Photography: Raspberry Cupcakes
Here are this week’s links to keep you learning. Have you read anything great in the past seven days? I’d love for you to share your links in the comments (or hit me up on twitter). I’m actually taking a two week hiatus from Business Bites after this post because I’m off up a mountain with my family (Lord, give me strength). But I’ll be back and fit to bursting with new goodies nearer the end of the month. I am genuinely looking forward to a proper holiday though (i.e. one that’s not coupled with a work trip as well) and I’m sure I’ll be raring to go as soon as I get back.
March is a really busy month for me. As soon as I return from (apres) skiing I’m heading back down to the Photography Farm (won’t you come? There are still spaces left) and the week after that I’m hopping over the pond again for two more Blogcademys! Sheesh, no rest for the wicked huh? I’m a little nervous about how I’m going to keep up with my links round up posts this month as I’m spending so much time offline. Maybe I need to take a leaf out of Gala’s book, who’s gone down to doing her Carousel post just once a month? Hum…
♥ Emma is embracing fearlessness
♥ Signal vs Causes
♥ The one thing that will make you more productive
♥ Invest in yourself – and others!
♥ Why angry customers give you the best feedback
♥ 5 tips for blogging on a busy schedule
♥ Blogging can open both professional & personal doors... and not everyone has to ‘get’ it
♥ Freelance ain’t free
♥ Fashion bloggers: then & now – having a look back to how the big league all looked when they first started is always a fun past time
Advertising on blogs, specifically wedding blogs, is still quite a new and therefore alien concept to many businesses. Not a lot of people really understand it and simply think that flinging an advert or sponsored post up on a wedding blog will instantly conjure a sparkly magic wand that will send a squillion enquiries their way. I’m sorry to burst that bubble, but it doesn’t really work like that. You have to know what you’re doing, you have to have a strategy in place and you have to work and rework at it to keep your marketing campaign effective.
So today I’m going to lift the lid on some of those secrets as well as share with you some of my top tips for getting the best out of your online marketing.
1. Show exactly what you do with the image you choose
This is not the time to be cryptic! Sure it sounds obvious, but I’ve seen many an advertiser get this very wrong. If you’re a photographer make sure the image you choose shows that – don’t pick a pretty shot of a bunch of flowers. To the casual observer it will look like you’re a florist.
2. Make sure the text is legible
You have a limited space to use so this is even more vital than usual. Use fonts that are easy to read and colour combinations that stand out but don’t assault the eyes. Pick just one or two fonts and two or three core colours and don’t overcomplicate it. Check your spelling, punctuation and grammar – or even better, get someone else to check it for you.
3. Make the advert relevant to the blog
If you’re advertising on an alternative wedding blog like this one, don’t choose an image from a really traditional wedding for your advert. The more colourful, quirky and alternative looking ads always perform better on my site but this is not a uniform rule across the board!
Get to know the blog that you are wanting to advertise on. What kind of content do they post and what kind of weddings or images seem to get the best reaction from their readers? (pro tip: check the comments on the blog and on their facebook page).
4. Stand out from the crowd!
Make your ad as engaging and eye-catching as possible. This is not the time to be shy! Ad spaces are generally quite small so be sure to use the space you have in the best way you can. Fill the space and use a bright colour that stands out from all the others on the site.