People always say there are no original ideas. It’s true, everything is a rehash of this or an offshoot of that. I actually did this once before but my babe Emma Case posted this Q&A blog post the other day and I really enjoyed reading it so I wanted to shamelessly rip off the idea and do it again! Thanks to everyone on Facebook and Twitter who asked a question. In fact I got so many of them that I’m going to split this into two parts and do another post same time next week. If you have any yourself, be sure to pop them in the comments and I’ll try and include it as well!
I have been messing about with tags on my blog but then someone said that they make no difference to SEO so I got confused and stopped. Are tags useful in blogs and if so, what for?
Ugh SEO, yawn! I’m no expert, but I’ll try my best to explain it… Basically anything and everything you put on your blog will, in some small way, add to your searchability. So, if you tagged every post with ‘vintage wedding photography’ the likelihood is that Google will start to index you for that term (alongside every other frigging wedding photographer in world who’s done the same).
The real function of tags is to index things within your blog and to provide a better user experience for your readers. For example, if you tagged a wedding with ‘vintage wedding’ and a reader enjoyed that post they can then click the tag to view other, similar content.
So in a nutshell yes and no… but mostly no. They’re not designed for SEO benefits but may well contribute to the overall ‘SEOness’ of your site.
The key thing to remember is that you’re blogging for your readers, not for Google, and everything you do on your site should enhance the experience for them. I keep my tags super simple as it can be very easy to go overboard (and, goodness, doesn’t that look spammy at the end of a post?!) and do more harm than good.
I’m a photographer and would love to be a successful one. How do I get those more alternative clients when I’m starting out? I love everything that’s out of the ordinary and would like to make it my business…
There’s no quick answer to this one I’m afraid but authenticity is key. The holy grail is that the couples that book you do so because they connect with something about you (and hopefully it’s not just because you’re cheap when just starting out!) Really spend some time working on how you present yourself online. Use your personality and your quirks (alongside your amazing photography of course) to sell yourself.
Instead of saying “I really want to shoot alternative weddings” think, “I’d really like to shoot people I connect with”, because, really, that’s what it’s all about. We all present ourselves in very different ways online and some of the most successful photographers are the ones that have very distinct personalties. Look at Jonas Peterson, Jasmine Star, Emma Case… each of these guys have cornered a very specific demographic of client. Why? because they’re attracting couples that are just like them. There’s no point trying to do what they do though, you have to market yourself towards your ideal client.
Look at some of your favourite wedding photographers and see how they do this. What are they blogging about? What are they saying on social media? Where are they getting featured? What is it about them that their clients are connecting with? People with similar interests will naturally be drawn to you. If you try to be something you’re not it will always be completely obvious and will likely just put people off.
Wedding photographer Hannah Millard recently did a really specific and targeted Facebook ad campaign and the results were astounding. She stipulated that the ad was to be shown to engaged people in her desired area who had also ‘liked’ the Belle and Sebastian fan page. The ad graphic also mentioned that she was a fan. Weird right? No, it’s actually genius.
Firstly Facebook ads are priced on a sliding scale depending how many people see them, so by being super specific about her demographic it didn’t reach a huge number of people (maybe a few hundred) making it really affordable. Secondly the people who saw the ad were instantly drawn to it because alongside offering something they were looking for (a wedding photographer) it mentioned something they instantly connected with (a mutual appreciation of Belle and Sebastian). She booked seven weddings through this advert alone (and had a bunch more enquiries which she couldn’t do because she was already booked) and it cost her less than £100.
Obviously I’m not saying you should go and put a Belle and Sebastian targeted ad on Facebook right away. The reason this worked so well for Hannah was because she wasn’t trying to be all things to all people. She really drilled down, got super specific and spoke directly to the kind of client she wanted to work with.