8 Skills You Need When Running Your Own Business

It’s no secret that running your own business is hard work. When those heady first few weeks of excitement and anticipation are a distant memory, getting to – and staying at the top of your game can be a constant battle.

So if you’re near the start of your self-employment journey, what are the key skills you might need to give yourself a fighting chance?

1. Be a self starter

One of the things I hear over and over again is people who talk the talk about doing something new but never actually get round to it. Whether it be as small as starting a newsletter or picking a new logo to as big as re-branding or getting a new website made, it’s always the same. Too much talk and not enough action!

My advice? Stop procrastinating, stop making excuses and just do it! I’ve known people who faff over getting the perfect logo or twitter photo or strap line for months and months. Just pick something and get on with it! You are not Coca Cola so it’s OK if you change your mind later and go with something else.

In a nutshell, no one is going to do anything for you or tell you off if you don’t do the things you know you have to. But your business will suffer. You have to push yourself, yourself. You have to be your own nightmare boss, your own deadline setter, your own bank manager breathing down your neck.

2. Persistence

Things rarely happen quickly or without a significant amount of effort and hard graft. Even those people that you perceive to have been an overnight sensation have most likely worked their butts off for a very long time beforehand.

Don’t be put off if you don’t feel you’re getting to where you want to be right away. Persistence is vital. Do you know that most wannabe bloggers give up within the first 6 months? Keep on going… you’ll get there if you want it badly enough.

3. Don’t be afraid to hustle

Competition, especially in the wedding industry, is fierce and to get to the top you need to hustle. Hustle that little bootie off.

As a general rule us Brits (and I’d also say more women than men) hate to be seen to be showing off, but again, if you don’t do it no one else is gonna! You need to sell yourself. You need to put yourself out there. You need to let people know, in no uncertain terms, why you, and only you, are the person they need to book. This is not the time for shyness. So swallow that self-doubt and be loud and proud about your awesomeness!

Continue reading

Updates to Pinterest & Instragram

“Huraaaah!” was the resounding response that rippled through my Twitter feed when, seemingly simultaneously, two of the biggest social media platforms both made some exciting new announcements last week.

Firstly, Instagram profiles are now accessible online. Obviously Instagram is a phone ap, but it’s great to be able to see everyone’s photos, profiles and bios on your computer too. Plus it’s a huge bonus when writing about your own instagram on your blog as you can now link directly to it without having to use a 3rd party website (statigr.am must be GUTTED!)

My only small complaint with Instagram these days is that I’m a little bored of all the filters. Can an updated set of filters be in the works please Mr. Instagram? Being an Andorid user I’m limited on decent editing aps as it is, so my only option really is to upload my photos to my computer, edit them in photoshop and then re-upload them – it’s a pain in the butt!

Do you think the online profiles will make any difference to how you use Instagram?

Continue reading

Pick Yourself Up and Try Again

We’ve all been in situations when something work-related just hasn’t gone our way. And if it’s something you feel you have worked super hard for then it’s even worse. Gutting even. Not everything we plan for or aim towards always comes off, so how can you cope with a professional disappointment without taking it out on your loved ones or hitting the gin?

I have all kinds of mini-disappointments in my working life. From not being booked by an awesome sounding couple, to pressing publish on a blog post to a sea of silence. In general however, life is good. I work hard and most times I have happy news. All kinds of opportunities come my way and I like to think I grab them all by the short & curlies and make the best of them. I love my clients and I get to work with great photographers at Photography Farm. Plus when all the hard work from the workshop is done, we get to kick back and make use of the rockstar facilities – it’s really pretty great. I even recently went to New York because I was invited to speak for the B&H Event Space and The Blogcademy. Amazing. In between the two events we hung out and generally had a blast. Recently however, I faced a big career disappointment.

A while back I was told that I was in line for a huge worldwide industry award. I had been nominated by some pretty high up people, whose radar I had no idea I was even on. The first thing I did was call Kat to scream my news down the phone as I knew she would understand what a big deal it was. It was super early in the morning but hey… that’s what friends are for. I felt like I had won an Oscar. However when I looked into the small print for the award, it turned out I couldn’t qualify. I was sooooo totally gutted. I felt like I had been invited to Buckingham Palace thinking I was getting an OBE only to be ushered in the servant’s entrance and told I had to polish the silver.

Continue reading

Is Guest Writing a Waste of Time?

