In today’s fast moving and highly competitive digital marketplace, it is more important than ever that you and your brand make a good first impression on a potential client. Despite the numerous ways to connect with people online, it’s still very much true that nothing quite sells like a real person, and having a genuine connection or affinity with the person you’re talking to. In fact last year Liene Stevens of Splendid Communications published the results of an extensive survey of thousands of engaged and newly married couples which reported just that. 97% of couples said that a potential wedding supplier’s personality was either ‘very important’ or ‘mattered’.
So how can we utilise this knowledge and better get our personalities across online? As we all know, potential clients are more than likely to check out our websites and blogs before making any actual communication. Of course we can wax lyrical in writing about how fantastic we are and tell them why we’re the perfect wedding supplier for them, but there really is nothing like actually showing them. Unless you’re a fantastic writer, it can actually be difficult to convey yourself or your business in the best way with text alone. Copywriters can be great of course, but in an industry where being personable and authentic is so important, having someone else write about you will never be the same as you speaking to your clients directly.
So today I want to encourage you to do something scary. I want you to think about the using video to do it. We all know that the actual words you say are not the most vital part of communication. Body language, tone of voice and inflection are just as, if not often more, important when showing people who you are. So what could be a better tool for showing off your best bits than a video?
There are numerous statistics to back up the theory that the use of video online is on the rise. According to Forrester Research only 20% of web visitors will sit and read the majority of the text on a website, whereas 80% will sit and watch the same content when presented in the form of a short video. They also found that adding video to your website makes your site six times more likely to convert a ‘browser’ into a paying customer.
Image: Tartine and Apron Strings
I went searching for some inspirational business posts again this week, and as usual the interwebz did not disappoint…
♥ How to get the guts to go freelance
♥ Did you know that 85% of engaged couples in the UK read wedding blogs?
♥ Five easy ideas for your next blog post series
♥ How to be your own best copy editor
♥ Great tips for photographing wedding details - and making the most of weddings without lots of details
♥ The four rules of highly successful bloggers
♥ 10 apps that will simplify your blogging business
♥ Emma wrote about shouting and hiding…
♥ French blogger Garance Dore wrote openly about how she makes money as a blogger
♥ What comes first, motivation or action?
♥ Shauna shared her side of the story behind the epic (and on-going!) project that has been branding Rock n Roll Bride!
♥ Should we all abandon Instagram or what? An interesting article from a solicitor’s point of view
♥ Rejection Therapy - what’s holding you back? The fact that someone might say no? Get over it!
♥ Why I don’t like calling myself a blogger – interesting stuff. I have to admit to feeling like this too sometimes. Usually when people I meet casually (ie taxi drivers, people at parties, check out staff at the supermarket) ask me what I do for a living I say I’m a writer, mainly because saying ‘blogger’ usually results in the dreaded “Huh? What’s that then?” conversation!
I am a firm believer that the best brands are constantly evolving. As business owners things flux and change over time and so its really important to regularly check the way you’re presenting yourself to see if you still feel on the right track. In July 2010, we launched the new look Rock n Roll Bride. Before that my ‘brand’ was a slightly chaotic mix of things I’d made myself in Photoshop and a header image that a friend had kindly created for me.
It was adequate and many of my readers had great affection for the look I had created, but I wanted to take my blog to the next level. I wanted to make this my full time career and a more professional image was needed. I called upon the skills of Shauna Haider of nubbytwiget.com. I’d admired her designs for a while and knew that her aesthetic would work perfectly with the clean and modern style I had in mind. Honestly, she was the best money I’ve ever spent – and continue to spend – on my business! She took my jumbled ideas and created something cohesive and beautiful – something that was so ‘me’ but something that we could continue to adapt and evolve as my business grew.
And adapt and grow it has. When we decided to publish a print magazine in 2011, Shauna designed the first issue to compliment the look of the website. However when issue two went into production, we felt a cleaner, more high-end and editorial look would really make it stand out. Inspired by magazines like ELLE, W and O, Shauna’s vision was that if we wanted to do this properly, we should be inspired by only the very best. She created something truly beautiful. Fresh, modern, clean and inspirational but still with flashes of my personality, style… and signature pink of course!
Postsecret is one of my favourite reads. For those of you that might not have heard of it, it’s a weekly collection of secrets that people have anonymously posted (usually on postcards) to Frank, the website’s founder, through the mail.
Anyway, yesterday I saw this secret crop up…
It took me by surprise to see something I’m so closely associated with up there. Of course my immediate reaction was “OMG I wonder who it was and which blog they write for?”. But then I started to feel quite sad. Is that really what wedding journalism can do to you? Or to any wedding creative for that matter? Is it an uncreative, uninspirational and unfulfilling field to be in?
I am SO EXCITED about 2013, like SO SERIOUSLY EXCITED (can’t you tell!?) and I’m starting 2013 as I mean to go on with new date announcements for The Blogcademy. Now I know we haven’t even done our London workshops yet but, basically, we just couldn’t wait any longer…
At the end of March we’re heading to Shauna’s home town (I think many of you will have guessed that one!) of Portland, Oregon and the week after we’re zipping down to LA. In fact we’ll be in LA for my birthday which I’m also rather enthused about. I’m going to demand the girls take me to In-N-Out Burger for it!
As usual, we have just 30 spaces available for each date – and yes, yet again we’re running an early bird special for the first 48 hours (after that it will be $750) and a scholarship for both. You can enter this as before - posting your creative links on our facebook page. You have one month from today and don’t forget to make a note in your post of which location you’d like to attend!
Photography Credit: Connie Cupcake
Oh yes I am.
So much good stuff was posted online between Christmas and New Year relating to business lessons. I guess this is the time to be inspired for the most prosperous, exciting and utterly bloody awesome year to come!
Can’t wait, can’t wait!
♥ Molly Crabapple’s advice for young artists is a must read!
♥ 10 lessons for creatives from Lena Dunham
♥ Social media marketing explained in 61 words
♥ Blog photo layout guides (these are awesome)
♥ 10 blogging resolutions for 2013
♥ Shauna really knows her stuff and I love reading about how and why she’s done a brand audit. She also explains why we now call her Shauna and not Nubby (which took some getting used to believe me!)
♥ At least 1 in 3 US couples last year found wedding suppliers on wedding blogs
♥ Are you tempted to do a 365 this year?
♥ How to have more creative ideas more often (I always get the best ideas when I’m in the bath!)
♥ 6 warning signs that your blog is deflating
♥ True professionals don’t fear amateurs
♥ Accepting the status quo, and worse, getting used to it – is a proven path to stagnation
♥ On finding inspiration