In today’s fast moving and highly competitive digital marketplace, it is more important than ever that you and your brand make a good first impression on a potential client. Despite the numerous ways to connect with people online, it’s still very much true that nothing quite sells like a real person, and having a genuine connection or affinity with the person you’re talking to. In fact last year Liene Stevens of Splendid Communications published the results of an extensive survey of thousands of engaged and newly married couples which reported just that. 97% of couples said that a potential wedding supplier’s personality was either ‘very important’ or ‘mattered’.
So how can we utilise this knowledge and better get our personalities across online? As we all know, potential clients are more than likely to check out our websites and blogs before making any actual communication. Of course we can wax lyrical in writing about how fantastic we are and tell them why we’re the perfect wedding supplier for them, but there really is nothing like actually showing them. Unless you’re a fantastic writer, it can actually be difficult to convey yourself or your business in the best way with text alone. Copywriters can be great of course, but in an industry where being personable and authentic is so important, having someone else write about you will never be the same as you speaking to your clients directly.
So today I want to encourage you to do something scary. I want you to think about the using video to do it. We all know that the actual words you say are not the most vital part of communication. Body language, tone of voice and inflection are just as, if not often more, important when showing people who you are. So what could be a better tool for showing off your best bits than a video?
There are numerous statistics to back up the theory that the use of video online is on the rise. According to Forrester Research only 20% of web visitors will sit and read the majority of the text on a website, whereas 80% will sit and watch the same content when presented in the form of a short video. They also found that adding video to your website makes your site six times more likely to convert a ‘browser’ into a paying customer.
