Live From New York City!

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The Blogcademy live is kicking off at 6pm (GMT). Sign up below for just $7 (that’s a measly £4.50!) and ask us all those blogging and business questions that have been plaguing you. We’ll also be chatting about  some of the trends and changes that we’re noticing in the blogosphere as well as revealing some of our own individual plans for our blogs.

If you can’t tune in tonight, don’t worry, your ticket will give you access to a recording which you can watch over and over again whenever you please.

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Business Bites: Motivation

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Photography: Food for my Family

Over brunch in Soho yesterday morning, Gala and I started chatting about motivation. It’s funny because I always figured that I was motivated by money, after all isn’t that why we run our businesses? But she commented that since I’d arrived in New York, less than 24 hours previously, I’d spoken about two projects that I am currently working on. Of both I’d then gone on to say “yeah but I’m not really doing it for the money. I really enjoy it and think it will make me really stand out from the other wedding blogs…”

I’ve always been very competitive. I always want to be the one winning the award, the one being picked for the magazine feature, the one doing all the new and innovative projects. I think, sometimes, acknowledging our motivations can be quite difficult because the things that ultimately drive us might not be the things we really want people to know about us. They are our strengths but, if exposed, could also be seen as weaknesses.

I always knew this about myself but never really thought about it as being a motivation. I figured it was just the way I was, an irrelevant character trait if you will. That couldn’t be further from the truth. I also recently took The Fascination Advance test. It’s about $30 but if you’re having trouble determining your strengths and weaknesses or you want to find out how you can use your personality and motivations to propel what you do, its well worth the investment. My result initially quite surprised me but after this chat with Gala it’s all starting to fall into place a bit more.

So I ask you, what are you motivated by? At it’s core and in your gut, what drives you to do what you do? Is it money, competition, security, being a leader, spending more time with your family, helping others, creative expression, experiencing new things… something else?

Anyway, that’s just a little sommat sommat for you to mull over. If you feel so inclined I’d love to hear about your motivations the comments. Enjoy this week’s links and have a great weekend. The Blogcademy kicks off again tomorrow and I couldn’t be more excited!

♥ ‘Everyone is a photographer’: specialize or perish
Forget about marketing, concentrate on blogging
♥ What to do when you feel jealous of other business ladies
Photographers, are you struggling to set your rates? Read this…

“Whenever someone says they can’t afford us, we don’t believe that’s really what they mean. We present our value first, and if they don’t recognize that value, we gladly allow them to walk away.”

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Working with a Copywriter

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With the next round of workshops just round the corner Gala, Shauna and I decided that a revamp was in order. We’re literally never satisfied and are always thinking of things that can be tweaked, improved or built upon with brand Blogcademy.

The original overview we had on the site, while good, lacked some… oomph. We were struggling to put the real essence of the workshop into words and needed help. The three of all are all pretty good writers but it can be really difficult to look at something objectively, especially if you’ve put so much love and effort into it already. So we called upon copywriter Ash of The Middle Finger Project.

When we got the rework back we were blown away. It had so much power, pizazz and …yeah… oomph! It covers all those things we were trying to say ourselves but couldn’t, and totally encapsulates what The Blogcademy is all about.

I can’t recommend working with a copywriter, and Ash in particular, enough. If you’re struggling to put your ideas into words, you’re cringing over writing your about page, or you need some fresh eyes to look over your website copy, they are invaluable. I’m so proud of this rework. It’s got me all fired up and I can’t wait to do the next workshop in New York this weekend!

Of course I figured you might be interested so the result is pasted below. I’d love to hear from you guys on this one too. Have you ever worked with a copywriter? What results did you see?

INTRO

Calling all aspiring blog queens and small business owners. The heartfully headstrong, the radically rambunctious. The devilishly demure. The loud ones, the quiet ones, the sweet ones and the vixens. And every single up-and-coming BLOGGING BABE IN BETWEEN.

Whether you’ve been blogging for forever, or just getting started… THIS IS THE BLOGCADEMY.

Because blogging is no joke, and it’s time to take yours to the next level. It’s where three A-list bloggers, thirty A-list students, and the magic of in-person collaboration combine.

Enough fooling around.

