Post-it Notes – 10th June 2011: Bridal Comfort & Your ‘About Me’ Page

Photography Credit: Souder Photography (full wedding coming up on the blog next week!)

Being comfortable on your wedding day is SO important. The day will be a long one and you are likely to be on your feet for a lot of it. Therefore it is vitally important that you shoes fit you well (and you have flats in your bag!) your headpiece doesn’t dig into your head and your dress is not two sizes too small.

Considering buying a dress in a smaller size to force you to ‘slim into it’? DON’T. Planning a wedding is stressful enough without having to worry about calories and a new exercise regime on top of it all…and put it this way, if you don’t slim into that dress you’re going to feel pretty poo about yourself on the day right? Plus no one wants to see a bride spilling out of a too small gown do they? Harsh but true.

Your ‘about me’ page is one of the most important aspects of your website, and will often be the first thing a potential client looks at. They will do this because they want to find out as much about the person behind the business as possible. So give them what they want – be personable, approachable and write it in the first person, as yourself.  A potential client wants to know about YOU and hear from YOU…not what a mystery writer says about you. A psychological barrier will be put up between you and the client (like there’s someone else they have to go through to find the ‘real you’) and it can even subconsciously seem like your hiding something if you it is written in the third person.

Secondly, having a personal photograph on your ‘about me’ page is immensely important, however it’s the number one thing I often see missing from wedding business websites. The wedding industry is an intensely personal one – potential clients are inviting you to be a part of the most important day of their lives and the simple addition of a personal photograph will help this client instantly connect with you (or disconnect – but both have the desired outcome, do you want to be working with people who don’t ‘get you?’)

In the last few months I’m even seeing a number of brave wedding professionals putting up short videos of themselves talking to camera and going about their business. The thought of this may be daunting, but as with the photograph, a video will allow a potential client to quickly know whether you are the type of person they’d connect with or like to work with.

It’s up to you how much personal information you are willing to put about yourself online, but honestly no one wants to read about your medical history or family tree anyway – keep it light-hearted, genuine and relevant.

8 comments

  1. Great insight! I’m just starting to work on my website so the about me tips will be very useful! ;)
    xxx

    P.S: Wanna help me name my new photography company? Would love for you to come by and provide some creative input! :D

  2. Great tips! I’m absolutely guilty of not having a photo on my ‘about’ page. I always kinda knew I should have one… but now I know for sure! Must sort it – thanks!

    Shoe tip – My (very glam) mum swears by wearing in new ‘too tight’ high heels by wearing them around the house with hiking socks. One to do alone perhaps – not very sexy! It works though, i’ve been testing it out on my wedding shoes!

    x

  3. I probably have the dorkiest about page on the internet, but it’s very me. :) I could probably do with an updated photo, though.

  4. Post author

    Jenny its super cute and full of personality! i feel like i know a lot about you from reading that and seeing those pictures. success!

  5. Totally agree with your website tips – think its really important to have a photo, just helps with the personal connection, especially in this industry as you said. Great advice!

  6. Brizzle Bride

    So true! I bought my dress before I went on a 6 week holiday, now struggling to shed the half stone I put on and wishing I didn’t have to worry about it!!

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