Six Rules Every Business Owner Needs to Obey

Juliane_Berry_Paris_092

As bloggers, designers or photographers running our own businesses there are a million and one things to juggle and keep track of. It can sometimes feel like you have 27 balls in the air at once. Here are the six rules that I think you need to follow so that you drop as few of them as possible.

1. Be gracious

Never ever forget the importance of good old fashioned manners. Whether its replying to your emails in a timely fashion, sending a thank you note or even turning things down with grace, never underestimate the power of being polite. In an industry where competition is rife and reputation is everything, this is more important than ever. Even if someone is awful to you, smile and let it slide. Never bitch and moan in public and always, always be the better person.

In a hectic world full of tweets, status updates and emails sent via phones while on the move, it can be all to easy to forget just how much these small gestures can mean.

Juliane_Berry_Paris_082

2. Manage expectations

Managing expectations from clients, colleagues or anyone you work alongside is imperative to a smooth-sailing working situation. Be realistic with what you promise people and lay everything out from the off. Always strive to under-promise and over-deliver and if you ever can’t deliver something that was expected, be as honest and as gracious as possible.

Continue reading

Here I go Again On my Own…

Bright and early tomorrow morning I’m grabbing my hot pink suitcases and hitting the road for the first stop on The Blogcademy World Tour. I’ve actually never flown long-haul solo before so I’m excited but also a little bit nervous about the whole thing. I have complete faith in Virgin Atlantic to get me there in one piece though, don’t let me down Richard!

Listening this LOUDLY today to get in the mood

But this ain’t no holiday – oh no siree bob! My first port of call is the live online Q&A which will be broadcast from Nubby Twiglet HQ on Wednesday 27th at 1pm PST / 4pm EST / 8PM GMT. If you’d like to be a part of it, it’s easy! Simply buy your ticket (for the utter bargain price of $7) right now and then either tune in live or watch the recording of the session at your leisure. The livestream is the perfect introduction to The Blogcademy and so if you’re not sure if the full workshop is for you, why not grill us first? The session will be 100% directed by YOU so don’t forget to ask us those blogging or business questions that have been plaguing you. You can do so by emailing them to headmisstresses@theblogcademy.com or tweeting us in advance.

Continue reading

We’re Having a Digital Party… And You’re Invited!

theblogcademy

Next week, on Wednesday 27th March, The Blogcademy headmistresses are having a digital party… and you’re invited! This live online Q&A is your chance to get the inside track on The Blogcademy and to ask us any of your burning blogging or business questions.

♥ Are you stuck with how to take your blog to the next level?
♥ Do you want to know how to get in with big brands?
♥ Are you in desperate need of some social media tips?
♥ Do you want to know how to best use a blog to support another business?
♥ Do you have aspirations of publishing a book or creating digital product but don’t know where to start?
♥ Have you been finding things rough and are just in need of some sparkle, silliness and inspiration in your life?

BLOGCADEMY_WT_Q&A_1

Continue reading

Jennifer Lawrence: Actress, Oscar Winner… & Business Guru!?

It seems that everywhere you turn these days people are gushing about Jennifer Lawrence. How down to Earth she comes across, how refreshing she is and how we all want to be her BFF. And for once I can’t help but agree with them. I love her for so many reasons (not least of all because you know she’d be so fun to get drunk with) but I also think there are a huge number of things we, as small business owners, can learn from her too.

Stick with me here…

She flipped off the press

Jennifer-Lawrence

Now I’m not saying you should tell people to eff off at every opportunity, but not conforming to the perceived ‘norms’ of an industry (in her case Hollywood, in ours the wedding industry) has made her a success. She’s not malicious about it, but she did what you know everybody else would want to if they had the balls. I mean, if I was a celebrity getting papped all day I’d want to give them the finger now and again too! Seeing her do this makes her memorable, funny and the voice of a generation.

Lesson:

Don’t ever be purposely or repeatedly malicious, but don’t be afraid to speak your mind now and again… People will love you for saying what everyone else is thinking and they’ll remember you for it.

She’s damn good at her job

She’s a truly fantastic actress. Her performance in The Hunger Games was refreshing and brilliant, and although I haven’t seen it yet, winning an Oscar for Silver Linings Playbook must mean she wasn’t too shabby in that either.

Continue reading

The Blogcademy World Tour & Live Online Q&A!

blogcademy_WT_680px

Sometimes you have a little crazy idea but you just know you have to run with it. The butterflies in your tummy tell you that you’re onto something exciting and pretty darn life changing. That’s just how I felt when we came up with the The Blogcademy, and its exactly how I’m feeling today as I’m here to tell you that we’re announcing a world friggin’ tour and an online Q&A livestream!

The tour

The flights have been booked, the giant ‘B’ balloons ordered and over the next 12 months the turquoise tornado™ is ready to hit… (deep breath)

Portland
March 30th & 31st
The Cleaners at The Ace Hotel
(a limited number of spaces still available)

Los Angeles
April 6th & 7th
McCaddenSpace Studio
(a limited number of spaces still available)

New York
June 22nd & 23rd
Patina

Minneapolis
June 29th & 30th
Public Functionary

London
September 7th & 8th
Curtain Road Studios

Brisbane
Proudly presented by Tourism & Events Queensland!
November 2nd & 3rd
Bleeding Heart Gallery

Melbourne
November 6th & 7th
Lightdrop Studios

Auckland
November 9th & 10th
Generator

Continue reading

How do I Make Money from my Blog?

Blushphotography-RnRB-14

This is probably the question I get asked the most, either by nosy types who seem to think it’s perfectly acceptable to ask someone how much money they earn, or by newer bloggers wanting some advice. It’s also one of the biggest areas of The Blogcademy and certainly the section that garners the most discussion.

So today I’m sharing some ideas on how you might want to monetise your blog. But I’d caution you to just take these ideas as hard and fast rules. The great thing about being a blogger is that there are no rules or restrictions on what you can try to make an income. Blogging is all about forging your own path, coming up with your own ideas and going your own way. So think of this article as a jumping off point for starting to dream up your next light bulb moment.

Diversify your income streams

The most important thing to realise is that, as a blogger, it is imperative to diversify your income streams – the classic don’t put all your eggs in one basket. Having some form of advertising in place is usually the first port of call for anybody wanting to monetise a website, but what if businesses and brands decide that they don’t want to have blog ads any longer? If the bottom does fall out of digital advertising, you don’t want this to be the only way you pay your rent.

While I don’t think you should stretch yourself too thin or have too much going on (it can be difficult to keep up with and confusing for your readers) at least three or four revenue streams, in my opinion, would be advisable.

Blushphotography-RnRB-7

Direct advertising

This is how I handle all the adverts on Rock n Roll Bride. So basically if someone wants an advert on my site, they email me directly about it and we take it from there. The main reasons I do it this way and not through a third party like an ad network (see below) is because a) I can have complete control over who is represented on the site and b) I don’t have to give anyone else a cut of the profits!

Continue reading