It’s time to make a living with your blog.

And we’re coming to your city… TO SHOW YOU EXACTLY HOW.

THE LOWDOWN

Contrary to popular belief, blogs aren’t just online diaries for stylish mavens in six inch heels; they’re an essential tool for anyone who owns a business, wants a business, or wants to do business… Period.

Bloggers are the ultimate “it” girls: They sit front row at fashion week, they launch magazines to wild acclaim, and they are able to make a living in a way that leaves the 9-5 crowd for dead.

There’s just one little thing…

It takes strategy. Insight. Technique. And talent.

Because you might be the best at what you do, but if you aren’t the best at blogging about it… You don’t exist.

And that’s precisely why we’ve created The Blogcademy: to help every single hard-working wonder-woman get the recognition she wants — and the lifestyle she DESERVES. We’ve only got one go around at this thing called life. We might as well give it EVERYTHING WE’VE GOT — turquoise sequins and 80’s dance-offs very much included.

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The Blogcademy: Live From New York!

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After the runaway success of the livestream from Portland, my fellow Blogcademy headmistresses and I decided it was high time to do another one. So, on Monday 24th June at 10 am PST / 1pm EST / 6pm GMT we’ll be broadcasting live from The Blogcademy’s NYC HQ!

We will be talking about the lessons we’ve personally learned from teaching The Blogcademy, and engaging in some lively debate about current changes we’re making to our own blogs. After that, it’s over to you and we’ll be taking your questions. To make sure we see yours, be sure to submit them in advance, because it’s easy to miss them when they’re asked live (and we’d hate to miss the one that’s really been plaguing you…!)

If you are unable to attend a workshop in person (sad face) or you’re still not quite sure if the class is for you, then this is the perfect event for you to get a little taster of what this crazy Blogcademy thing is all about.

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Business Bites: Favourites

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Photography: Happy Living

Did I mention that I’m off to New York next Wednesday for the next round of Blogcademy workshops? Gosh where is the time going this year?! I’m so super excited. NYC might just be my favourite city in the whole world, and of course I get to see some of my favourite people in the whole world while I’m there too.

If you’re a last minute booking kinda gal we have a few spaces in the NYC class still available as well as some for the Minneapolis one the following weekend. We’d love to see you there!

Cripes, I have so much to do before then though, must dash. I’m a busy, busy, busy bee. I hope you enjoy this week’s links before you run off though…

♥ If you’re on the lookout for a new theme for your WordPress blog, this search tool is awesome
Facebook ads: good for likes, bad for sales
♥ The business of blogging
♥ The art of being a goal-getter

“So often people think that as soon as they set up shop (their website, a retail location, an ad in a magazine, etc.), the world will come knocking. But no one will know about what you do or what you have to offer unless you tell them and show them.” Joy Cho

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Three Ways to Make Your Past Clients Your Biggest Cheerleaders

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I didn’t grow up in America so I never really understood the whole cheerleader thing… well except what the movies told me of course. Correct me if I’m wrong but it’s my assumption that they’re basically squads of popular girls who dance around, wear really high ponytails (do even higher kicks) and who’s main goal in life if to make the football team feel special. Putting our cultural differences aside, I can see the appeal… well, for the footballers at least. I mean who wouldn’t want some gorgeous babes telling them how awesome they were every time they scored a touchdown?

Cheerleaders don’t have to be confined to pep rallies and game days, did you know you have your own little cheer squad just waiting in the wings? Today I’m going to tell you how to get them shaking their pom poms for you and your business.

You past clients are an amazing source of (often untapped) publicity. After all they’ve experienced what you do first hand, and if you’ve done a good job and they love the results, they are more likely than anyone to sing your praises and recommend you to their friends. Apart from obviously delivering a brilliant product there is one thing that will make them love you, and shout about you from the rooftops – fantastic customer service.

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1. Keep it real

Being professional at all times is important, but don’t confuse professionalism with being stuffy or lacking personality. Build a rapport with your clients and get to know them (and let them get to know you!) as people, not just a pay check. Connect over the things you mutually appreciate – art, music, trashy tv shows, clothes, pets – and use this as a strength and to differentiate yourself.

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