!

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Sometimes you have a little crazy idea but you just know you have to run with it. The butterflies in your tummy tell you that you’re onto something exciting and pretty darn life changing. That’s just how I felt when we came up with the The Blogcademy, and its exactly how I’m feeling today as I’m here to tell you that we’re announcing a world friggin’ tour and an online Q&A livestream!

The tour

The flights have been booked, the giant ‘B’ balloons ordered and over the next 12 months the turquoise tornado™ is ready to hit… (deep breath)

Portland
March 30th & 31st
The Cleaners at The Ace Hotel
(a limited number of spaces still available)

Los Angeles
April 6th & 7th
McCaddenSpace Studio
(a limited number of spaces still available)

New York
June 22nd & 23rd
Patina

Minneapolis
June 29th & 30th
Public Functionary

London
September 7th & 8th
Curtain Road Studios

Brisbane
Proudly presented by Tourism & Events Queensland!
November 2nd & 3rd
Bleeding Heart Gallery

Melbourne
November 6th & 7th
Lightdrop Studios

Auckland
November 9th & 10th
Generator

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How do I Make Money from my Blog?

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This is probably the question I get asked the most, either by nosy types who seem to think it’s perfectly acceptable to ask someone how much money they earn, or by newer bloggers wanting some advice. It’s also one of the biggest areas of The Blogcademy and certainly the section that garners the most discussion.

So today I’m sharing some ideas on how you might want to monetise your blog. But I’d caution you to just take these ideas as hard and fast rules. The great thing about being a blogger is that there are no rules or restrictions on what you can try to make an income. Blogging is all about forging your own path, coming up with your own ideas and going your own way. So think of this article as a jumping off point for starting to dream up your next light bulb moment.

Diversify your income streams

The most important thing to realise is that, as a blogger, it is imperative to diversify your income streams – the classic don’t put all your eggs in one basket. Having some form of advertising in place is usually the first port of call for anybody wanting to monetise a website, but what if businesses and brands decide that they don’t want to have blog ads any longer? If the bottom does fall out of digital advertising, you don’t want this to be the only way you pay your rent.

While I don’t think you should stretch yourself too thin or have too much going on (it can be difficult to keep up with and confusing for your readers) at least three or four revenue streams, in my opinion, would be advisable.

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Direct advertising

This is how I handle all the adverts on Rock n Roll Bride. So basically if someone wants an advert on my site, they email me directly about it and we take it from there. The main reasons I do it this way and not through a third party like an ad network (see below) is because a) I can have complete control over who is represented on the site and b) I don’t have to give anyone else a cut of the profits!

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Build Your Own Eiffel Tower

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Sometime late last year I got an email from Kat asking if I wanted to go to Paris to do a shoot with her, Gala & Shauna. My answer was of course an enthusiastic “Oui ma Petit Filous!!” They’d bagged themselves a fabulous apartment that we shot in, but of course I also wanted some photos by the Eiffel Tower. On the Eurostar on our return, I got to thinking about the tower and its purpose in the city. Sure, it’s a big tourist pull, but I started to wonder how on earth it got built in the first place and why it’s even there at all. So I did some research on the most recognisable iconic landmark in the French capital.

Paris is a beautiful city with plenty of amazing architecture, lots of culture and umpteen things to do but before the tower was built, many of its citizens were moving away and tourists were not exactly flocking there. Commissioned for the Exposition Universelle, a world fair held in Paris in 1889, Monsieur Eiffel’s brief was to create a temporary structure to mark the entrance to the fair. Despite facing much criticism, he seized the opportunity and designed the tallest structure in the world at that time. Once completed, visitors to Paris raved about the innovative lattice tower, left armed with their photographs and talked non-stop of going up in the amazing lifts or dining in its fine restaurant with amazing views. Suddenly the fortune of Paris had improved and these visitors were filling up the hotels and cafes. People rapidly moved back to Paris and it was suddenly one of the most exciting and most visited capital cities in the world. So much so that the decision was made to never take it down, and to this day no trip to the city of love is complete without a visit.

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