In the late 80s, with the popularity of chat shows on the rise, television producers would always have ‘go to’ standby guests in case somebody pulled out at the last minute. After a while it seemed that any time this happened it would be Christopher Biggins who filled in… I guess because he was always available (aww)! Biggins swiftly became known on the circuit as a ‘professional guest’, and needless to say, was a bit of a running joke.

When I heard this story this week, I immediately started thinking about guest blogging and whether it’s a good thing to be so readily available all the time…

Write for the right blog

Writing attractive guest posts can be hard work and you really need to make sure you’re pitching the right content to the right blog. It’s imperative that the blog you’re being featured on has a large and engaged audience, but more than that, attracts a similar niche of reader to the one you want to. There can be great benefits to getting a solid guest post featured, but it is important to be strategic about what you write and where it’s published.

You really only want to be writing for another blog that has a larger audience than your own and who’s readers regularly engage and respond to guest posters. Some blogs survive with the majority of their content being guest submitted, whereas for others it’s a rarity. If you’re pitching to the latter, I would imagine this to be a less successful strategy as the readers won’t be used to engaging with writers who are not the owner of the blog.

Guest posts are a great way to promote your product or services to a brand new audience but you need to be clever about how you pitch yourself and not come across as over salesy or spammy. That’s a sure-fire way to put people off. Think about what you’re going to write about but also who you’re writing for.

Don’t over-commit

However tempting or flattering, signing up for a regular column without testing the water first is a bad idea. Never over-commit yourself (especially if you’re not getting paid – which you rarely will). There’s nothing worse than having a column that your dreading writing because it never gets you anything in return. Yes, I strongly believe that regular and consistent presence somewhere is the best way to convert casual readers into loyal fans, but before you commit to anything long-term, dip your toes in the water.

Continue reading

5 Lessons Learnt by Bunking Off Work

“Breathe. Let go. And remind yourself that this very moment is the only one you know you have for sure” – Oprah Winfrey

What a whirlwind! First up thank you so much for allowing me to take a few weeks off the Green Room while I was away. I had good intentions to get some guest posts up, but when it came down to it I just didn’t have any in the pipeline that I thought we’re strong enough… and so I figured, quality over quantity, and let it go.

A moment of honesty – the few weeks running up to me going away were tough. I was seriously lacking inspiration and my blogging mojo was waning. The endless treadmill that can be running a blog full time, with the constant pressure to update daily (or in my case multiple times daily) was starting to loose it’s sparkle. Don’t get me wrong, I am forever in love with my job, but I was just feeling like the posts I was publishing were only okaaaay. Like I was just going through the motions and that the standard of what I was writing was slipping.

I needed this break. Badly. We all know that those moments where you’re sat staring at your computer screen just willing the inspiration to come are the least productive. Then add immense tiredness and a crap load of deadlines to that mix and it’s a recipe for disaster.

So as the time for me to leave got closer I made the decision that enough was enough and I was going to give myself a proper break from it all. No blogging, no emails, limiting my social media use – a proper digital detox. I wanted to re-find my passion, re-find some inspiration and re-find my blogging mojo!

Continue reading

Gratitude

Photography Credit: Celina Kenyon

As this is my last Green Room post before I jet off to New York, I’m feeling a little apathetic. I’m sure I’ll be coming home with a truckload of post-Blogcademy inspiration in tow but right now I’m just… tired.

Keeping up with life and work, getting things organised before I leave, it all piles up and sometimes it can feel like it’s becoming too much. I guess what I’m really trying to say is that I’m knackered and in need of a holiday. Badly. I can’t be the only one who’s feeling like this either. It’s probably a lot to do with the time of year, and if you work in the wedding industry you’ll know exactly what I’m talking about. The Summer season can be rather mental all-round, and it’s swiftly followed by the usual October wedding fair circuit and new collection launches… AKA it’s exhausting.

But, I digress. What I really want to talk to you about today is gratitude. Or more specifically the purposeful act of being thankful.

I was actually talking to Gala & Nubby about this just last week. We’re all a bit overrun with work – our usual commitments compounded with preparing for The Blogcademy has all three of us resembling (perfectly accessorised) headless chickens. But then, through it all, came the moment of clarity that I so desperately needed. ”You know what though,” I emailed, “We all have the actual BEST job in the world. We get to do what we love and hell, we could be working in McDonald’s!” And right then and there I felt like the luckiest girl on the planet.

Continue reading